Certified Apprentice Webmaster (CAW-apprentice)

Certified Apprentice Webmaster (CAW-apprentice) Program Overview

Based on research of industry needs and competencies and skill sets identified as essential for Web technology workers, WOW has designed the following guidelines, learning objectives, and resources as a foundation for those pursuing knowledge, experience, and/or careers as Webmasters. The guidelines, objectives, and resources are designed to make the learning experience comparable to one experienced in college-level courses by providing course descriptions and learning objectives. After completing the CAW guidelines and resources, individuals may take the WebProfessionals.org CAW
Certification Exam.


The WebProfessionals.org Certified Apprentice Webmaster (CAW-apprentice) examination measures fundamental competencies for aspiring or practicing Webmasters. The examinee must demonstrate a basic knowledge of Internet concepts, HTML5, CS3, Web graphics, Web audio and video, Web site design, Web site management, Web project management, Web marketing, Web accessibility, and basic legal issues at the standard defined by this test specification. The skills and knowledge measured by this examination are derived from an industry-wide and worldwide job task analysis which was validated through a survey of hundreds of designers. The results of the survey were used in weighting the domains and ensuring that the weighting is representative of the relative importance of that content to the job requirements of a WOW Certified Apprentice Webmaster. The intent is to certify individuals in a body of knowledge that is identified and accepted as the baseline or foundation for any Webmaster.

The exam contains 70 questions. Examinees have 60 minutes to complete the exam. The exam is currently only available in English and available online.

NOTE: This examination blueprint for the WOW CAW-apprentice examination includes the weighting, test objectives, and example content. Example topics and concepts are included to clarify the test topics and should not be construed as a comprehensive listing of all the content of this examination.

The table below lists the domains measured by this examination and the extent to which they are represented in the examination.

Topics of the exam include:

Domain % Of Examination
Internet Basics 10%
Markup and Scripting including HTML, HTML5, CS3 40%
Web Graphics 10%
Web Audio and Video 5%
Web Site Design 10%
Web Site Management 7%
Legal Issues 3%
Web Accessibility 5%
Web Project Management 4%
Web Business Management 3%
Web Marketing 3%
TOTAL 100%

Examination Description

The examinee selects, from four (4) or more response options, the option(s) that best complete(s) the statement or answer(s) the question. Distractors or wrong answers are response options that examinees with incomplete knowledge or skill would likely choose, but are generally plausible responses fitting into the content area. Test item formats used in this examination are:

Multiple-choice: The examinee selects one option that best answers the question or completes a statement.

Multiple-response: The examinee selects more than one option that best answers the question or completes a statement.

Sample Directions: Read the statement or question and, from the response options, select only the option(s) that represent(s) the most correct or best answer(s).

Content may include the following. Below is a list of topics for each course objective followed by a list of recommended textbooks.

Examination Domains and Topics

  1. Internet Basics
    Content may include the following:

    • Important Internet committees
    • Basic workings of the Internet
    • Most common Web browsers
    • FTP and sFTP
    • Basic workings of e-mail
    • Real time and asynchronous communications
    • Web technologies, helper applications and plug-ins (including what they are used for and when their use is appropriate)
    • Anti-virus software
    • Internet searching
  2. Markup and CSS
    Content may include the following:

    • HTML its function as a markup language including HTML5, CS3
    • History of HTML, including at least the latest three versions (including HTMl5)
    • Basic concepts of HTML/HTML5 coding
    • HTMl5 tags
    • Tables
    • Forms
    • Lists
    • Hyperlinks and anchors
    • Styles and cascading style sheets
    • Definition of colors within HTML documents
    • HTML code to integrate graphics and multimedia into Web pages
    • Server-side includes (including the advantages and disadvantages of using them)
    • Basics of JavaScript
  3. Web Graphics
    Content may include the following:

    • Basic graphic issues
    • Issues related to background images
    • Basic color issues
    • Issues related to graphic file optimization
    • Use of digital cameras and scanners to acquire electronic images
    • Use of graphics software programs for creation and modification of Web graphics
    • Web design considerations regarding viewing Web pages via assistive devices
  4. Web Audio and Video
    Content may include the following:

    • Basics of Web audio and video
    • Basics of streaming audio and video
    • Current standards
  5. Web Site Management
    Content may include the following:

    • File structure/organization of a Web site (information architecture)
    • Proofing a Web site before publishing it
    • Ongoing content management
    • Basics of networking
    • Basic site security issues (including anti-virus software)
    • Basic issues regarding servers, hardware, and infrastructure
  6. Legal Issues
    Content may include the following:

    • Basic elements of a contract
    • Issues regarding copyright, fair use, and trademarks
    • Issues regarding linking to external sites
    • Issues related to domain registration
  7. Project Management
    Content may include the following:

    • Basics of project management
    • Key features of project management software
    • Basic projects management concepts of sponsorship, alignment, stakeholders, resources, and ROI
  8. Web Marketing
    Content may include the following:

    • Strategies for creating an effective Web presence
    • Concepts important to selling on the Web
    • Use of meta tags in Web marketing
  9. Web Business Management
    Content may include the following:

    • Basics of e-commerce
    • Strategies for developing an e-commerce site
    • Basic concepts regarding contractors, employees, and partners
  10. Web Accessibility
    Content may include the following:

    • The W3C’s Web Accessibility Initiative
    • Planning and coding for accessibility

Powered by WishList Member - Membership Software