From the category archives:

WOW Editorial

Best Practices in Web Design and Beyond

by Fred on January 13, 2008

Greeting WOW Members and Web Professionals Everywhere!  

Bill Cullifer here with the World Organization of Webmasters WOW and the WOW Technology Minute.  I hope that the New Year is off to a great start and treating you well.  

As I mentioned in my last videocast, we intend to notch up our interaction and relationships with WOW members and practicing Web professionals everywhere for 2008.  

Our goal is to conduct more in depth interviews, scan the globe to provide you with the most relevant news and resources that will impact and have an effect on the Web profession. 

To that end, I?’ll be following WOW’s recently published Webinar series as listing on the webprotraining.org  website.  For 2008 I intend to identify and interview thought leaders in each of the areas of interest to Web Professionals. 

As you may recall, WOW’s Webinar for January is “Best Practices in Web Design”.  As a result, I?’ll be reaching out to practicing Web design professionals to get there perspective and insights regarding what designing with best practices in mind is`all about.   

Before I do however, I?’d like to circle back to a topic that dates back to our inception ten years ago. And that is the topic of defining the specific roles within the Web profession. As a group and a community, we?’ve made significant improvement in the area of defining our titles and the task that we perform within those titles. That said, revisiting the responsibilities within each of the Web professional titles is worthwhile for two reasons. First, because many of those that hire Web professionals do not completely understand the complexity site design, development and management.  Secondly and perhaps arguably, is the fact that we?’re still in the infancy of our profession.  

Here’s a case in point:  Last week, I received an email from David Michael Rengh, a WOW Advisory Board Member and college professor from Fresno CA.  David asked me to look an article authored by Gabrielle Gayheart at HTML Goodies.com entitled “Web Related Careers”.  (see http://www.htmlgoodies.com/beyond/webmaster/article.php/3719276)

 In her article, Gabrielle points out that that “a common misconception among many people is that Web development and Web design are synonymous.  She continues to write about the distinction outlining that Web Designers by in large are more artistic, Web developers are typically more programming oriented and generalist Webmasters have a broad range of skills akin with the general contractors of the world and in many cases are jacks of all trades.   

If you?’ve been practicing in this field for awhile, then you already know that this is the case but I think it?’s worth continually discussing so at a minimum we can set and manage customer expectations and those that employ us.  By doing so, we will improve our relationships, the professionalism of our industry and hopefully will get the compensation that we seek and deserve.  

By the way, Gabrielle if you?’re watching or listening, I?’d just like to add that although the Webmaster within the enterprise may be more of the project manager, studies reflect that all of us worker bees should posses an understanding of project management. Also, we?’re glad to see that you included awareness of Web Accessibility within all of the titles. Lastly, and thanks to the input from David, we?’d like to see you add CSS to the mix of skills from the Developer.  

For more information on the article follow the links below and look for more in depth  coverage and interviews on exactly what Web designers, developers and Webmasters and a host of other Web professionals do during the course of the day. Stay tuned for more. 

This year, I intend to get out of my chair more with face to face and telephone interviews visits with Web professionals working in the field.  If your of the outgoing nature and have something to share on the subject, I invite you to participate. 

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Happy New Year everyone! I hope this message finds you doing well and rested from the holidays. 

From all appearances, 2008 is lining up to be a great year for the Web profession and I wanted to take this opportunity to wish you the best for the New Year! 

As I mentioned in my earlier video cast, WOW intends to notch up the interaction and educational resources for WOW members and the Web professional community at large in 2008. To that end, we’ve got a lot of great things in store. For starters, we’ve published our 2008 Webinar series and I’d like to ask you to take a minute and take a look at WOW’s training portal at www.webprotraining.org.
 
We’ve lined up a series of 18 Webinars for 2008 that promise to be packed with great content, a terrific lineup of speakers and education and training resources that you can use and implement today, all at an affordable rate. 

As you well know, time is money and with travel cost and limited budgets, online Webinars makes a lot of sense. Simply stated, WOW Webinars will save you time, money and will reduce the added carbon emissions of travel.  And because their recorded and archived, you’ll have access to them anywhere at anytime for the entire year.

Also, WOW’s Webinars series qualify for Certification Accreditation Maintenance Credits and are CEU approved. Registrants that are WOW Certified qualify for points for recertification for educational and training activities required by the WOW every two years. WOW has also arranged for CEU and college level credit for a nominal fee.
I’m also pleased to announce WOW?’s participation in the WWW2008 Conference in Beijing in April of this year. 

If you’ve been looking for an excuse to get out of your chair, see the world and get WOW certified then you should seriously consider this a  must-attend event. For more information, follow the links below to the WOW website or check out www.Webprofessional.org

Sadly, Dr. David Shrimpton of the University of Kent in the U.K will not be joining us again this year at the WWW2008 event. David passed away Dec 29th from a year long battle with cancer. David was scheduled to present at WOW’s annual Best Practices in Web Design with Certification Option in Beijing later this year as he did in years past and we will miss him.

