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Web Pro News

Stop Online Piracy Act (SOPA) and the Web Professional

by Bill Cullifer on January 24, 2012

On January 18th tens of millions of users (and possibly more) found themselves without access to some of the internet’s most popular websites, and others found themselves witness to very public corporate protests. To help us better understand the impact on the Stop Online Piracy Act (SOPA) and what it potentially means for the practicing Web Professional, I reached out to Jeff MacGurn, VP of Earn Media and Serach Engine Optimization at Covario a San Diego, CA company and Brent Norris, WebProfessionals.org member and Web Designer from 808Digital.com from the State of Hawaii.

QandA with Jeff MacGurn, VP of Earn Media and Serach EngineOptimization at Covario

* Who Did the SOPA Blackout Really Affect?
* Why has this just become such a visible issue within the last few days?
* Why this is not just an issue for websites inside of the U.S.?
* What is the Marketing impact for Web professionals?

QandA with Brent Norris, WebProfessionals.org member and Web Designer from 808Digital.com

* What is SOPA all about from a Web professional perspective?
* Who’s behind this?
* Why should Web professionals care?
* What’s next?
* Where do we go from here

Transcript:

Bill Cullifer: On January 10th, tens of millions of users and possibly more found themselves without access to some of the most popular websites, and others found themselves witness to some very public corporate protest. To help us better understand the impact of the Stop Online Piracy Act, SOPA, and what it potentially means for the practicing web professional, I am reaching out to Jeff MacGurn, VP of Earned Media & Search Engine Optimization at Covario, a San Diego company and Brent Norris, webprofessionals.org member and designer from 808 Digital from the State of Hawaii. Good afternoon gentlemen, thanks for agreeing to the interview.

Jeff MacGurn: Hey thanks for having me.

Brent Norris: Good afternoon, Bill and thanks for taking some time to address the subject.

Bill Cullifer, WebProfessionals.org: Jeff let’s start with you. Now you recently posted a blog poster about whom did the SOPA black out really affect, can you expand on that article?

Jeff MacGurn: Yeah, we essential, you know there’s a lot of information out there about what SOPA was, what PIPA was, and the politics going on, who is involved with protesting it, but I think a lot of people really kind of missed who is actually affected by the blackout and what type of effect it would actually have, and I think that was the whole point of the blackout that people didn’t really realize what blacking out an entire major sites on the internet or censoring major sites on the internet would have on people, and so we really wanted to take a deep dive and look at what the overall impact of this blackout was, to maybe try and give people an understanding of you know what that impact could be in the future.

Bill Cullifer, WebProfessionals.org: Some of the key findings.

Jeff MacGurn: Well some of the key findings were you know really what we wanted to look at was, number one, we started looking at the demographical distribution of each of these major websites, and we picked four of the largest sites that were blacking out, that is to say, Wikipedia, Reddit, WordPress and Craigslist. And then we took a look at using Google Insights and some of their brand search data, to try and understand what the distribution of their user base was throughout the United States and we found some really fascinating things about exactly who was affected. Interestingly enough, all of those sites seemed to have really be densely used on the West Coast, which maybe that wasn’t so surprising, doesn’t really surprised me the people on the West Coast tend you know, tend to use technology, there are a lot of technology jobs out on the West Coast. The age groups that tend to be the most affected by these sites really were between 18 and 34, once again not completely surprising, and for the most part, I think most of the sites were just slightly over a bit more male skewed than female. But our estimates really put the number of people affected in the tens of millions, but the extension you know, if you consider how many people have Facebook friends, you know the average Facebook user I think have a 150 or so friends, and with the saturation of Facebook, you might say that by extension you know, many hundreds of millions of people were affected world wide.

Bill Cullifer, WebProfessionals.org: Why do you think this is, just becomes such a visible issue within the last few days?

Jeff MacGurn: Well I think you know, that’s an interesting question, I don’t think it’s a, I think it’s only become visible if you are not really participating in social media, because this has been a really big issue from a social media perspective for the last couple of months. I think it’s really only come into the main stream media over the past few days, because you have seen a social media grassroots movement that started to direct a lot of energy towards, or rather against the SOPA bill.

Bill Cullifer, WebProfessionals.org: Why is this not just an issue for websites inside of the US?

Jeff MacGurn: Well you know, SOPA itself covers websites outside of the US, and blocking websites outside of the US, but I think above and beyond that you know, we have a site here that, the internet is not really on a country by country basis that we are seeing a big internationalization of websites and indeed online marketing, so you know really, changing a website in one place can have huge repercussions throughout the world. Even if you are talking about you know in English only version of a website those are still accessed you know throughout the world.

Bill Cullifer, WebProfessionals.org: We represent web professionals world wide, and I am trying to hone in on why is this important to them, and to that end I’d like to know you know, what’s the marketing impact for web professionals?

Jeff MacGurn: So you know, I think, the marketing impact for web professionals comes in, you know in a number of different ways. First of all, I think it is a great lesson on how to understand social media trends, see what’s going on, on social media, and leverage those social media trends, not only you know, if you were against SOPA, obviously you with the business, or web marketer, may want to voice your opposition or you know, on behalf of your company. If your company was so inclined to do so, but by the same token you may also be able to leverage this as an opportunity to gain further visibility and exposure. If you take a look at the sites that went down, I mean one might argue that they could have potentially lost money, and you know we looked at Craigslist, and you know we found that on an average day, Craigslist posts about 33,000 jobs right, and they charge $25 a job post, which would then amount to about $825,000.

Now if indeed they were unable to post those 33,000 jobs that day because their site was down, that could cost them a significant stream of revenue right, however, if you look at it from a web marketing perspective, and I am not saying that this was entirely PR [indiscernible] [00:05:46] for Craigslist, I’m sure all of the sites that participated in the black out really strongly believed that SOPA is a bad thing, but if you look at it purely from a web marketing perspective, you are actually gaining a lot of visibility from your you know, for your web site. People would have linked in to all of these major websites that have blacked out, they were taking screenshots, mentioning them in tons of news articles, blogs, Facebook, Twitter, Reddit, StumbleUpon, all these places were abuzz with the sites that had gone down because of the simple black out, sending lots of you know, what you are talking about search engine optimization, lots of off page relevancy signals, but then of course, there’s also lot of traditional media exposure that these sites got as well, and I don’t think you could watch the news last night or the day before without hearing about Craigslist, Wikipedia, Reddit, or any media and WordPress, any of the other sites that went down. So you know, ultimately they may have lost in streams of revenue, but I am sure they made up for that with exposure of their sites.

