What are Design Trends?

Web design may be maturing, but it’s still subject to fads, fashions and whims. Some web designers are obsessed with the latest website design trends. Passion is one of the driving factor for our designing process, and it assures that we are developing a high-quality website with the incorporation of the required technologies. We all want our clients to get greatest and latest when it comes to their sites. Yet, we are somewhat crazy when we think of this year’s trends in design and development so early in the year.

Popular Design Trends in 2018

Article 11 Web Design Trends to Watch in 2018 has few following examples of Design Trends 2018 in digital marketing. Some of these are new; others the same as last year (such as number 1).

1. Making Mobile a Priority

Accelerated Mobile Pages (AMP) are also becoming more important. It’s an open-source coding standard for publishers that allows them to load their sites quickly on mobile.

2. Irregular Grid Layouts

Grid layouts provide an easy way for designers to tie all of the elements of their web pages together, giving each page a theme and making it easier to navigate. This design theory has been around forever, but there’s been a shift in the way they’re being used.

3. Bold Fonts & Bright Colors

To complement these modern design styles, you’ll need type font that stands out. Bold font styles help users focus on your content, while the white space makes it easier to read and skim through.

4. Increase in Micro-Interactions

Facebook and other social media networks have made micro-interactions extremely popular.

5. More Advanced Scroll Triggered Animations

Scrolled animation triggers encourage users to keep scrolling down your website pages with specifically triggered interactive elements that increase engagement.

6. Top Sticky Elements vs. Bottom Sticky Elements

Users read from left to right, but the fact that your users are getting used to clicking at the bottom of their smartphones or mobile apps to navigate. Since mobile app design is so important to modern web design, website developers are beginning to make sticky menu items scroll from the bottom of the site, as opposed to the top of the site’s pages.

7. Responsive Design

Responsive design is when your website is designed in a way that it resizes to look appealing across multiple screen sizes: mobile, tablets, TV, wearables or desktops which is more like a principle than a trend.

8. Machine Learning and Artificial Intelligence

They may still sound like terms from a sci-fi film, but artificial intelligence (AI) and machine learning have hit the mainstream.

9. Scalable Vector Graphics (SVGs)

This graphic format overtake more traditional file formats such as PNG, GIF and JPG. SVGs are vector images, not pixels, which gives them many advantages. They are incredibly scalable (while maintaining their quality), meaning they won’t affect page speed when animated because they don’t’ require any HTTP requests.

10. Progressive Web Apps

Apps make up a large portion of mobile media time, and web designers are started taking notice and blending the best of web and app behaviors. A trend in upgrading websites to add elements such as animated page transitions, push notifications and splash screens.

11. Internet of Things Connectivity

Connecting web services to the Internet of Things has been a huge trend in 2017, and it will continue on this path in 2018. IoT devices can include objects as simple as a refrigerator to as complicated as a tidal turbine. These “things” use sensor arrays and server-side processing to receive and act on their environments.

More interesting reads….

• John Moore mentioned 19 web design trends for 2018 which our readers may find helpful.
• Anne Carton identifies trends likely coming in website design in 2018 – 10 Professional Website Design Trends For 2018
• 12 huge web design trends for 2018 where some experts predict the biggest web design trends for the coming year.
• 10 no-nonsense web design trends for 2018
• 10 inspirational graphic design trends for 2018

In short 2018 promises to be a very interesting year for Web Design, Graphics Design and Mobile Design. As a Web Professional you have to identify which trends best fit your clients. The design scene is about to get a lot more interesting as Web Professionals continue to focus more on originality and the individuality of brands and their audiences. With so many old and new styles on the table, it will be a time of taking risks and breaking patterns.

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