WOW Certified E-Commerce Manager (CECM)

Program Overview

Based on research of industry needs and competencies and skill sets identified as essential for Web technology workers, WOW has designed the following guidelines, learning objectives, and resources as a foundation for those pursuing knowledge, experience, and/or careers as E-Commerce Professional and or Webmasters. The guidelines, objectives, and resources are designed to make the learning experience comparable to one experienced in college-level courses by providing course descriptions and learning objectives. After completing the CECM guidelines and resources, individuals may take the WOW Certified E-Commerce Manager.


WOW Certified E-Commerce Manager (CECM) examination measures essential competencies for aspiring or practicing Web professionals. The WOW Certified E-Commerce Manager (CECM) examination measures essential competencies for aspiring or practicing Webmasters. The examinee must demonstrate knowledge of Internet basics Internet Basics, Web Business Strategies, Client & Project Management, Web Marketing and Sales and Fundamentals of E-Commerce at the standard defined by this test specification. The skills and knowledge measured by this examination are derived from an industry-wide and worldwide job task analysis which was validated through a survey of hundreds of designers. The results of the survey were used in weighting the domains and ensuring that the weighting is representative of the relative importance of that content to the job requirements of a WOW Certified Web Consultant. The intent is to certify individuals in a body of knowledge that is identified and accepted as the baseline or foundation of any Web Consultant.

The exam contains 70 questions. Examinees have 60 minutes to complete the exam. The exam is currently only available in English and available at testing centers throughout the U.S.

NOTE: This examination blueprint for the WOW CWDVA examination includes the weighting, test objectives, and example content. Example topics and concepts are included to clarify the test topics and should not be construed as a comprehensive listing of all the content of this examination.

The table below lists the domains measured by this examination and the extent to which they are represented in the examination.

Topics of the exam include:

Domain % Of Examination
Internet Basics 10%
Web Business Strategies 10%
Client and Project Management 10%
Web Marketing and Sales 30%
Fundamentals of E-commerce 40%
TOTAL 100%

Examination Description

The examinee selects, from four (4) or more response options, the option(s) that best complete(s) the statement or answer(s) the question. Distracters or wrong answers are response options that examinees with incomplete knowledge or skill would likely choose, but are generally plausible responses fitting into the content area. Test item formats used in this examination are:

Multiple-choice: The examinee selects one option that best answers the question or completes a statement.

Multiple-response: The examinee selects more than one option that best answers the question or completes a statement.

Sample Directions: Read the statement or question and, from the response options, select only the option(s) that represent(s) the most correct or best answer(s).

Content may include the following. Below is a list of topics for each course objective followed by a list of recommended textbooks.

Examination Domains and Topics

  1. Internet Basics and Business Strategies
    Content may include the following:

    • Browsers, Search engine and directory issues
    • Internet History and foundations
    • FTP, email, newsgroups, WWW
    • Web business concepts
    • Budgeting/ROI
    • Outsourcing
    • Legal Issues
    • Intranets/Extranets
  2. Web Marketing and Sales
    Content may include the following:

    • Online and offline ad placement and tracking
    • Search engines and rankings
    • Site metrics, analysis and refinement
    • Web marketing, advertising and promotions
    • Web traffic measurement and analysis
    • Marketing strategy
    • Market research and development
    • Web site usability
    • Customer profiling, surveying
    • Sales-force automation
  3. Fundamentals of E-Commerce
    Content may include the following:

    • Dynamic content management rules
    • Online merchandising
    • Customer profiling & CRM
    • Legacy system integration
    • Systems architecture
    • Content Management system
    • Security/privacy integration
    • Vendor selection
    • Database Management
    • Order and Credit processing, fulfillment
    • Customer support and retention systems
    • Meta data, search optimization
  4. Client and Project Management
    Content may include the following:

    • Requirements definition
    • Goal and milestone management
    • Scope management
    • Client expectations and communications

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