Web Professional Trends for 2013 – “Enterprise SEO and Social” Interview with Jeff MacGurn
In this six minute interview Jeff MacGurn, Vice President of Global Earned Media Services Covario we learn from his perspective on the topic of Web Professional Trends for 2013 as it relates to Enterprise SEO and Social.
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Specifically we learn:
•What Content Marketing means to the Enterprise
•The rise of Content Marketing
•The meeting and melding of SEO and Social
•Content received a promotion
•Best practices for enterprise level SEO and Social
•Top of funnel needs of consumers
•Leverage Yelp, YouTube and LinkedIn
•Case studies from Marriott, American Express and Virgin Mobile
•Flat image files rule for 2013
5 Big Brands Confirm That Content Marketing Is the Key To the Consumer
According to Forbes online, brands have begun to embrace Content Marketing and as a discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.” Check out how five leading brands are developing content their consumers want by following the link below.