From the monthly archives:

August 2008

Greetings WOW members and Web professionals everywhere. Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute.

I spent a few days at the Search Strategies Conference in San Jose, CA last week in search of a better understanding of the world of search for 2008 and beyond. As a result, over the course of the next couple of weeks, I?’ll be covering a wide variety of Search and Search marketing topics for Web professionals and the subscribers of this podcast.

In looking over the event session descriptions for this year?’s event it appears that the content was generally geared for the less technical and more marketing professional types working within a large organization. That said, there was something there for everyone and as you know search is universally important for all of us working on the web regardless of our specialties. In short, Web professional a2z need not only to better understand and stay current we need an edge to leverage for our selves our clients and our customers.

I?’ll do my best to frame my coverage in context that will hopefully benefit those that design as well as develop and of course the generalist Web manager and last but not least those that teach Web topics. I?’ll also make a point to frame the content in a way that benefits those working within the enterprise and large corporations as well as the millions that work for small business.

For example, here?’s a lineup of what you can expect:

•A Search Industry Update
•Mobile SEO: Death of the ‘.mobi’
•Search Around the World – Part 1: Asia/Pacific & Latin America the UK & Europe
•Video Search Engine Optimization (VSEO)
•Things No One Will Tell You About SEM
•What’s new with Google Analytics and Website Optimizer?
•Alternative Search Advertising Options to Google
•Diagnose SEO Issues Using Live Search Webmaster Tools
•Mobile Search Advertising: Are We There Yet?
•More Customers, Fewer Costs: Why Marketing to the “Long Tail” Makes Sense
•Black Hat, White Hat: Playing Dirty with SEO
•The Business Case for SEO Content Development: Turning Words into Action!
•Searching For Jobs in Search: Starting and Advancing Your Career in the Industry

Check out today?’s podcast on WOW Technology Minute website.

Today’s WOW Technology Minute is sponsored by Adobe Systems and their series of MAX conferences for 2008/2009

MAX is an experience unlike any other — an opportunity to connect with thousands of designers, developers, partners, executives, and Adobe staff for education, inspiration, and community. MAX 2008/2009 will be held in San Francisco, Milan, and Tokyo. Be sure to mark your calendar for this important global event.

MAX is an experience unlike any other — an opportunity to connect with thousands of designers, developers, partners, executives, and Adobe staff for education, inspiration, and community. MAX 2008/2009 will be held in San Francisco, Milan, and Tokyo. Be sure to mark your calendar for this important global event.

Register today on the Adobe Max website!

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Greetings WOW members and Web professionals everywhere. Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute.

Today?’s podcast is a continuation on the topic of Web professional education. In previous podcasts, we uncovered a number of challenges facing those seeking Web professional education and training and those that teach these topics “a to z”.

Today, I?’d like to focus on some of the more positive aspects of the profession as it relates to education. If you?’ve been following along with WOW?’s eleven year history, then you?’re already aware that the WOW organization established its pathway to Web professional education and jobs dating back to 1997 when we hosted our first annual Webmaster Summit in Lake Tahoe, CA.

As a result of that early effort, I am pleased to say that as a community we?’ve made major inroads in the establishment of career and education pathways that define the course direction for students and teachers alike. We?’ve also established Web professional degree programs and articulation agreements between high schools and community colleges.

Clearly, we have our work cut out for us but considering the newness of the profession and the fast pace of the Web I am proud of our accomplishments. I?’d like to take this opportunity to recognize a few of the outstanding organizations and individuals with a big shout out of gratitude for their hard work, dedication to the profession and their pursuit of excellence representing the very best in Web professional education available today.

If you?’re looking for incremental training, or a formalized degree in the Web profession, then I highly recommend the following educational institutions that offer an Associates degree within the Web profession covering a range of specialties including Web design, Web development and Webmastering:

As featured in the podcast: (left to right)

•Crafton Hills College, Yucaipa CA headed up by Catherine Pace-Pequeño
•Rose State College, Oklahoma City, OK headed up by Dara Hays
•Montana State University-Great Falls, Montana headed up by Tim Paul
•Niagara Community College, Sanborn, New York headed up by Ann Catalano
•Illinois Central College, East Peoria Illinois headed up by Mark DuBois
•Solano College, Northern, CA headed up by Ann Willer
•West Hills College, Lemoore, CA headed up by David-Michael Rengh
•Harper College, Palatine Illinois headed up by Terry Morris

Last but not least, I?’d like to give a special shout out to Professors Jan Heck and Michelle Wild from Coastline Community College in California. They are two incredible individuals who have worked exceedingly hard, to develop standards based and Web accessible curriculum for Web designers. If you are in need of Web Design Curriculum to complement your Web design program, than I would encourage you to take a close look at the available resources offered by Coast and Kent Publishing.

Check out the three minute podcast on today’s WOW Technology Minute website.

