WOW Certified E-Commerce Manager

Internet Basics and Business Strategies
Kim M. Bayne, The Internet Marketing Plan: The Complete Guide to Instant Web Presence, 2nd Edition, John Wiley & Sons, 2000. ISBN 0-4711-7295-2

Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web by Evan I. Schwartz – 256 pages Reprint edition (April, 1998)

Bantam Doubleday Dell Pub; ISBN: 0767901347

The Unofficial Guide To Starting a Business Online by Jason R. Rich – 400 pages 1st edition (December, 1999) Hungry Minds, Inc; ISBN: 0028633407

Internet Book, The: Everything You Need to Know About Computer Networking

How the Internet Works, 3/e Douglas E. Comer, Purdue University © Copyright 2000, 351 pp. Paper format ISBN: 0-13-030852-8

Web Marketing and Sales
Don E. Schultz, et al., The New Marketing Paradigm, NTC Business Books, 1994. ISBN 0-8442-3452-4

F. Joseph LePla and Lynn Parker, Integrated Branding: Becoming Brand-Driven Through Companywide Action, Quorum Books, 1999. ISBN: 1567202381

Tom Peters, et al., The Circle of Innovation, Knopf, 1999. ISBN: 0375401571

Fundamentals of E-Commerce
Electronic Commerce, a Managerial Perspective by Efraim Turban, Lae Lee, David King and H. Michael Chung, published by Prentice Hall, ISBN 0-13-975285-4.

Client & Project Management
Exploring Web Marketing and Project Management Interactive Workbook
Copyright: 2000 Format: Paper, 682 pp. ISBN: 0-13-016396-1

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