WOW Certified Web Consultant-Small Business (CWCSB)

Program Overview

Based on research of industry needs and competencies and skill sets identified as essential for Web technology workers, WOW has designed the following guidelines, learning objectives, and resources as a foundation for those pursuing knowledge, experience, and/or careers as Web Consultants. The guidelines, objectives, and resources are designed to make the learning experience comparable to one experienced in college-level courses by providing course descriptions and learning objectives. Practicing professionals may take the WOW Certified Web Consultant-Small Business.


The WOW Certified Web Consultant-Small Business (CWCSB) examination measures essential competencies for aspiring or practicing Web professionals. The examinee must demonstrate fundamental knowledge Internet Basics, Security Basics, HTML, CSS, Web Graphics, Web Project  Management, E-Commerce, UX and UI, Legal and Business Issues as defined by this test specification.The skills and knowledge measured by this examination are derived from an industry-wide and worldwide job task analysis which was validated through a survey of hundreds of small business consultants. The results of the survey were used in weighting the domains and ensuring that the weighting is representative of the relative importance of that content to the job requirements of a WOW Certified Web Consultant. The intent is to certify individuals in a body of knowledge that is identified and accepted as the baseline or foundation of any Web Consultant.

The exam contains 70 questions. Examinees have 60 minutes to complete the exam. The exam is currently only available in English (it is offered online).

NOTE: This examination blueprint for the WOW CWCSB examination includes the weighting, test objectives, and example content. Example topics and concepts are included to clarify the test topics and should not be construed as a comprehensive listing of all the content of this examination. We may ask examinees to provide a portfolio of their work documenting their accomplishments as Web Consultants.

The table below lists the domains measured by this examination and the extent to which they are represented in the examination.

Topics of the exam include:

Domain % Of Examination
Internet Basics 5%
Security Basics 3%
HTML 12%
CSS 12%
Web Graphics 5%
Web Project Management 13%
E-Commerce 35%
UX and UI 10%
Legal and Business Issues 5%
TOTAL 100%

Examination Description

The examinee selects, from four (4) or more response options, the option(s) that best complete(s) the statement or answer(s) the question. Distractors or wrong answers are response options that examinees with incomplete knowledge or skill would likely choose, but are generally plausible responses fitting into the content area. Test item formats used in this examination may include:

Multiple-choice: The examinee selects one option that best answers the question or completes a statement.

Multiple-response: The examinee selects more than one option that best answers the question or completes a statement.

Sample Directions: Read the statement or question and, from the response options, select only the option(s) that represent(s) the most correct or best answer(s).

Content may include the following. Below is a list of topics for each course objective.

Examination Domains and Topics

  1. Internet Basics
    Content may include the following:

    • eMail fundamentals
    • IP addressing (IPv4 and V6)
    • Browser layout engine differences
    • Search Engine Optimization
    • How to use search engines
    • Absolute vs. relative URL
    • Domain registration and DNS
    • Site hosting
    • File naming conventions (including case sensitive names)
    • Protocols (TCP/IP, FTP/ sFTP, http/ htps)
    • Sitemap
    • Code validaton
    • Captcha
  2. Security Basics
    Content may include the following:

    • Anti-malware
    • Firewalls
    • DOS and DDOS
    • SPAM
  3. HTML
    Content may include the following:

    • HTML elements and attributes (including comments and proper coding techniques)
    • Deprecated HTML elements and attributes
    • HTML coding fundamentals (paragraphs, headings, quotes, entities and related)
    • Differences between head and body tags
    • Links and anchors
    • Data tables
    • iFrames
    • Forms (including Get vs. Post) and data validation
    • Lists
    • Semantic markup
    • History of HTML
    • Presentation vs. content
    • Images
    • File Paths
    • Information architecture
  4. CSS
    Content may include the following:

    • CSS syntax
    • Selectors, properties, values
    • CSS transitions
    • CSS transforms
    • CSS animation
    • Pseudo-classes
    • Pseudo-behaviors
    • Media queries and breakpoints
    • Responsive design techniques
    • Box model
    • Colors, backgrounds, borders
    • Specificity
    • Cascade
    • CSS units
    • Fonts and font families
    • Positioning
    • Gradients
    • Flexbox and Grid
    • CSS variables and mixins
  5. Web Graphics
    Content may include the following:

    • Color theory
    • Image optimization
    • File formats
    • Resolution and file size
    • Whitespace
    • Corporate identity and logo use
    • Canvas vs. SVG
    • Proximity, alignment, repetition, contrast
  6. Web Project Management
    Content may include the following:

    • Project management, program management, portfolio management
    • Code commenting and documentation
    • Scope (and scope creep)
    • Time management
    • Cost management
    • Risk management
    • Communication management
    • Version control and change management (including Git)
    • Backups
    • Website planning
    • Site goals and target audience
    • Communicating expected outcomes (site maps, wireframes, style tiles, mood boards)
    • Releases (model, location, media)
    • Requirements
    • Local vs. remote vs. testing servers
  7. Fundamentals of E-Commerce
    Content may include the following:

    • Advertising and marketing
    • Conversion rate
    • Social media
    • Terminology (retention, ROI)
    • Customer service and CRM
    • Ethics
    • Budgeting and billing
    • SEO and SEM
    • Site metrics and analytics
    • Content management systems
    • Privacy
    • Security
    • Order processing and fulfillment
    • Database management
    • Credit card processing
  8. UX and UI
    Content may include the following:

    • User interviews
    • Customer journey map
    • Task analysis
    • Affinity map
    • Personas
    • User flows
    • Prototypes and wireframes
    • Usability
    • A/B testing
    • Smokescreen test
    • Patterns
    • Hick’s Law
    • Fitt’s Law
    • Mouse vs. keyboard vs. touch interactions
    • Visual hierarchy
    • Responsive vs. adaptive design
  9. Legal and Business Issues
    Content may include the following:

    • Basic elements of a contract
    • Copyright, fair use, trademarks
    • ROI
    • Social media
    • Creative commons
    • Intellectual property
    • Attribution and fair use

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