Bill Cullifer, WebProfessionals.org: So Brent, how about you, so you know we have an interest in educating web professionals as to what these issues are all about, and why they should pay attention, and why it’s important and how it can impact them, so with that said, you know give us some background, what is this all about?

Brent Norris: Well I guess first and foremost, it’s supposed to be about copyright protection, it seems to be a little bit more about fear, the Motion Picture Association has concerned it, as it is the recording industry of America that their profits will continue to decline, and their business model will suffer, unless they can get hold of the bits and bites that are really distributing their movies, and their music without their control and so, the Stop Online Piracy Act was something that was intended along with PIPA, to really get control of that, at the internet’s foundation at the IT level. Now that’s what everyone is reading, and that seems to be what a lot of folks are thinking about, SOPA and PIPA, but the truth is the Motion Picture Association hired Senator Chris Dodd, well two months I guess after he left the Senate to become their Chairperson and they started really gaining the system, they worked to put the US Attorney General, Eric Holder in-charge of the internet in unprecedented ways, so much so in fact, what we are learning is that the same time this was making headline news, the FBI was in eight different countries shutting down different websites and organization businesses that were engaged in file sharing, so it’s not like we really needed these two additional bills, when the Federal Government can go into other countries and shut websites down, and take people to jail, it’s an indication that we don’t need new legislation that the legislation we have is working, and in fact all of these things are covered under the Digital Millennium Copyright Act, and two additional acts that are in Congress right now are up for discussion.

So there is a lot of background information that a lot of folks aren’t getting, and this could be you know, in part due to the fact that lot of people get their news from television, and television does show a lot of motion pictures, and television’s biggest competitor is the internet. So there is a lot that I guess, and I think that right now we are just seeing the very, very beginning of this story, I think this is going to get much larger as, maybe as lines are drawn between some of the players, and you know, one could say that all of this is about the transparency that digital brings to people’s lives. This is really a much bigger issue than web professional jobs, in my opinion, although it can affect jobs in very profound ways, and we are starting to run with this art.

Bill Cullifer, WebProfessionals.org: Yeah let’s dwell into that for a minute, so you know why is this issue important to web professionals?

Brent Norris: Well if you just take a web designer for example, we know that about 50% of Adobe Photoshop users are using illegal copies of the software, and as these users sometimes, first time users, start to use this professional tool, as they become professionals, get clients, pay for the software, then they find that their valuable work is stolen from them, and they find that they are not getting compensation, and their rights are taken away, so copyright law is very complex, and if it were broken, I am not sure that we will call the government to fix it, and I think that we would probably try and adapt our business models differently to try and address the issue. So for the common web professional we don’t want our material, we don’t want our content stolen without our permission, and used without compensation.

Bill Cullifer, WebProfessionals.org: Well thanks Brent for that so, you know, where do we go from here?

Brent Norris: Well I think that web professionals should care about these issues for several reasons, and one of course, like Mark Zuckerberg said the other day, is the world needs political leaders who are pro-internet. It’s not enough to elect local, state and federal officials and leaders that are just in support of the internet, or in support of copyright laws so on and so forth, we need people that really are taking the time to understand the issues. I think that we need to do what Finland is doing, which is basically ensure that our laws are written in such a way that uphold internet access is a basic human right first and foremost, so that we can access the information.

Then I think it’s, it’s important to understand how SOPA and PIPA could affect opportunities in jobs and education. Now we know that any time we fight for innovation, we are going to have set backs, not because we can’t recover from the set backs, but because the internet doesn’t stop moving. We have got all sorts of competitors in the internet space; I was reading a report from IBM that ranks in the United States 3rd in terms of digital economy, so it is important to put all of this in context of the competition that’s out there and the rules and laws that they are abiding by, so if government is going to play a role, in my opinion I think the role that they should play is that of a more agile government that is working with the Department of Education to develop web standards that allow us as a country to develop a workforce instead of always looking for these other countries that have developed the workforce to help us build the internet, and I think that’s probably a primary role and I am sure that web professionals agrees that we can do a lot in that area to make it better.

Bill Cullifer, WebProfessionals.org: So what do you think web professionals or the community at large do to support this effort?

Brent Norris: Well I think most of the action is happening at the federal level, so we need a top-down approach, we need to make sure that while we sleep, [indiscernible] [00:13:14] restrict our access or shut down large networks that we use to do our jobs, but we need a strong bottom-up approach. In other words we have to work in our local community, I took a quick poll, I skidded around a lot of counties around the United States, which we have thousands of counties in the US., and in my particular county as an example, they were reporting the news on the various websites, there are about 10, 20 websites, but nothing was being reported on these two issues, and the reason that’s important is in the past, our national issues didn’t necessarily get a lot of coverage at the local level, but these aren’t just national issues, these are county issues, as well, these are community issues.

When you are not able to do your job as a web professional, in your home, it’s an issue in your home, so my point in all of this is we need to work with our county constitution, and we need to amend those constitutions so that they have open and transparent government amendments to them, to assure that everyone is going to have access and everyone is going to be able to have access to uncensored information. So it is important to work on the amendments to our local county constitutions, and to elect local officials that get it, that are pro-internet, and that are able to make decisions, and come out and talk about these issues as they come up.

So I think that that is super important and I think it is really critical that we all raise our awareness, our honest issues, because again it’s much larger than SOPA and PIPA, these are, some people call them, calling it the beginning of the Internet Freedom War, and so only time will tell but I should appreciate your asking the right questions Bill, and getting involved in the issues.

Bill Cullifer, WebProfessionals.org: Norris from 808digital.com and Jeff MacGurn from Covario, thank you so much for your time today.