Today’s podcast is sponsored by the Web Builder 2.0 taking place October 13-15, 2008 at the Mirage, Las Vegas. Web Builder 2.0 is the technical conference for professionals building the next-generation of richly-interactive Web sites.

Check out all of the great resources and links on the WOW Technology Minute website.

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Greetings WOW members and Web professionals everywhere. Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute.

Today?’s podcast is a continuation on the topic of Web professional education. In previous podcast we?’ve outlined a host of challenges facing those seeking education and training in the Web space including those that teach Web topics a2z. For today?’s podcast, I?’d like to shift gears a bit and focus on what this professional association has in mind for supporting these important issues.

For starters, I had the pleasure to be interviewing Chris Mills, developer relationship manager for Opera residing in the UK. Chris along with a number of extremely talented, energetic and passionate Web professionals developed a baseline curriculum for Web standards.

Check out the three minute interview on today’s WOW Technology Minute website.

Today’s podcast is sponsored by the Webmaster Survival Guide. Check out all of the great resources and links on the Webmaster Survival Guide website.

1: Introduction to The Web Standards Curriculum/Table of Contents

Check out the full resources at: Web Standards Curriculum website.

By Chris Mills · 8 Jul, 2008

Published in: curriculum, beginner, Web, standards, course

This is Article 1—the first article in the Web Standards Curriculum.

Next article—The history of the Internet and the web, and the evolution of web standards

Table of contents
Introduction

For a while now, I?’ve had a dream. My work in the last 8 or 9 years has been heavily focused around education, whether I?’ve been commissioning and editing technical books to help people create cool stuff with technology, training new employees at the various companies I?’ve worked for, or editing and writing tutorial articles to help people use Opera?’s software. I am passionate about the Web too, and a big believer in open web standards. I wanted to do my bit to help make the Web a better place, and I think this comes back to education, whether that?’s teaching people how to collaborate and have more respect for one another, or teaching them how to make their web sites work across platforms and devices, and be accessible to people with disabilities. Web standards are key to the latter, so I decided to try putting my time and energy into something that would help increase the adoption of web standards on the Web today and in the future. It has been floating around my head for a while now, but it has finally come to fruition at Opera—many thanks to my wonderful employers for paying me to do this! One of my dreams has finally been realised.

So in this article I introduce to you the product of a lot of hard work over the last several months (by myself and a lot of other people)—the Web Standards Curriculum, a course designed to give anyone a solid grounding in web design/development, no matter who they are—it is completely free to use, accessible, and assumes no previous knowledge. I am mainly aiming this at universities, as I believe the standards of education in web standards to be somewhat lacking at many universities. I?’ve heard tales of students being marked down for using web standards in their coursework, because the marking schemes are so outdated; I?’ve also heard tales of employers despairing because when they interview university graduates for web–related positions, they find out that the graduates really don?’t have a clue about real world web development. If you?’re at a progressive university that does teach web standards in a reasonable fashion, then I tip my hat to you—get in touch!

In this article I?’ll cover the following:

* Why web standards? Here I briefly discuss the advantages of using web standards, why they are not being adopted like they should, and how my course aims to tackle these issues
* How the course is structured. What it says on the tin; this section also talks about how educators should think about presenting the material to use it effectively in courses
* Who should use this course? When I say “anyone”, who do I mean, exactly?
* The table of contents. Skip to this bit if you?’re fed up with my waffle and want to get straight to the learning.
* Acknowledgements
* Contact me

Why web standards?

The main reasons that adopting web standards in your web design/development work is such a good idea are expanded on in article 4, but I?’ll go through them briefly here, to set the scene. Using web standards confers the following benefits:

1. Efficiency of code: As you?’ll learn throughout the course, a lot of best practice web standards usage is all about reusing code—you can separate your HTML content from your stylistic (CSS) and behavioural (JavaScript) information, allowing your file sizes to be kept small, and code to be written only once, and then reused wherever it is needed.
2. Ease of maintenance: This follows closely on from the last point—if you can write HTML only once, and then apply styles and behaviour wherever they are needed using classes and functions, then if you need to change something at a later date, you can just make the change in one place and it have it propagate throughout the entire web site, rather than having to specify that change everywhere that it is needed!
3. Accessibility: The next two points are closely related—one of the big issues on the Web is making web sites accessible to everyone, no matter who they are, regardless of circumstance. This includes making web sites usable by people with disabilities such as blindness/visual impairment and motor impairment (ie, people who have restricted movement, and might not be able to use their hands properly, or at all). By using web standards and best practices, you?’ll be able to make your web sites usable by this significant group of the web audience with no extra effort.
4. Device compatibility: by this, I mean ensuring that your web sites will work not only across different platforms—ie Windows, Mac, Linux—but also alternative browsing devices, which these days can include mobile phones, TVs and games consoles. These devices have limitations such as screen size, processing power, control mechanisms available and more, but the good news is that again, using web standards and best practices, you can pretty much guarantee that your web sites will work on most of these devices. There are more mobile phones in the world than PCs, a lot of which are Internet–capable, so can you or your clients afford to miss out on this market? For more on mobile web development, check out some of the dedicated articles on dev.opera.com.
5. Web crawlers/search engines: By this, we are talking about what is termed search engine optimization—the practice of making your web sites as visible as possible to the so–called web crawlers that trawl the web and index web sites, and therefore giving you better search rankings on sites such as Google. There is a science to this (see SEO articles such as Intelligent site structure for better SEO! and Semantic HTML and Search Engine Optimization) but yet again, just by using web standards you will make your site a lot more visible on Google, Yahoo!, etc., which is good for business.

