WOW Certified Web Consultant-Small Business (CWCSB)

Program Overview

Based on research of industry needs and competencies and skill sets identified as essential for Web technology workers, WOW has designed the following guidelines, learning objectives, and resources as a foundation for those pursuing knowledge, experience, and/or careers as Web Consultants and or Webmasters. The guidelines, objectives, and resources are designed to make the learning experience comparable to one experienced in college-level courses by providing course descriptions and learning objectives. Practicing professionals may take the WOW Certified Web Consultant-Small Business.


The WOW Certified Web Consultant-Small Business (CWCSB) examination measures essential competencies for aspiring or practicing Web professionals. The examinee must demonstrate fundamental knowledge Internet Basics, Markup and Scripting, Web Site Design, Web Graphics, and Multimedia, Web Site Management, Web Business and Project Management, Web Marketing and Sales, Fundamentals of E-Commerce as defined by this test specification.The skills and knowledge measured by this examination are derived from an industry-wide and worldwide job task analysis which was validated through a survey of hundreds of designers. The results of the survey were used in weighting the domains and ensuring that the weighting is representative of the relative importance of that content to the job requirements of a WOW Certified Web Consultant. The intent is to certify individuals in a body of knowledge that is identified and accepted as the baseline or foundation of any Web Consultant.

The exam contains 70 questions. Examinees have 60 minutes to complete the exam. The exam is currently only available in English (it is offered online).

NOTE: This examination blueprint for the WOW CWCSB examination includes the weighting, test objectives, and example content. Example topics and concepts are included to clarify the test topics and should not be construed as a comprehensive listing of all the content of this examination.

The table below lists the domains measured by this examination and the extent to which they are represented in the examination.

Topics of the exam include:

Domain % Of Examination
Internet Basics 10%
Markup and Scripting 10%
Web Site Design, Web Graphics, and Multimedia 10%
Web Site Management 10%
Web Business, Project Management and E-Commerce 60%
TOTAL 100%

Examination Description

The examinee selects, from four (4) or more response options, the option(s) that best complete(s) the statement or answer(s) the question. Distractors or wrong answers are response options that examinees with incomplete knowledge or skill would likely choose, but are generally plausible responses fitting into the content area. Test item formats used in this examination may include:

Multiple-choice: The examinee selects one option that best answers the question or completes a statement.

Multiple-response: The examinee selects more than one option that best answers the question or completes a statement.

Sample Directions: Read the statement or question and, from the response options, select only the option(s) that represent(s) the most correct or best answer(s).

Content may include the following. Below is a list of topics for each course objective followed by a list of recommended textbooks.

Examination Domains and Topics

  1. Internet Basics
    Content may include the following:

    • Important Internet committees
    • Basic workings of the Internet
    • Most common Web browsers
    • FTP
    • Basic workings of e-mail
    • Social media fundamentals
    • Real time and asynchronous communications
    • Web technologies, helper applications and plug-ins (including what they are used for and when their use is appropriate)
    • Anti-virus software
    • Internet searching
  2. Markup and Scripting
    Content may include the following:

    • HTML and its function as a markup language
    • History of HTML, including at least the latest three versions (including XHTML)
    • Basic concepts of HTML/XHTML coding
    • HTML 5 and XHTML tags
    • CSS (including CSS-3)
    • HTML code to integrate graphics and multimedia into Web pages
    • Basics of JavaScript and CGI
  3. Web Site Design, Web Graphics, and Multimedia
    Content may include the following:

    • Web site planning and design
    • Critical elements of information design
    • Critical elements of site/structure/navigation design
    • Critical elements of page design
    • Browser issues, connection issues, and platform issues
    • Corporate identity and corporate design
    • Basic graphic issues
    • Issues related to background images
    • Basic color issues
    • Issues related to graphic file optimization
    • Use of digital cameras and scanners to acquire electronic images
    • Web design considerations regarding viewing Web pages via non-graphical browsers or devices
    • Basics of Web audio and video
    • Basics of streaming audio and video
    • Current multimedia standards
  4. Web Site Management
    Content may include the following:

    • File structure/organization of a Web site
    • Proofing a Web site before publishing it
    • Ongoing content management
    • Basics of networking
    • Basic site security issues (including anti-virus software)
    • Basic issues regarding servers, hardware, and infrastructure
  5. Web Business Management and Client & Project Management
    Content may include the following:

    • Budgeting, Billing & ROI
    • CRM
    • Requirements definition
    • Goal and milestone management
    • Scope management
    • Cross company support and buy-in
    • Client expectations and communications
    • Requirements definition
    • Goal and milestone management
    • Scope management
    • Alignment, sponsorship, ROI
    • Online and offline ad placement and tracking
    • Search engines and rankings
    • Site metrics, analysis and refinement
  6. Web Marketing and Sales
    Content may include the following:

    • Web marketing, advertising and promotions
    • Web traffic measurement and analysis
    • Marketing strategy (including social media)
    • Market research and development
    • Web site usability
    • Customer profiling, surveying (including analytics)
    • Sales-force automation
  7. Fundamentals of E-Commerce
    Content may include the following:

    • Dynamic content management rules
    • Online merchandising
    • Customer profiling & CRM
    • Legacy system integration
    • Systems architecture
    • Content Management system
    • Security/privacy integration
    • Vendor selection
    • Database Management
    • Order and Credit processing, fulfillment

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