Brent Norris: Thank you so much Bill, sorry if I sounded a little too far enough, but this one strikes close to home.

Jeff MacGurn: All right, thank you very much.

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Mobile Application Development – Tips, Jobs and Skills Interview with Ted Patrcick, Barnes and Noble

by Bill Cullifer on October 10, 2011

Mobile Application Development – Tips, Jobs and Skills Interview with Ted Patrcick, Developer Evangelist Barnes and Noble

According to Barnes&Noble. the eReader ecosystem is exploding with opportunity thanks to the growing popularity of eBooks and the emergence of new types of digital content. 2010 has been deemed the year of the eReader by many, with Forrester Research, Inc. estimating explosive growth in eReader and eBook sales in the November 2010 report “eBook Buying Is About To Spiral Upward”.

In this five minute interview, I sat down with Ted Patrick, Developer Evangelist @ Barnes & Noble (formerly of Adobe fame) to learn more about the world’s largest bookseller with 40 million customers and 45,000 bookselling experts at more than 1300 retail outlets in 50 states and tips for developing Mobile Application Development resources for the Nook for practicing and aspiring Web developers and those that teach.

200,000 Appcelerator Titanium Mobile Developers Get Fast Track to Publish Apps for NOOK Color™

Mountain View, CA (PRWEB) September 12, 2011
Appcelerator®, the leading mobile cloud platform for rapidly developing native mobile, desktop, and tablet applications using open web technologies, today announced a partnership with Barnes & Noble’s NOOK Developer program to accelerate the deployment of Appcelerator Titanium™ apps on the award-winning NOOK Color Reader’s Tablet™. The partnership will give Titanium’s 200,000 mobile developers a fast track to publish apps in the NOOK Store™, available to millions of NOOK Color customers. NOOK App developers have had tremendous success selling to NOOK Color’s millions of customers, with many generating substantial revenues.

“Millions of apps have been purchased by NOOK Color customers since we launched NOOK Apps, and our customers are interested in even more,” said Claudia Romanini, Director of Developer Relations, Barnes & Noble. “Appcelerator’s proven mobile development platform and highly successful open mobile developer community are a great fit for the expansion of our NOOK Developer program. We’ll work together to bring NOOK Color customers even more rich and innovative, high-quality NOOK Apps, while developers – through our storefront – will have another strong revenue channel to monetize their apps to our large and rapidly growing audience.”

NOOK Color Reader’s Tablet™ features a stunning 7-inch VividView™ color touchscreen ideal for reading a wide variety of content including books, enhanced books, immersive children’s picture books, interactive magazines, newspapers and more. Built on Android, NOOK Color also offers the most-requested tablet features, including built-in email, an enhanced Web experience and high-quality NOOK Apps. Third-party developers have praised Barnes & Noble’s curated app model, revenue-earning potential, and the ease in which customers can find, try, buy and download apps.

Appcelerator developers will now be able to quickly deploy and offer their apps through Barnes & Noble’s expansive NOOK Store reaching millions of digital customers. Titanium developers will enjoy expedited submission of their apps for the NOOK Developer program. Titanium developers’ submissions will be automatically qualified and fast-tracked for review. Appcelerator has also updated its reference applications, documentation, and platform to easily integrate the NOOK Color SDK into Titanium Studio, Appcelerator’s enterprise-grade IDE used by over 1.5 million web developers.

Noted Scott Ellison, Vice President of Mobile & Consumer Platform, IDC Research, “The NOOK proves that there is a large market for quality, reasonably priced Android tablets that have a premium user experience tailor-made to a well-defined audience. With a focus on world-class user experience capabilities, Appcelerator Titanium will provide a solid complement to the types of applications that fit NOOK’s lifestyle focus.”

“Barnes & Noble has created a highly acclaimed offering and impressive customer base for its Android-based NOOK Color Reader’s Tablet,” said Jeff Haynie, CEO of Appcelerator. “As the world’s largest cross-platform developer community, we are delighted to partner with the NOOK Developer team to help connect Appcelerator’s global developer community with Barnes & Noble’s digital storefront, driving even more downloads and traction for NOOK Color.”

Barnes & Noble will participate at Appcelerator’s CODESTRONG 2011 developers conference in San Francisco later this month. The NOOK Developer team is presenting a breakout session on developing apps for NOOK Color on September 19. The meeting will offer Titanium developers a deep dive into leveraging Titanium Studio to develop applications for NOOK Color and cover the entire development process from app creation to the app submission process. The CODESTRONG conference will bring together Titanium mobile developers from around the world for 25+ keynotes and sessions at the InterContinental Hotel San Francisco on September 18-20. For more information about attending, visit http://www.codestrong.com.

About NOOK™ from Barnes & Noble

Barnes & Noble’s NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble’s expansive NOOK Bookstore™ of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. The award-winning NOOK Color™ Reader’s Tablet™, the best-value on the tablet market ($249), features a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The NOOK Simple Touch Reader™ ($139), is the easiest-to-use 6-inch touch reader, with the longest battery life of any eReader. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at http://www.BN.com, as well as at Best Buy, Walmart, Staples, Books-A-Million, OfficeMax, Fred Meyer, and P.C. Richard & Son stores.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at http://www.bn.com/freenookapps. Customers can use Barnes & Noble’s free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™ smartphones and tablets BlackBerry®, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (http://www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (http://www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español™ (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on http://www.twitter.com/ebooksbn and http://www.facebook.com/nookbn.

ABOUT BARNES & NOBLE, INC.

Barnes & Noble, Inc. (NYSE:BKS), the world’s largest bookseller and a Fortune 500 company, operates 704 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 635 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through BN.com, one of the Web’s largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (http://www.bn.com/ebooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: http://www.barnesandnobleinc.com.

About Appcelerator

Appcelerator is the leading enterprise-grade, cross-platform development solution on the market today, with over 1.5 million developers using its software to power over 25,000 cloud-connected mobile, desktop, and web applications used by tens of millions of users every day. The company’s flagship offering, Appcelerator Titanium, is the only mobile cloud platform to enable fully native, cross-platform development, from a single codebase, at web development speed for these three platforms. Appcelerator’s customers can leverage their existing skills and open, industry standard technologies to decrease time-to-market and development costs, increase customer adoption and revenues, and enjoy greater flexibility and control. For more information, please visit http://www.appcelerator.com.