Even with all these advantages however, most sites on the Web still do not follow web standards, and many web developers working today still use bad, outdated practices. “Why?” You ask. There are a number of reasons for this—people will cite lack of education, company policy, not needing to learn standards because they are getting paid anyway, it?’s too hard to learn, standards support in web browsers…let?’s look at each one of these in more detail, and then look at the counter arguments, to try to get rid of any excuse for not adopting/learning standards.

1. Lack of education: There is an issue here, but this is one of the main reasons this course was created. A lot of universities don?’t teach web standards in their web–related courses, and a lot of curriculums tend to contain outdated practices, and are hard to change due to bureaucracy. Books and training courses tend to be expensive. But wait! Now we?’ve provided a course that?’s free, and are running around universities etc to help make these changes for them, so there?’s really now no excuse here.
2. Company policy: There is no doubt that some companies/institutions still have really old and outdated web sites. They may have policies that force their employees to use outdated browsers, but it is getting better, and now there is a free course available to easily show how to make changes, things should improve further. Upgrading a web site to modern standards encourages companies to upgrade the browsers that they use, as sites will not look as good in outdated browsers (although they should still work in older browsers). Companies should encourage their customers to upgrade as well. There is sound business reasoning as well—sites that use web standards, as explained above, will yield better search engine results and be accessible to people with disabilities and users of alternative devices—can companies afford to ignore this audience?
3. “I don?’t need to learn them!”: I know some developers will sit there and say “but I?’m using outdated practices and still getting paid—so why do I need to bother with this new stuff?” As explained above, it makes your code more efficient, easier to write, and easier to maintain. And it allows you to write modern code that is accessible and usable on alternative devices—isn?’t that exciting? It will also make your skillset more future–proof, and make you capable of earning more. A lot of companies are requesting skills in web standards these days.
4. “It?’s too hard to learn!”: Rubbish. After digesting some of this course, you?’ll realize how easy it is to pick up the basics of using web standards, whether you?’re new to web development/design, or an existing web person upgrading your skillset. It is about as hard as using the old, outdated bad methods, which isn?’t very, and it confers so many advantages over the old ways.
5. Standards support in browsers: Standards support in browsers used to differ greatly, which made getting web sites to work across different browsers a nightmare. But those days are gone—modern browsers all have decent web standards support. Support is still sometimes needed for old browsers that don?’t have such good browser support, but by using modern best practices, you can ensure that users of those browsers will still have a reasonable user experience.

So as you can see, there?’s really not any excuse to not adopt web standards in your web development work. At least if you are coming to this course from the point of view of a beginner, you are starting off on the right foot and learning best practices from the start, rather than having to unlearn bad practices.

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Greetings WOW members and Web professionals everywhere. Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute.

Today?’s podcast is a continuation of the topic of Web professional education. If you?’ve been following this thread for the last week or so, then you?’re aware that the focus has been on updating you on how practicing professionals feel about a variety of topics regarding the current state of Web professional education a2z.

With the goal in mind to reach out to those working in education, government, industry and other organizations and initiatives, I had the pleasure to interview Leslie Jensen-Inman, Assistant Professor of Graphic Design at the University of Tennessee at Chattanooga.

Leslie is equally as passionate about the topic of Web professional education and I admire her work as an education Task Force Member with the Web Standards project, a grass roots coalition fighting for standards which ensure simple, affordable access to web technologies for all. I asked Leslie to share her perspective on the topic and her research efforts covering the topic of Web professional education.

Check out the three minute interview with Leslie on today?’s WOW Technology Minute website.

A complete transcription of this podcast will be available in twenty-four hours.

Today’s WOW Technology Minute is sponsored by Adobe Systems and their series of MAX conferences for 2008/2009

MAX is an experience unlike any other — an opportunity to connect with thousands of designers, developers, partners, executives, and Adobe staff for education, inspiration, and community. MAX 2008/2009 will be held in San Francisco, Milan, and Tokyo. Be sure to mark your calendar for this important global event.

