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State of the Web

2009 Web Professional Forecast::Interview with John Allsop, Web Developer and Conference Promoter (2 of 2)

by Bill Cullifer on February 25, 2009

Web Professional Forecast::Interview with John Allsop, Web Developer and Conference Promoter (2 of 2) Play Now | Play in Popup | Download
Web Professional Forecast::Interview with John Allsop, Web Developer and Conference Promoter (2 of 2) Download

Greeting WOW members and Web Professionals everywhere!

I’m back on the phone with John Allsop, Web Developer and Conference Promoter. As a practicing Web developer and conference promoter of a very popular Web conference series that takes place in various places around the globe, John has a solid understanding of the Web profession. In this interview, John provides a unique perspective on the future outlook for the Web professional in the months ahead.

Check out today’s three minute podcast on the Web Professional Minute website.

Today’s minute is sponsored by the Webmaster Survival Guide. When you need professional resources, be sure to check out WebmasterSurvivalGuide.com. There is something there for all skill levels and disciplines and be sure to ask about advertising opportunities with this PR6 website from the World Organization of Webmasters.

Transcript:

Bill Cullifer, Web Pro Minute: Greetings WOW members and web professionals everywhere. I am back on the phone with John Allsop, Web developer and conference promoter from Australia. John has a solid understanding of the web profession and as a practicing web developer and conference promoter of a very popular web conference series that takes place in various places around the globe, John provides a unique perspective on the outlook for the web professional in the months ahead. John, can you provide the web professional subscribers of this podcast with a summary of what you are seeing and hearing?

John Allsop: From the practical point, [Inaudible] I guess I can only speak from my experience in terms of you know [Inaudible] and also in terms of my experience [Inaudible]. So, I am very fortunate in my position running the company so I can speak [Inaudible] movers and shakers [Inaudible] he is one of the [Inaudible] happened in the last 12 months or so. There has been a [Inaudible] of unbelievable panic [Inaudible] conversations. So people [Inaudible] larger organizations [Inaudible] the base response may be two to three months ago [Inaudible] what was clear [Inaudible] we were not going to spend any money and I think for the last couple of months at least that was very much the nature of the conversations [Inaudible] background conversations I was having with [Inaudible]. [Inaudible] may be two or three weeks [Inaudible] has recognized that the world has changed, that instead of [Inaudible] functions we might have [Inaudible] but you know we have to [Inaudible] and as a consequence [Inaudible] will be much more careful with them. I don’t think there is panic driven [Inaudible] and see what happens [Inaudible] which will definitely out [Inaudible] as I say two to three months ago. So, I think within a few months [Inaudible] you know [Inaudible] and as a web professional I think the Inaudible] is really should [Inaudible] continue to develop your skills, continue to look at the opportunities that will start emerging in place six to nine months around in the [Inaudible] platform and around you know these new technological developments that I just [Inaudible] which are actually a way [Inaudible] browser, but [Inaudible] more browsers [Inaudible] coming in a few months and couple of years [Inaudible].

So, I guess I am [Inaudible] optimistic now around the state of what’s happening than I was a couple months ago. I certainly don’t think people are going to have the kind of boom time [Inaudible] they might have had you know the parties[Phonetic], you know the [Inaudible] often useless web sites that seem to be getting extremely easy money[Phonetic] and [Inaudible] and I think that it’s quite [Inaudible] that the [Inaudible] a lot of [Inaudible] a lot of [Inaudible] people will be really looking hard at their investments and their expenditure [Inaudible] but [Inaudible] something that they are hearing from some of the bigger companies who have a lot of [Inaudible] the fear is that while [Inaudible] companies you know across the [Inaudible] television as well as the web will diminish, it might be that the web spending in and of itself might even increase as people look to more and more return on investment for their advertising and let’s face it [Inaudible] or any other measures you won’t [Inaudible] but you can get a lot better return on investment… on your investment in the web with a lot lower outlay than you can for a lot more traditional media.

This is a [Inaudible] for [Inaudible] web industry, you know around technological innovation, around the grand use of the way [Inaudible] location [Inaudible] what seems to be the potential for advertising revenue to increasingly focus on the web in [Inaudible] traditional media, but I certainly wouldn’t be looking for a very quick return to the boom times of the late ’90s or maybe the last couple of years with the Web 2.0.

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2009 Web Professional Forecast::Interview with John Allsop, Web Developer and Conference Promoter (1 of 2)

by Bill Cullifer on February 24, 2009

2009 Web Professional Forecast::Interview with John Allsop, Web Developer and Conference Promoter (1 of 2) Play Now | Play in Popup | Download
2009 Web Professional Forecast::Interview with John Allsop, Web Developer and Conference Promoter (1 of 2) Play Now | Play in Popup | Download

I’m on the lookout for perspectives regarding the future outlook of the Web. I’m hopeful that this series will provide insight regarding the opportunities for those that practice, those that aspire and those that teach within the Web profession. To that end, I am on the phone with John Allsop, a 12 year veteran Web Developer and Conference Promoter of the Web Directions series of conferences.