Appcelerator is a registered trademark of Appcelerator Inc. Appcelerator Titanium is a trademark of Appcelerator Inc. All other trademarks and copyrights are the property of their respective owners.

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2011 Mobile Innovators Announced

by Bill Cullifer on October 7, 2011

2011 Mobile Innovators Announced at Adobe Max 2011, LA

MobileInnovators.org announced that (7) leading Mobile Innovation organizations have been chosen as the 2011 “Mobile Innovators of the Year” for their support for the Web professional community. The award winners — a combination of software, hardware and technology companies were recognized by panel of industry professionals during the annual Adobe Max 2011 conference that took place October 2-4, 2011 in Los Angeles, CA.

Adobe MAX brings together top designers, developers and business minds in the industry to celebrate, explore and shape the future of digital experiences and stay at the forefront of the multi screen revolution. “Developing Web applications provides countless opportunities for Web professionals to monetize their work, a key mission for the association of Web professionals and we are pleased to recognize these Mobile Innovator Rock Stars” said, Bill Cullifer, Executive Director Webprofessionals.org and the MobileInnovators.org education initiative.

The 2011 “Mobile Innovators” at the Adobe MAX event were chosen by a committee comprised of representatives from publishing, Web design professional training, mobile application development, academia and not for profit professional association Webprofessionals.org.

The 2011 Mobile Innovators of the Year are:

* Adobe System Inc. for the acquisition of PhoneGap

* Barnes&Noble for their support for Mobile App Developers

* Sony for their $200,000 Mobile App Challenge

* Motorola for their support for Mobile App Developers

* LGAppsTV for their support for Mobile App Developers

* JamPot Technologies Ltd for their support for Mobile App Developers

* BlackBerry for their support for Mobile App Developers

Mobile Innovation, Cell phone and wireless laptop internet use have each grown more prevalent over the last year. According to Pew Research Center, nearly half of all adults (47%) go online with a laptop using a Wi-Fi connection or mobile broadband card (up from the 39% who did so as of April 2009) while 40% of adults use the internet, email or instant messaging on a mobile phone (up from the 32% of Americans who did this in 2009). This means that 59% of adults now access the internet wirelessly using a laptop or portable device.

Selection Committee

* Bret Peters, Partner/Vice President Fig Leaf Software

* Gary-Paul Prince, Artist and Marketing Manager Peachpit / Pearson Education

* Janine Warner, Author, Trainer and Web Designer DigitalFamily.com

* Mark DuBois, Professor Web Systems Program Manager Illinois Central College & Director of Education WebProfessionals.org

* Orralyn Vithyavuthi, Designer GrDesignoor.com

About WebProfessionals.org

WebProfessionals.org is a non-profit professional association dedicated to the support of individuals and organizations who create, manage or market web sites. WOW provides education as well as certification, technical, employment and member advantage services to thousands of aspiring and practicing web professionals and those that teach Web professional topics worldwide. http://webprofessionals.org .

About MobileInnovators.org

MobileInnovators.org is an online resource for Mobile Innovators and Mobile Application Developers providing daily news, podcast, interviews and hundreds of training videos for aspiring and practicing Mobile Applications Developers and those that teach. http://mobileinnovators.org

About Adobe MAX

Adobe MAX is a unique opportunity to connect with thousands of designers, developers, and business leaders as we shape the future of digital media together.

Discover how to realize the full potential of your content and applications. Find new opportunities presented by rich experiences across screens. Explore new methods for monetizing content. Learn about innovative technologies that enable designers and developers to work together more effectively

 

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Adobe MAX Keynote Day 1 – Interview with Professor Mark DuBois and More

by Bill Cullifer on October 6, 2011

Adobe MAX 2011 Focuses on Tools for for Web Designers and Web Developers – Interviews, Video’s and Event Media Coverage

To get a perspective for what the first day of the Adobe MAX 2011 event will mean for Web professionals, I sat down with Mark DuBois, Professor Illinois Central College and WOW’s Director of Education.

In this two minute interview, Mark shares his thoughts on the value proposition of the event and what it will mean for Web professionals.

Adobe MAX Keynote Day 1 – Interview with Professor Mark DuBois and More Play Now | Play in Popup | Download
Adobe MAX Keynote Day 1 – Interview with Professor Mark DuBois and More Play Now | Play in Popup | Download

Additional Resources

I am also enclosing some of Mark’s notes and a video’s of the events keynote.

Video of the Opening Day

Initial review of yesterday’s keynote.

Today development experience.

Absolutely pivotal and important. Content must be interactive. Developers bring content to life.
Odapod, Fluid ? HTML and development

HTML5 app stores and on web. Both Flash and HTML are cross platform technologies. Too expensive to create separate solutions for
different endpoints.

HTML innovation surging.

Adobe betting on HTML5 ? important platform. Continuing to invest in Flash. Released Flash Player 11 and AIR 3.0

These show investment in Flash. Drive expressiveness. Bring what learned into HTML.

Partners ? Google, MS, Apple. jQuery, W3C ? code contributions to webkit and jQuery. Also creating tools like Edge.
Progress on HTML5 and Flash.