MAX is an experience unlike any other — an opportunity to connect with thousands of designers, developers, partners, executives, and Adobe staff for education, inspiration, and community. MAX 2008/2009 will be held in San Francisco, Milan, and Tokyo. Be sure to mark your calendar for this important global event.

Register today on the Adobe Max website!

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Greetings WOW members and Web professionals everywhere. Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute.

Today?’s podcast is a continuation of the topic of Web professional education. If you?’ve been following along with the thread over the course over the last few days, then you?’re already aware that the focus has been to improve upon our understanding of the current status of Web professional education for those that work in this profession as well as those that teach them.

With the goal better understanding the best practices of the day in mind and to be recognized as a profession, we?’ve exposed a wide variety of topics ranging from:

•The fact that publishers of books and resources those that teach Web centric topics will need to keep pace to insure accuracy and relevancy
•The need for introducing math and science at an earlier age
•The need for focusing on ones weaknesses as well as their strengths
•Today?’s Web Pro?’s need to have a solid understanding of the artistic as well as the analytic and the technical. Teachers need to take note of this
•That a skills gap exist between education and the employment sector
•As a profession we need a better road map to educate ourselves and our clients about a host of issues including the best practices of the day
•As Web Pro?’s we value and seek our bits of information from a variety of resources and we value the importance of formal training as well

Clearly, as a profession we have our challenges, but that?’s to be expected I suppose with the newness of the profession. The good news is that formalized Web professional degree programs are sprouting and career pathway resources for titles within the Web profession are becoming better defined and vetted.

To assist me in illustrating this point from technical high school perspective, I had the pleasure to interview Dr. Dante Ciolfi, Instructor at Lee Count High Tech Center Central form Fort Meyers, Fla. Dr. Ciolfi, team placed 11th in the nation at WOW?’s annual Web design contest at Skills USA KC. I spent a few minutes asking Dr. Ciolfi his thoughts on the current status of education at his school and what?’s going right and what can be improved.

Stay tuned for additional podcast this topic as we continue to interview industry professionals, authors and those that influence the Web at set best practices as we know them today.

For the five minute interview check out today’s WOW Technology Minute website.

A complete transcript of this podcast will be available in twenty-four hours.

Today’s WOW Technology Minute is sponsored by the Web 2.0 Expo New York taking place September 16 – 19, 2008 at the Javits Center New York, NY.

From start-ups to enterprises, the Web 2.0 Expo New York is the event for the designers, developers, entrepreneurs, VCs, marketing professionals, product managers and business strategists building businesses on the web.

Seven conference tracks, a vibrant expo hall and plenty of networking events cover business strategy, web design, user experience, SEM, tagging, developer hacks, community building, AJAX, Ruby, web operations, user-generated content, and more.

Check out all of the great links including a discount code for WOW members on the WOW Technology Minute website.

Register today at Web 2 Expo website and use code webny08bm6 to receive 20% off your full conference pass.

Transcript of interview with Dante Ciolfi

Disclaimer: Please note that the opinions expressed by Dr. Dante Ciolfi are his own and not necessarily that of the school districts that employs him.

BILL CULLIFER: As Web pros we value and seek our bits of information from a variety of resources including of course, the Web and people that we know, and we value the importance of formal training as well. Clearly as a profession we have our challenges but that?’s to be expected with the newness of the profession I suppose. The good news is that formalized degree programs are sprouting up and career pathway resources for titles within the Web profession are becoming better defined and vetted.

To assist me in illustrating the point from a technical high school perspective I?’m on the phone with Dr. Dante Ciolfi, instructor at Lee County High Tech Center, from Fort Meyers, Florida. Dr. Ciolfi?’s team placed 11th in the nation at WOW?’s annual Web design contest in conjunction with Skills USA in Kansas City this year. I spent a few minutes with Dr. Ciolfi and his students, among the best and the brightest that?’s for sure.

Good afternoon Dr. Ciolfi and thanks for agreeing to this interview.

DR. DANTE CIOLFI: Thanks for having me Bill.

BILL: Could you provide us with some background on the Center?

DR. CIOLFI: Sure. The Center has been around for about 40 years or so and we provide career and technical education to a combination of adult and high school students. We?’re a vocational technology school in the classical sense of the word and we?’ve got courses, everything from automotive refinishing to Web design and Web programming, we?’re on that. It?’s a feather in the cap with the American educational system. In the old days a technology, or a technology vocational-type school, was charged with addressing student?’s needs who couldn?’t function in a normal classroom. You took typically Johnny who misbehaved and you sent him to learn auto mechanics at the local vocational school. Now the focus and the emphasis has been over the last 30 years, we?’ve evolved to a point where we?’re interested in training students and adults that are participating in lifelong learning, we?’re interested in training them for today?’s workforce. So there?’s a liaison that has been effectively created between the workforce and the public school system, because we?’re under the aegis of the K-12 system here in Lee County.