I caught up with John via Skype in his home country of Australia and for today’s podcast John shares his wealth of knowledge his interesting perspective on the future outlook for the Web and the opportunity for the Web profession.

Check out today’s three minute podcast on the Web Professional Minute website.

Today’s minute is sponsored by the Webmaster Survival Guide. When you need professional resources, be sure to check out WebmasterSurvivalGuide.com. There is something there for all skill levels and disciplines and be sure to ask about advertising opportunities with this PR6 website from the World Organization of Webmasters.

Transcript:

Bill Cullifer, Web Professional Minute: For today’s podcast, I am on the look out for perspectives regarding the future outlook of the Web. I am hopeful that this series will provide insights regarding the opportunities for those that practice, those that practice and those that teach within the web profession. To that end, and I am on the phone with John Allsop, Web developer and conference promoter, of the Web Directions series of conferences. I caught up with John via Skype in his home country of Australia and here is what he had to say.

John Allsop: I am very, very excited around the technologies that are emerging for the Web that are becoming a reality. I think that we are seeing a burst of innovation in all of the browsers. I mean even architects of IE8. Clearly, Microsoft is recognizing that it’s important to start teaming up. I hope at some point start innovating again. I mean there are often innovations in IE8 and they to be much more focusing or playing well with others. Perhaps the way the difference innovations we’re working a decade or so where they would to take the browser war approach to innovation, trying to get people to use your browser because your technological was cool. very much [Inaudible] out of the standards book very much cloying [Inaudible] without the [Inaudible] some of the stuff they do around [Inaudible] and [Inaudible].

So, I guess [Inaudible] to the [Inaudible] around what the future lies for the web industry is and [Inaudible] practicing web profession, technically I think we are living in very interesting times and I think what we are seeing is the way there is a platform becoming an incredibly mature and rich platform, the advantage of being able to [Inaudible] out of your iPhone or the one on your [Inaudible] you kind of [Inaudible] new Panasonic televisions which have web browsers [Inaudible] laptop [Inaudible].

We are seeing you know a [Inaudible] of sophistication in the browsers [Inaudible] make the audio [Inaudible] application, applications that conform [Inaudible] to be able to set expectations around what an application should be like. The [Inaudible] they get from a distant application. I think we are seeing the emergence and implementation of technology [Inaudible] the world in that respect will become a [Inaudible] citizen as a platform over the next 12 to 18 months.

So, that’s really exciting and the people who have developed their web skills [Inaudible] being able to deploy [Inaudible] the traditional [Inaudible] of a web site [Inaudible] takes the [Inaudible] that’s precisely something that [Inaudible] rotation aspect or [Inaudible] which [Inaudible] but the standard by [Inaudible] the [Inaudible] that mean if you have got a web application, a web site, you can ask the browser [Inaudible] and provide… giving permission to the browser to tell you that.

You can [Inaudible] and provide [Inaudible] based on that location. [Inaudible] let’s think about the way… and what happens with the web from a economic point of view, from a business point of view, [Inaudible] become more [Inaudible] where do you use the [Inaudible] what [Inaudible] most of us use our web, you know or [Inaudible] it’s physically [Inaudible] to a [Inaudible] range of locations and it’s also [Inaudible] instance of its use case. Most people use the [Inaudible] kind of research based, work based like activity.

It’s always [Inaudible] what’s called recreational like of experiment with [Inaudible] where I will start expecting the percentage of people using the web would [Inaudible] when jumping into the double digits, jumping into maybe even a significant minority of the use of the [Inaudible] will be around you know location and [Inaudible] traditionally have [Inaudible] things are going to be seen [Inaudible] the opportunity for the web to benefit people’s lives will increase extraordinarily and as a consequence the business opportunity will increase extraordinarily because at the moment, [Inaudible] of why [Inaudible] which we can [Inaudible] as you know [Inaudible] every month and we [Inaudible] having physical access to web pretty much anywhere anytime even in aeroplanes or [Inaudible] to the US that has [Inaudible] activity and about [Inaudible] 300+ of [Inaudible] Wi-Fi [Inaudible] very few places where you won’t have web access and today this [Inaudible] and it is a [Inaudible] range of [Inaudible] theoretical point I think the opportunity to [Inaudible] like [Inaudible] you know come [Inaudible] I think the opportunity is unbelievable.

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