Mobile apps ? Ben Forta

Skills there to build native apps ? DW CS 5.5 with PhoneGap demo ? HTML, CSS, JS (including jQuery)
Building native .apk using PhoneGap.
Adobe acquiring PhoneGap
Andre Charland ? PhoneGap
Travelocity app demo
Orbium game using canvas element
Untapped ? social network for beer drinkers
PhoneGap build ? compile in cloud ? http://build.phonegap.com
Included in creative cloud description.
Flash based apps ? touch apps ? built in Flash ? great examples of what you can do.
Gaming ? in browser app ? Machinarium
Day app deployed on app store ? number one app. Being deployed on Droid ? no code changes at all
Business apps ? Johnson Controls
Social example ? USA Network ? 70% of tablet viewers are surfing web as watching show ? share experiences as watch show
Built in Flash and AIR ? build on one platform and push out to multiple. All about cost and time. Reach more devices.
AIR 3 ? captive runtime ? download runtime and install apps. Smaller app with shared runtime. iPhone ? embedded in app itself. Droid also
want ability to choose. Now a checkbox in build process.
Native extensions ? want to take advantage of what hardware manufacturers provide. Wrap AS class around native code.
Sony P tablet ? two screens ? use each screen differently.
Flash Builder 4.6 prerelease available
Targeting Windows Metro in future.
WWW ? deliver best tools for web development
Edge for animations.
Flash Player 11 ? next generation of web ? Paul Gubbay ? VP of engineering, web and design
So many technologies and frameworks ? where to get started.
Great browsers, great frameworks, great tools ? need all three
Tools ? Edge prototype last year. Web Standards. Got it out early and define feature set. Preview 1 on Aug. 1 ? 50,000 downloads.
150,000 downloads ? preview 3 of Adobe Edge available today. Mark Anders ? Adobe Fellow

Rain Interactive ? released game ? Run Kitty Run, the adventures of Timmy.
Frameworks ? jQuery and jQuery Mobile ? had team contributing to jQuery Mobile. Also working in DW
Theming model ? robust CSS. Visual tool ? Theme roller for jQuery Mobile.
Fireworks ? update pack for FW ? get control to icons used in jQuery mobile.
CSS Regions and CSS Exclusions discussed. Hidden costs pie chart demo.
IE 10 supports CSS regions
When can I use? Ian Ellison?Taylor at Google
CSS regions appealed to everyone. Obvious need. Pushed through in Chromium browser. Can use today.
Flash ? Pixel Bender in browser using CSS ? CSS shaders
CSS shaders studio ? just submitted to W3C
2D 3D graphics and animation ? Emmy Huang ? group product manager Adobe Gaming
Leverage GPU across devices.
Starling ? leverage low level API calls. Flash Professional (Reuben)
Create Sprite Sheets directly form within Flash

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Adobe MAX Keynote Day 1 – Interview with Janine Warner, Digital Family

by Bill Cullifer on October 5, 2011

Adobe MAX Keynote Day 1 – Interview and Event Summary with Janine Warner, Author and Web Designer at DigitalFamily.com

Adobe promised to unleash some creativity at the annual event for Web designers, developers and business pro’s and they delivered. To get a perspective for what the first day’s event meant for Web professionals, I sat down with Janine Warner, Author and Web designer at DigitalFamily.com. Janine, is an excellent communicator and provides key insights on the value proposition and job opportunities for Web professionals.

The day one keynote explored some of the latest technology trends and how they are impacting Adobe tools and solutions.

Highlights of the keynote:

- The major announcement was the unveiling of Adobe® Creative Cloud, a new initiative from the company that redefines the content creation process. Over time, Adobe Creative Cloud will become a focal point for the worldwide creative community, where creative professionals can access desktop and tablet applications and essential creative services, as well as share their best work.

- As part of this exciting announcement, MAX attendees will receive a complimentary year of an Adobe Creative Cloud membership.* The membership is expected to start in the first half of 2012 and coincide with the availability of Adobe Creative Cloud. MAX attendees will be contacted early next week with more details. *Certain limitations may apply.

- The introduction of Adobe Touch Apps, a new family of intuitive touch screen applications designed for Android™ tablets and Apple iPad that enable anyone to explore ideas and present their creativity anytime, anywhere. Inspired by the Creative Suite, these stunning new apps bring professional-level creativity to millions of tablet users. Learn more about the first six exciting new apps today:

Adobe Collage
Adobe Debut
Adobe Ideas
Adobe Kuler®
Adobe Photoshop® Touch
Adobe Proto

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Joomla vs WordPress: An Experienced Joomla Developer Responds

by Bill Cullifer on September 20, 2011

In this thirteen minute interview with Chad Windnagle, Senior Web Developer at s-go Consulting, Chad shares his thoughts on previous post regarding the advantages and disadvantages of developing with Joomla and WordPress.

A shout out to Chad for his contribution to the Web professional community and for being the professional that he is.


Chad Windnagle in “his own” words:

After reading much of the misinformation that was posted by Alec, a creative director of the company Foliovision, on a previous Webprofessionals.org blog post,, I felt the need to respond to the factual references regarding Joomla. I intend to do this without addressing Alec’s opinion. Opinions and preferences aren’t something to be contested, but factual information should always be set straight in the record, that’s what I intend to do.

Alec starts his post by addressing “Joomla” as “Joomla/Mambo” – and that’s just the beginning.

To be fair, Alec is right about Joomla and Mambo being related. That relationship ceased to be when Joomla 1.5 was released. The history of the Joomla project is really interesting, and those of us developers using the product who have ‘been around’ know most of it by heart. I’ll quote Wikipedia’s information on it:

“Joomla was the result of a fork of Mambo on August 17, 2005.” 1

Joomla version 1.0 was essentially a renamed version of Mambo. The code base was the same. However with the release of Joomla 1.5, the code core was a total rewrite, with some legacy code in place to help with migration. Joomla 1.5 Beta was released in September 2006, a little more than a year after the Mambo split. 2

So at this point, a post written in 2011, nearly 6 years after the split and 5 years after a total code rewrite, putting Mambo and Joomla in the same sentence is quite insulting to everyone in both projects. They aren’t related, they are different products.

To add to this, Joomla 1.7 is now the latest short term release of Joomla, and it’s a far cry from Mambo, Joomla 1.0, and Joomla 1.5! I notice that while Alec didn’t seem to do his research on Joomla & Mambo, he acknowledged that WordPress is no longer going by the project name ‘b2/cafelog’ either. (WordPress started as b2/cafelog before being forked in 2003) 9

Moving on to the next point of Alec’s post, he addresses some advantages and disadvantages of Joomla. This is something that can get pretty opinionated, an advantage for one person is another developer’s disadvantage. But there’s some serious problems with both of his lists:

Alec’s Advantages:

Good menu system.
Strong static page structure (cf. weblog).
Built-in membership/community features.
Long time on the market.
I’m searching here.