BILL: There needs to be more of this. I don?’t think the public is even aware. When they think of vocational schools they?’re still thinking of the old-school model, right? Johnny?’s in trouble, let?’s send him over here.

DR. CIOLFI: Yeah, they really are. I think we?’re getting better at getting the word out on that. We can, of course, still continue to improve. Most school districts throughout the United States now are starting to develop this connection with the workforce, through a variety of means.

BILL: Dr. Ciolfi, how about Web professional education. Can you share with us what?’s going on and what can we improve?

DR. CIOLFI: Wow, a loaded question. You did say you were going to ask the tough questions Bill. We?’ve done so many good, good things in the United States over the last 10, 20 years. As educators we?’ve come to really understand how to incorporate a lot of modern pedagogy into our curriculum, especially in the Web design and Web programming area. For example, Howard Gardner, a pioneer in education, developed multiple intelligence theory, the fact that educators need to meet the student on their term. Is the student a tactile learner? Is she a visual learner? Is she an auditory learner? Whatever that student?’s approach to learning is, we as educators are charged with the task of reaching out in that fashion. And so even in the information technology field we?’ve really come to incorporate these concepts. So that?’s been a major stride forward. We?’ve also done a great job of recruiting people that are either retired or semi-retired that bring a wealth of experience and knowledge about the corporate world into the classroom. And my institution has done a great job of that specifically. We?’ve got SOHO instructors that come from those backgrounds. We?’ve done great things.

The parts that we still need improvement on, of course, are the digital divides that still exist. Typically students, even in my school, they get exposed to nice technology when they come in day to day but then they go home at night and maybe their family can?’t afford even a computer in the home. So we need to do a better job as a nation to get these tools in the hands of everybody.

We also, unfortunately, are falling behind many nations, this isn?’t any major, earth-shattering news to anybody, in terms of the money we spend on education. It?’s very small. So we need improvements in those areas so that we can continue the tradition of what this country was founded on, which was innovation, innovation and technology. And bottom line is the dollars have to be spent.

And Bill, I?’ll tell you, one of the major topics that comes up in my advisory committee meetings is what employers are looking for. Well, the number one thing, what do you think it is? Problem solve. It?’s not, “I want a student that knows this about SQL and ASP and C sharp and C++ programming.” They know that if they get an employee that is good at problem solving a lot of the rest of the technical skills fall into place. So this is one of the major things that is brought out in my curricula for Web design and Web programming. I focus on those problem solving skills because I know they?’re needed in the workplace. And the uniqueness of that, as you know from your background, is to develop a program, for example a Web application that solves a particular problem for a client, you do develop those skills incidentally throughout the process of developing a Web application.

BILL: Well thank you Dr. Ciolfi for that information and the inspiration. And keep up the great work.

DR. CIOLFI: Thanks for having me Bill.

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Greetings WOW members and Web professionals everywhere. Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute.

Today?’s podcast is a continuation of the topic of Web professional education. If you?’ve been following this thread in previous podcast then you?’re aware that I am trying to better understand the current status of Web professional education. By that I mean, its my goal to take you the subscriber of this podcast on a journey of better understanding what resources are available and where, who?’s teaching what, the specifics of what we need to learn and when.

My goal of covering this topic is multi fold:

* To improve upon our eleven year history of working together with education providers, including community colleges, high schools and universities as well

* To act as a resources to curriculum developers, publishers and those that teach and train Web professionals at all levels

* To provide you with you with better understanding how complex this topic really can be. Also, and hopefully at the end of the day, is to do our best to uncover the most up to date best practices and relevant resources that can save you time and money.

* Last but not least it?’s our desire that you land you the job and or keep the one that you have.

As the past few podcast indicate we have a skills gap and we?’re on a mission to improve upon that.

For an insight from a practicing Web veteran professional point of view, I have the pleasure to be interviewing Holly Brewer from the great state of Washington.

Check out the three minute interview with Holly on today?’s WOW Technology Minute website.

Todays WOW Technology Minute is sponsored by Adobe Systems and their series of MAX conferences for 2008/2009

MAX is an experience unlike any other — an opportunity to connect with thousands of designers, developers, partners, executives, and Adobe staff for education, inspiration, and community. MAX 2008/2009 will be held in San Francisco, Milan, and Tokyo. Be sure to mark your calendar for this important global event.

MAX is an experience unlike any other — an opportunity to connect with thousands of designers, developers, partners, executives, and Adobe staff for education, inspiration, and community. MAX 2008/2009 will be held in San Francisco, Milan, and Tokyo. Be sure to mark your calendar for this important global event.

Register today on the Adobe Max website!

