Post Click Optimization – Interview with Lance Loveday, Closed Loop Marketing

by Bill Cullifer on October 27, 2011

Organizations who harness the power of post-click optimization can achieve a significant increase of conversions, resulting in a huge competitive advantage. In this five minute interview with Lance Loveday, CEO of Closed Loop Marketing, Lance shares his perspective on Post Click Optimization and how:

* Getting granular after web visitors land on your site by utilizing usability and persuasion marketing techniques and best practices can increase conversion rates as high of 30-50%
* Can provide you with a strong competitive edge
* Jobs in the Web profession with emphasis on Search are in high demand