Joomla’s static page structure might be good, but a majority of the time developers use Joomla’s categorical structure for sites. Joomla 1.0 and 1.5 both featured a Section / Category / Content (or article) hierarchy content structure, not much unlike WordPress’s category structure. Joomla 1.6 introduced the category and unlimited subcategory concept as well.

Moving on, Alec talks about built in membership / community features. To this I have to say “what the hell?!”. Joomla does not have built in membership or community features. It has a user manager with some built in user access settings. But it is certainly not a membership system or a community system by any means. To quote Joomla co-founder Brian Teeman:

“Please can you show me Joomla’s built in membership/community features as I’ve been using Joomla for 6 years and 16 days and I’m still to find them.” 3

Now without knowing what Alec’s exact situation was I can’t say that his distribution of Joomla didn’t have some community features that came with it when he installed it, but I can promise anyone who installs Joomla’s core package will not find anything resembling a membership system or a community-centric application.

Alec ends his list of advantages by saying he’s still searching for more advantages. While I could certainly help him out with that, I just want to point out a few of the advantages he boasts about WordPress that he apparently failed to recognize in Joomla:

Huge community.
Easy to theme in a unique way. A WordPress site does not have to look like a WordPress site.
Great plugin architecture.
Plugins for everything.
Lots of great professional developers.
Fast development cycle. Improvements every year.

Huge community. Joomla has a decent sized community. Forum.joomla.org has these statistics: Total posts 2,447,339 | Total topics 575,025 | Total members 512,054 4

I’m not here to compare Joomla’s community to WordPress, they’ve got some great people and I’m happy for them, but to recognize WordPress for it’s community, and not Joomla for it’s community is a clear and rude bias. Joomla has a huge multinational community in many different places, whether it be official channels like Joomla.org, or on some other sites like ataaw.org, nooku.org, mailing lists, twitter, facebook – the community of Joomla is enormous.

Whether or not Joomla is or isn’t easy to theme is subjective, but, does a Joomla site have to look like a Joomla site? Certainly not! To expound on that further, anyone experienced with different web applications can spot ‘tell tail’ signs of applications. One thing I always notice with Joomla is the signup / login module. With wordpress it’s that ever-present Month / Date category filter on the right side of nearly every wordpress site in existence.

Now with all that said, who really cares if you can spot a Joomla site or a wordpress site. Are you ashamed of it or something? Does a site have to be ‘untraceable’ for some reason? Is there an unspoken rule I’m not aware of here?

Plugins for everything – That’s awesome for wordpress. I’m glad that they’re able to meet a lot of different application scenarios. Joomla has plugins (we call them exensions) for ‘everything’ too. Why didn’t that make it onto Alec’s post I’m not sure. But, if there’s something in particular he was looking for from a plugin he couldn’t find, what was it? (And was it available for WordPress?)

“Lots of great professional developers” is again, a pretty subjective advantage, but again, good for wordpress! Joomla also has what I would define as great professional developers too. If Alec is able, he has my personal invite to any Joomla day he’s able to make time to attend. I’m sure after a few beers with some of the very open and welcoming Joomla community he’ll agree that we have great and professional developers also.

A fast development cycle is something that Joomla is pretty behind on, but we are making progress in this area. The project has moved to a Long Term / Short Term release system. The project has planned for short term releases being put out every 6 months and long term releases approximately every 18 months. 5

Alright so now it’s time to look at the disadvantages that Alec has brought up about Joomla. Again, it’s important to remember, opinions are just that, opinions. But there are a few factual items to look at:

Built-in performance pretty sluggish/clunky.
Weak weblog section
Hard to theme. A Mambo/Joomla site looks like Mambo/Joomla, like it or not.
Crappy built-in SEO. Leading SEO plugin belongs to a very peculiar developer and is encrypted (have fun repairing the SEO plugin, we reverse engineered and decrypted it for our site to make our changes even after paying for it).
Nasty, nasty core code. Very difficult to fix broken items
Most good plugins are pay.
Rather mediocre developers. Anyone who likes to code in Joomla/Mambo in 2011 ought to see a psychiatrist.
Developer pricing is all over the map as there are many old-school Mambo/Joomla developers still ought there churning out convoluted future-resistant code quite affordably.

Performance is a never-dying discussion in any circle. But let’s be honest, we don’t know what kind of environment that Alec had installed Joomla in, and it could’ve been a top of the line server with all the perfect settings, or it could have been an overloaded GoDaddy account on a day when Alec’s internet connection was being hit pretty hard. Only Alec can answer this of course, but to cite something as subjective as performance as a disadvantage without saying what environment it’s in is pretty weak.

Weblogging, blogging, is something that WordPress is designed to do, and it does it extremely well. Joomla is designed to manage content (hence why WordPress is a blogging platform and Joomla a CMS platform), it can be used (like WordPress) to do many different things, and blogging is one of them. But Alec is right here, blogging in core Joomla isn’t as plug-and-play as WordPress. However with certain extensions it can be a great blogging platform. Just like WordPress being a great ecommerce platform with the right extensions as Alec talks about in his interview. Fair is fair, here.

I already talked about the appearance of Joomla site’s, and there’s a lot of great Joomla developers building sites that look like nothing you’ve ever seen before. Changing the appearence of any site is a matter of modifying HTML, CSS, and images. If a Joomla site looks like another Joomla site it’s not because Joomla makes it hard to change, it’s because a developer didn’t bother to change it.

SEO was a huge complaint in Joomla 1.0 (or Mambo) from the (“nonexistant”) Joomla community, and the core developers worked hard to improve this in Joomla 1.5, and even more to improve it in Joomla 1.6. Not many expert Joomla developers use the core SEO functions, and Alec admits that he and his team paid for an extension, the ‘leading’ one. I don’t know which one it was, but a quick look at the extensions Joomla directory for the Editor’s pick and the most popular extensions shows that sh404sef is the current ‘leading’ extension. 6, 7

A quick look at sh404sef’s Terms of Service shows one thing: GNU GPL license. (8). What that means is if Alec was using the ‘leading’ extension, and that leading extension was sh404sef, he should have received a GNU GPL extension, freely modifiable under the license’s terms. Reverse engineering doesn’t exist by definition with GPL licensed software because the nature of the license is to encourage exploration in the code, to help to contribute, and I’d like to thank Alec for helping to fix any issues and contributing back to the Joomla project. I hope he let the developers know what he did so they could see what he and his team fixed!