Transcript of Holly Brewer Interview

BILL CULLIFER: Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute. Today?’s podcast is a continuation of the topic of Web professional education. If you?’ve been following along with this thread in previous podcasts then you?’re already aware that I?’m trying to better understand the current status of Web professional education A to Z. By that I mean, it?’s my goal to take you the subscriber of this podcast on a journey of better understanding what resources are available and where, who?’s teaching what, and the specifics of what we need to know and learn and when. My goal of covering this topic is to improve upon our 11-year history of working together with education providers including community colleges, high schools and universities alike. Also to act as a resource to curriculum developers, publishers and those that teach them and train Web professionals at all levels. Also to provide you better understanding of how complex this topic can be. Also, and hopefully at the end of the day, is to do our best to uncover the most up to date best practices and relevant resources that can save you time and money. Last but not least, it?’s our desire that you land your job and/or keep the one that you have.

To assist me with this topic and for an insight from a practicing Web professional?’s point of view, I have the pleasure to be on the phone with Holly Brewer from the great state of Washington. Good afternoon Holly and thanks for agreeing to this interview. Holly, I have a couple of questions for you. One, do you see a need for formal education in this Web space?

HOLLY BREWER: Yeah. I mean, definitely. And the more time goes on the more information there is out there. The amount of information is expanding exponentially and yeah, definitely there?’s a big need for that. It has to be Web-based of course, to keep it up to date. Things change so quickly.

BILL: Yeah, fair enough. And by the way, what are your thoughts on that? Have you had any experience with face-to-face instruction and how do you compare that to your experience on Web-based instruction?

HOLLY: Well, I?’ll first say that I?’ve had face-to-face instruction to sort of round out my education, mainly in the way of programming, quick things, things like this. But the other things seem to change more quickly – CSS, accessibility, usability – these fields evolve more quickly. They?’re not grounded on necessarily firm principles for every aspect of them because they?’re getting so complex now.

BILL: Well interesting perspective on that Holly. I appreciate that. How do you keep up with the frantic pace of the Web?

HOLLY: Well really it?’s a variety of mediums these days. It?’s RSS feeds, it?’s conferences, the occasional class to keep up. People that you know many times will know sources that could be useful to get background information. Certain developers are leading in that field, coming out with new techniques all the time. So all of these together really are necessary to keep going. And there?’s also on-the-job knowing which terms to search, to use to find information, to do that intelligently, to get the right information. But it?’s easy for new techniques to slip through the cracks if you don?’t keep up.

BILL: Yeah, sure, I appreciate that. One of my main concerns, Holly, is the lack of structure of these educational resources. I mean, I hear what you?’re saying with regards to keeping up. Does structure concern you? Do you find you have to work your way through some potential useless knowledge to get to the facts that you need?

HOLLY: There?’s a lot of scanning going on and trying to find stuff, it?’s true. It?’s such a diverse area with SEOs, accessibility, brand reinforcement, analytics, there?’s so many other things coming into it. It?’s very difficult with all those different sorts of information, having new developments all the time, to keep up with these times. Like you say, sift through all the information.

BILL: Very interesting. Well we certainly appreciate your perspective Holly. This is Bill Cullifer with the World Organization of Webmasters (WOW) on the phone with Holly Brewer, from Bellevue. We certainly appreciate your time.

HOLLY: Thank you very much.

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icon for podpress  Web Professional Education-Interview with Molly Holzschlag, Author, Web Professional and Speaker: Play Now | Play in Popup | Download

 
icon for podpress  Web Professional Education-Interview with Molly Holzschlag, Author, Web Professional and Speaker: Play Now | Play in Popup | Download

Greetings WOW members and Web professionals everywhere. Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute.

For today?’s podcast, I have the pleasure to be interviewing Molly Holzschlag, notable author, Web professional and speaker. The topic is Web professional education. I asked Molly to share her viewpoints on what we need to do as a profession and as a professional organization to influence education in the Web profession and for students at the primary, secondary and the post secondary level.

Molly is a true inspiration for many us working in the Web profession. In addition she also is very well versed on this topic. For the three minute interview check out the three minute interview on today’s WOW Technology Minute website.

Today’s podcast is sponsored by the Webmaster Survival Guide. Check out all of the great resources and links on the Webmaster Survival Guide website.

Transcript of Molly Holzschlag Interview:

BILL CULLIFER: Greetings WOW members and Web professionals everywhere. Bill Cullifer here with the World Organization of Webmasters (WOW) and The WOW Technology Minute. I have the pleasure to be interviewing Molly Holzschlag, notable author, Web professional and sought-after speaker. Today?’s topic is Web professional education. Molly, thanks for agreeing to this interview. Can you share with the subscribers of this podcast your thoughts on what we need to do as a profession and as a professional organization to influence education within the Web profession?

MOLLY HOLZSCHLAG: That?’s a great question and it?’s one thing that?’s been very much on my mind of late because I do so many trainings for adults and work so much to help companies really get their people up to speed. It?’s very fascinating to me that a lot of folks come out of a two-year program or graphic design program, or a computer science program, and have no idea of really how to do things to the best practices every day. Of course it?’s a constant target. One of the things I think is very critical is starting early. We, the Web design development field, is a field that we?’re a hybrid. In other words, you have to have enough math, science, logic and technology, and that has to compliment the general studies, language skills. So you really need both sides of the brain, if you will.