In memoriam, I’d like to say that Dr. Shrimpton was a Web professional and an educator of the highest caliber. His passion to teach, his zest for life and his love of his family was admired by all that met him.

In honor of David and his strong interest in bells of all kinds, I’d like to conclude this video cast with a picture of David and of the sounds of the bells at the old North Church where I had the pleasure of spending time with David on his first and last visit to Boston, MA. in 2006.

In anticipation of his trip to the U.S. to support WOW’s Best Practices in Web Design workshop at the Hilton Hotel in Boston, David made arrangements to meet with the Bellmaster and had an opportunity to ring the bells which was a highlight of his visit.  The eight change ringing bells at the Old North are the oldest in North America and still ring today. Our condolences to the Shrimpton family and his friends and colleagues everywhere.

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2007 Overview and A Look Ahead

by Fred on December 23, 2007

Greetings WOW Members and Web Professionals Everywhere.  

Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute. 

As many of you know, 2007 represented WOW?’s 10th year of operations as a web professional organization.  

Looking back at our history, I am proud of our accomplishments and I am especially pleased with the level of support that we?’ve received from WOW members, practicing professionals and those that teach them.  

Simply put, we?’ve matured as an industry, as a profession and as an association and I truly think the future looks bright for aspiring and practicing Web professionals.  

As many of you also know, sustaining any kind of a business model for a decade or more is an accomplishment of itself. As you might suspect, this particularly applies to non-profit organizations and I am forever grateful for the calls, the e-mails, the shout outs of any kind and the membership support. I?’d like to thank the supporters of this organization for making this effort possible and most meaningful.  

WOW?’s mission is to promote community, education and certification standards and here?’s a recap of what we?’ve been able to accomplish together for 2007: 

•WOW conducted and participated in a series of community building events to promote the profession and to promote education (check out the WOW blog at http://www.webprominute.org for some of the highlights)  

•We’ve strengthened our relationship with education by improving upon instructional design and delivery strategies within the high school, college, university and training company environments worldwide. 

•We’ve continued our efforts to outline education and career pathway resources that define in depth the student learning outcomes so career counselors, parents, students and those that teach and hire Web pros can clearly understand what the Web profession is all about and what is expected of them.  

•We’ve established an online training site (check out the http://webprotraining.org website) so aspiring and practicing professional alike can get access to short course and the in depth training that they need to stay competitive 

•WOW celebrated our fourth year at conducting a national Web design contest in Kansas City, Mo that promotes best practices and web professional standards of the highest quality 

• WOW continues to deliver certification exams for both aspiring and practicing professionals from around the globe   

• In 2007 WOW announced an International Web design competition (check out http://www.webprochallenge.org ) in collaboration with the Adobe corporation that promotes best practices and standards of excellence that provides a vehicle for supporting non-profit efforts by creating a fully functional site for a worthy cause 

All of that said, we recognize that we?’ve got a lot of work to do and I want you to know that your association is committed to a higher standard of excellence and membership benefits. If you have any thoughts on how we can improve upon that or if you would like to get involved please let us know.  

In 2008 you can expect more community building events, rich content including a series of online Webinars covering a variety of topics including Best Practices in Web Design, Development and Administration.  Happy Holidays everyone! I look forward to talking to you again soon.

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Greetings WOW members and Web Professionals Everywhere!

Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute.

Google reported this week that it will heavily invest in supporting electricity from renewable energy sources such as solar and wind that could be used by it and other companies and consumers worldwide.

While, some analyst are suggesting that it?’s not within the scope of the mega ad giant to spend a ton of money on energy, my take is that this private sector commitment will spur others to invest in Google partnerships that will ultimately providing them with a reasonable return on their investment.  I also think that green buyers will reward them with an uptick in business in ad business. 

Speaking of Google, as you may recall, I?’ve been working on an in depth analysis of the technology sector lobbying effort in Washington D.C.  

To that end, I reached out to Adam Kovacevich, Manager, Global Communications and Public Affairs  at Google regarding news reports that Senate subcommittee on Antitrust, Competition Policy and Consumer Rights is urging the Federal Trade Commission to be wary of Google’s proposed $3.1 billion acquisition of Double-Click and here is what he had to say:  

“We have already worked with the FTC to address each of the questions raised in this letter, and we remain confident that the FTC will conclude that this deal is good for consumers, advertisers and website publishers.  And though the FTC has stated publicly that privacy is not a factor in its review, Google is committed to protecting our users’ privacy and has taken a number of industry-leading steps to do so.” 

Thanks for listening and watching the WOW Technology Minute  

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