Alec complains about the core code of Joomla / Mambo being ‘nasty’ and ‘difficult to fix’. Since I’m still not totally sure what Alec was using (there’s a big difference, as we already discussed, between Mambo and Joomla) this could be true, or false. All software has bugs, though. There’s many people in the Joomla community who would agree with Alec, and many others who wouldn’t. That said, whether or not the code is nasty will always have to remain a personal opinion.

The Joomla community is really quite unique, but Alec states that the community is fractured due to the fork. People in the Joomla community are passionate. They love what they’re doing, they are opinionated and they want to see the best for the community. The Joomla community is community lead, there is no single company or owner to tell people what to do or direct the project. When highly opinionated, skilled, and passionate people get together amazing things happen (like the three world renowned, and also free content management systems!), unfortunately sometimes disagreements cannot be resolved. However, its important to appreciate the fact that differences of opinion has lead to some really cool Joomla-centric projects being created. But again, now we’re getting into perspective. The truth is that yes, not everyone in the Joomla community is willing to forgive and forget, but it certainly isn’t the majority of us!

Now here’s something that Alec states as a disadvantage that I’m not at all sure why he thought it was: “Most good extensions are pay”. First of all let’s take a look at the most popular Joomla extensions according to the JED10:

JCE (free)
Community Builder (free)
Jumi (free)
JEvents (free)
AllVideos (free)
Expose Bridge (free)
GTranslate (free)
Phoca Gallery (free)
Sobi2 (free)
AkeebaBackup (free)
Googlemaps Plugin (free)
Joom!Fish(Free)
ChronoForms (free)
JoomlaXplorer (free)
Ozio Gallery (free)
sh404sef (paid)
JCal Pro (paid)

There’s 20 of the most popular extensions on the JED. There’s two that are paid. That’s 10% of what is arguably the good extensions being paid extensions. Most of the ‘good extensions’ on the first page of the JED’s are actually free – 90% of them, to be precise. To top it off I did a quick check on the Joomla extensions directory and found that 5434 extensions of the 8166+ 10 of all the extensions in the JED non-commercial. That’s about 67% of the entire JED being listed as free, non-commercial licensed extensions. A little more arithmetic shows that 2732 actually are commercial (33%).

The point is, if you haven’t figured it out yet, is that Alec is dead wrong when he says that most of the good Joomla extensions are commercial. They most of the extensions, and most of the good ones, are free!

Now Alec starts to say some things that I’d call fighting words: “Rather mediocre developers. Anyone who likes to code in Joomla/Mambo in 2011 ought to see a psychiatrist.” Now, I understand that Alec was just trying to be jovial and good humored, but this sort of comment is really quite offensive to the people who’ve contributed to the project. There’s lots of people who enjoy ‘coding in Joomla’ (not sure about Mambo!). And, a lot of them are senior developers who have either given up jobs or positions at companies to work in Joomla, or have been hired out of the Joomla community to become senior level developers for other companies.

The final point that Alec makes about Joomla is a rather curious one. He states that ‘developer pricing is all over the map’. I didn’t see any sources or research that he provided to back up this point (or any of his other ones, actually) but I suppose this sort of thing might be true. But I highly doubt it’s true for Joomla alone. Developer pricing can vary by experience level, location, economic market standards etc… For any CMS platform, WordPress and Drupal included.

Sources:
1 http://en.wikipedia.org/wiki/Joomla

2 http://www.joomla.org/announcements/release-news/2017-joomla-15-beta-release-date-announced.html

3 http://webprofessionals.org/wordpress-vs-drupal-vs-joomlamambo/#comment-385

4 http://forum.joomla.org/

5 http://docs.joomla.org/index.php?title=Release_and_support_cycle&oldid=61637

6, 7
http://extensions.joomla.org/extensions/featured
http://extensions.joomla.org/extensions/popular

8 – http://anything-digital.com/tos.html

9 – http://en.wikipedia.org/wiki/WordPress

10 – extensions.joomla.org

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Web Pioneer Honored During Open Web Camp III

by Bill Cullifer on July 18, 2011

WebProfessionals.org Honors Web Pioneer During Open Web Camp III

Leading Web organizations and Web professionals from around the globe assembled at Open Web Camp III this week at the Stanford University Campus, Palo Alto CA to promote cutting edge skills and to honor Web Pioneer, Bebo White, Ph.D for his contributions to the World Wide Web.

In a special celebration held at the historic Cubberley Auditorium, Molly Holzschlag, lecturer and notable author of many Web books and publications and Bill Cullifer, Executive Director for WebProfessionals.org presented Professor White with an award and presentation of his accomplishments.

bebo white presenting

Bebo White is widely recognized for his efforts to improving the quality of the Web. His career accomplishments include:

• North America’s first technical Webmaster launching the country’s first website
• Departmental Associate (Emeritus), SLAC National Accelerator Laboratory
• Managing Editor, Journal of Web Engineering
• Member, International World Wide Web Conferences Steering Committee (IW3C2)
• Program Chair, IADIS International Conference WWW/Internet
• Steering Committee, International Society for Web Engineering

Molly Holzschlag said, “One of the reasons we are honoring influential elder members of the Web is to bring voices of wisdom to the current perspectives on Web design and development. Dr. White’s relationship with Stanford, his unparalleled dedication and efforts to improve and evolve the Web – all made him an exceptional candidate for this honor.”

“We’re pleased to be honoring Bebo for his contributions to the World Wide Web and his support for Web professionals everywhere. In addition to his honoring his contributions to the Web, Bebo is genuinely a fun guy to be around” said Bill Cullifer.

Congratulations to Bebo White and thank you for all that you have contributed to the World Wide Web and to the Web profession at large.

About Open Web Camp

Open Web Camp III is a free, one-day event held in the heart of Silicon Valley.