And what happens in education, especially in the United States, and other parts of the world as well, is that we tend to be educated on our strengths, rather than our weaknesses. So in other words, if we show an aptitude for math or we show an aptitude for verbal language skills, or art, we?’re encouraged by that by teachers as opposed to where our weakness is. And I would like to see that shift there. A shift in order to bring a balance about, not just for Web developers, I think this would empower everybody in terms of education.

So really emphasizing finding new ways to express how these things are integrated and not actually separated. We talk about the divide between science and art, and there is really no divide – technology and design and design and technology, they?’re the same thing. And no where do we see that more than currently in the Web development and design industry, because clearly that is where people who succeed and really push forward come from.

So what would happen is, you would have to identify those things early on. Encourage a better motion forward as a student comes from primary school up to secondary and tertiary student in their education, that the pathway is supportive of that. And we have to get away from this sort of thinking. And that?’s what I really think the core problem is, that you?’re either going to be a computer scientist or you?’re going to be a designer. And that doesn?’t work as well. We need a hybrid.

On my end, certainly that education begins, but we?’re open-minded about this and we‘ll see how we can facilitate that, particularly in early education in Web development.

BILL: Excellent. Well said Molly. Thank you so much. Bill Cullifer here with the World Organization of Webmasters (WOW) and The WOW Technology Minute. Thanks for your time today Molly.

MOLLY: Thanks Bill.

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Greetings WOW members and Web professionals everywhere. Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute.

For today?’s podcast, I have the pleasure to be interviewing Cia Romano, Founder and Usability Researcher at Interface Guru based in Arizona.

Cia is a sought after speaker and serves an evangelist for end users, researching and reporting on why user-centered design for the web, intranets, software and kiosks is mandatory for success. A hands-on user interface expert, Romano has developed the Usable Times 5 criteria for ranking computer screen effectiveness. The metric, based on her usability lab studies, focuses on user response to five factors consistently observed in the lab: orientation, permission, interactivity, relevance and speed.

I called on Cia to help me better understand if as a profession, are we making any headway in the areas of Usability standards, adoption rates and Web professional education in general.

For the three minute interview check out today’s WOW Technology Minute website.

A complete transcript of this podcast will be available in twenty-four hours.

Today’s WOW Technology Minute is sponsored by the Web 2.0 Expo New York taking place September 16 – 19, 2008 at the Javits Center New York, NY.

From start-ups to enterprises, the Web 2.0 Expo New York is the event for the designers, developers, entrepreneurs, VCs, marketing professionals, product managers and business strategists building businesses on the web.

Seven conference tracks, a vibrant expo hall and plenty of networking events cover business strategy, web design, user experience, SEM, tagging, developer hacks, community building, AJAX, Ruby, web operations, user-generated content, and more.

Check out all of the great links including a discount code for WOW members on the WOW Technology Minute website.

Register today at Web 2 Expo website and use code webny08bm6 to receive 20% off your full conference pass.

Transcript of Usability Web Professional Education with Cia Romano

BILL CULLIFER: Greetings WOW Members and Web Professionals everywhere. Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute. For today?’s podcast I have on the phone Cia Romano, Chief Executive Officer and Founder of InterfaceGuru.com based in Arizona. Cia?’s a sought after speaker and serves as an evangelist for end users, researching and reporting on why user-centered design for web, intranets, software and kiosks is mandatory for success. Good afternoon Cia and thanks for agreeing to this interview.

CIA ROMANO: Good afternoon Bill. Thanks for the opportunity.

BILL: Cia, you?’ve been practicing as a web professional for a number of years now and I?’m podcasting this week on web professional education. I?’d like to ask you to help me better understand a couple of things. Number one, are we making headway with a general understanding and the adoption of usability standards?

CIA: Well Bill, that?’s an excellent question and my immediate answer would be we?’re not making enough headway. In 1999 when we founded the company we were completely understanding that perhaps large organizations had not thought about the need for information design and usability. I?’m very sorry to see that the state of affairs has not changed that much in 2008.

BILL: Why is that Cia?

CIA: I think that the issues are, from the outset, are a lack of knowledge. I think there?’s still a tremendous lack of understanding in terms of the proper phases that need to happen in web development and planning and design, which is the place where usability and information design would occur, is highly misunderstood. So people typically jump into builds because I think they want to see something before actually thinking through how these products should work.

BILL: Cia, can you offer any recommendations for those working in the enterprise? And how about small business?

CIA: Organizations at the enterprise level probably have millions of transactions occurring on screens every year. If you add ten seconds to each of those transactions, because an interface is unusable, you?’re adding millions of dollars to the cost price.

BILL: Good point.