Learn the cutting edge skills needed to create an open, interoperable and accessible web from some of the brightest names working today.
Hosted at the birth-place of Silicon Valley – Stanford University – this year’s event is scheduled for Saturday, July 16th, 2011, from 8:30 AM – 5:00 PM. Admission is free, but attendance is limited to 350, so register early. Lunch will be provided. Supporters included Stanford University, Opera Software, Google, appcelerator, Mozilla Foundation. viadeo

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Web Professional Jobs

by Bill Cullifer on July 15, 2011

Web Professional Jobs Available Now

now hiring web pro fessionalsWith the goal of helping Web Professionals find meaningful employment and to stay abreast of what skills employers want the most we’ve created several sites dedicated to Web Professional jobs. Today’s post is for a a few premium job postings.

Featured Web Pro Jobs

Featured Web Professional Jobs from some of the Most Recognized Organizations

Web Content Administrator
The Philadelphia office of Morgan, Lewis & Bockius LLP, an international law firm with some 1300 attorneys in 22 offices, is currently seeking a Web Content Administrator to join our Marketing & Communications Department. The Marketing & Communications Department at Morgan Lewis is charged with enhancing the firm’s presence and reputation both internally and externally.
Our team ensures that each message the firm delivers is consistent and coherent. The Web Content Administrator will be a key member of the firm’s communications team. For additional information click here.

Web Support Specialist- KIWANIS INTERNATIONAL
Responsibilities:
Responsible for user support, maintenance and improvement of the Kiwanis-family websites, particularly the Kiwanis One Member Resource portal and the Club Management System (including online reporting) Click here for the the complete details.

Web Design & Development Supervisor at Network Solutions
Network Solutions is a leading provider of online, E-solutions and the pioneer of the domain name registration service. We currently manage more than 8 million domains for more than 4 million customers worldwide. We draw on over 30 years of experience to make it simple and affordable for small businesses to build and grow their Internet presence through a one-stop Web solutions provider. We offer a full range of Web-related services, including: Domains, Web hosting, Web site design, online marketing, e-mail, security and more.
Click here for full details.

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Vint Cerf Interview – The Internet Is Not Going to Melt Down

by Bill Cullifer on June 9, 2011

Vint Cerf on IPv6 Trial Interview – The Internet Is Not Going to Melt Down

PBS reported on Wednesday, the Internet’s addressing system was updated with a test of the new IPv6 protocol. Hari Sreenivasan turns to one of the Internet’s original architects, Google’s Vint Cerf, for more on the wildly growing Web.
Vint Cerf on IPv6 Trial: ‘The Internet Is Not Going to Melt Down’

Good news. The Internet is not going to melt down, says Google’s Vint Cerf. Cerf is an Internet pioneer, one of its founders and architects, and creator of the first original protocol, known as IPv4. His title at Google is vice president and “Chief Internet Evangelist.”

Recently, IP addresses have been dwindling. Asia has run out and the some 4.3 billion addresses available are not nearly enough to handle demand. Wednesday, which was dubbed World IPv6 Day, marked the test run of the transition to the next-generation addressing system, Internet Protocol Version 6, known as IPv6. And from initial reports, it appeared to go without a hitch.

Hari Sreenivasan spoke with Cerf for more on the Internet’s early days and why it’s not going to melt down. Part of their discussion appears on Wednesday’s NewsHour broadcast, but we had a few more questions including just how big a number 3.4 x10^38, or 3.4 trillion trillion trillion, really is.

When you started this experiment back in the 1970s, what were you trying to build?

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Watch the full episode. See more PBS NewsHour.

Watch the full episode. See more PBS NewsHour.

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Future of Web Design 2011 Conference – Overview and take aways with Abbey Tosic

by Bill Cullifer on June 3, 2011

Future of Web Design 2011 Conference - Overview and take aways with Abbey Tosic Play Now | Play in Popup | Download
Future of Web Design 2011 Conference - Overview and take aways with Abbey Tosic Play Now | Play in Popup | Download

Today’s podcast is an overview and the specific take aways from the Future of Web Design 2011 London with Abbey Tosic, Web Designer at 3M.

As you may recall from previous podcast, Abbey participated in the conference that took place in London 16th – 18th May 2011 and has graciously offered to share her thoughts and send back a few interviews of some of the more notable speakers.

In this eleven minute podcast, Abbey shares the following:

Highlights of the sessions Abbey attended:

1) Aaron Walters: Creating a pattern Library:

a. Helps you design and build faster
b. Usability pattern library
c. Mail Chimp’s results: 40% less time spent coding
d. Facebook results: 19% less time spent coding
e. Building consistent brand look and feel- No more reinventing the wheel!

2) Mike Kus: Websites that don’t transcend the brand:

a. Mix your visual design & Functional design evenly (The fight against designers and developers). Make it usable, but still on brand.
b. Don’t confuse clarity of information with getting your “brand” and message across.
c. Give yourself the logo test. If your logo was swapped out, do you have enough visual ques to make people think about your brand, or is it just generic?

3) Sarah Parmenter: When Developing Mobile Apps:

a.Suggests making a ADS (Application Definition Statement) to keep your purpose clear

i. List what is will do
ii. List your Target audience
iii. Always filter what it will do with what you’re main audience’s needs are

4) Ethan Marcotte: Responsive Web Design

a.Tablets and mobile are now fast approaching the norm for how we get online information.
b. Responsive web design has a fluid grid that translates to all platforms.
c. My personal believe is this is the answer for designing the best user experience for tablets and online screens, (all)! No need for a separate version just for tablet.
d. Examples: Simplebits.com, owltatic.com. Boston Globe Magazine will launch this summer.

5) Sarah Nelson: 50% of what makes us successful in this field is our communication skills. It’s something our degrees and previous training has not prepared us for. Suggest joining your local Toastmasters chapter

Stay tuned for additional podcast with Abbey and several well known Web design authors and rock stars. Pleas note: We will batching our interviews for transcription for the hearing and visually impaired. Please bookmark this page and revisit the site for additional detail. Thanks in advance for your understanding and patience.

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