CIA: So that?’s very simple math. I think for the smaller business, how do you know you?’re not going to grow into a larger business? And the issue here is that whether you?’re a sophisticated web user or you?’re a less sophisticated web user you are going to make an assessment about the quality of an organization based on the usability of its website.

BILL: OK, the web?’s been around for a while, and you?’d think that we?’re past that point of justifying a solid web strategy, so what do you think?’s going on?

CIA: Honestly, technology is never the problem and people usually are the problem. And when I say the problem, being to your point, this should be well understood now because we?’re all doing business on the web. So I think what?’s really happening is that there?’s a cultural disconnect between business decision makers and sometimes the implementers who are making, and I?’ll just say IT Department for shorthand, but people who are making that happen. So it?’s a lack of education in the sense that the business decision makers probably don?’t have enough of exposure to the web development process or to best practices to know what to request from IT. And conversely IT, I think, may be so up to their elbows in trying to make things happen that there?’s never a time to stop and actually plan a process or plan a transaction or plan a user type, the definition of a user type and task, which are at the core of usability.

BILL: Very interesting. Well certainly we appreciate your time and your perspective Cia.

CIA: Thank you, Bill!

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IT TALENT GAP-Where's the Disconnect?

by Fred on August 7, 2008

IT TALENT GAP?

Greetings WOW members and Web professionals everywhere. Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute.
For today?’s podcast, I?’d like to put some of the questions that I asked in yesterday?’s podcast regarding my desire to research the current status and relevancy of today?’s Web professional education into perspective.

What I want to uncover for you the listeners of this podcast is the reasons behind the apparent disconnect between the needs of business and industry (those that hire technical and creative professionals) and the applicants that are actually unemployed and looking for work.

Robert Half Technology, a leading provider of information technology professionals on a project and full-time basis, for example recently conducted an in depth survey of 1,400 telephone interviews with CIOs that was validated by an independent research firm. The results of that survey of CIO?’s conclude that 77% said that “Finding Skilled Technology Professionals Equally or More Challenging Compared to 12 Months Ago.”

For the two minute overview of that survey and the questions that it potentially raises check out today’s WOW Technology Minute website.

Today’s WOW Technology Minute is sponsored by the Web 2.0 Expo New York taking place September 16 – 19, 2008 at the Javits Center New York, NY.

From start-ups to enterprises, the Web 2.0 Expo New York is the event for the designers, developers, entrepreneurs, VCs, marketing professionals, product managers and business strategists building businesses on the web.

Seven conference tracks, a vibrant expo hall and plenty of networking events cover business strategy, web design, user experience, SEM, tagging, developer hacks, community building, AJAX, Ruby, web operations, user-generated content, and more.

Check out all of the great links including a discount code for WOW members on the WOW Technology Minute website.

Register today at Web 2 Expo website and use code webny08bm6 to receive 20% off your full conference pass.

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Greetings WOW members and Web professionals everywhere. Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute.

For the next couple of weeks, I intend to cover the topic of Web professional education and training.

If you?’ve been following along with the WOW organization for any length of time, then you?’re already aware that Web professional education and training is our mission and one of our highest priorities. To that end, I?’ll be interviewing professionals from business and industry, education and government and I?’?'l be covering topics ranging from:

•The current state of affairs of Web pro training and education for spring and practicing Web professionals
•I?’ll cover Trends in the employment sector and required skills that employer’s need and from a variety of perspectives including hiring managers and enterprise level employers including start ups. I?’ll make it a point to explore those working in education, government and the private sector at all levels
•We?’ll uncover the breadth and depth of training needed for today?’s Web professional including those that create, develop, manage, maintain Websites and or Web teams and at all levels

We?’ll also explore curriculum resources and books and training materials for those that need the short term training and not the educational requirement of class room time. For that that matter, I?’ll discuss why you should care about education and training and their distinct differences and the role that they each play within the Web profession.

Last but not least, I also intend to ask some of the the tough questions, like are educational institutions even relevant for current Web professionals? Since so many of us practicing in this space are self-taught and resources are available online, do schools even have a valid role in training web professionals any more? How important are degrees and who?’s?’ offering what and where are they at?

Check out the three minute interview on today?’s WOW Technology Minute website.

Todays WOW Technology Minute is sponsored by Adobe Systems and their series of MAX conferences for 2008/2009

MAX is an experience unlike any other — an opportunity to connect with thousands of designers, developers, partners, executives, and Adobe staff for education, inspiration, and community. MAX 2008/2009 will be held in San Francisco, Milan, and Tokyo. Be sure to mark your calendar for this important global event.

MAX is an experience unlike any other — an opportunity to connect with thousands of designers, developers, partners, executives, and Adobe staff for education, inspiration, and community. MAX 2008/2009 will be held in San Francisco, Milan, and Tokyo. Be sure to mark your calendar for this important global event.

Register today on the Adobe Max website!

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