Greetings WOW members and Web professionals everywhere. Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute.
Today?’s podcast is a continuation of the coverage from Adobe MAX that took place this week in San Francisco, CA.
Today?’s video reflects a minute of high impact visual graphics of the events keynote and a few minutes with Kevin Lynch, CTO at Adobe Systems Inc. The theme of the presentation is the changing world of the software industry. Kevin refers to the main trends as “tectonic shifts” in three key areas:
* Client and Cloud Computing
* Social Computing
* Devices and Desktop Computing
Check out the four minute interview on today’s WOW Technology Minute website.
Today?’s WOW Technology Minute is brought to you by Web Directions North taking place in Denver Colorado February 2-5, 2009 Web Directions North is one of the world’s leading conferences for web professionals, bringing together the leading experts from around the nation and around the world to educate, entertain and inspire our attendees.
WOW will be participating in a session entitled Educating the Next Generation of Web Professionals For more information about the conference visit the Web Directions North website.
Transcript of Adobe MAX keynote Kevin Lynch
KEVIN LYNCH: It?’s great to be here with all of you again. It?’s terrific.
AUDIENCE MEMBER: We love you!
KEVIN: The magic is all of you, it?’s not just me.
[Audience laughter]
KEVIN: We?’re going to be talking about a lot today. There?’s obviously a lot of change happening in the world. There?’s also a lot of change happening in the software industry. We?’re going to cover a lot this morning. At the end we?’ll have a link that you can go to and see a summary of everything we?’ve talked about here so if you want to learn more or go to sessions, it?’ll be a great index for you.
So this morning I?’m going to be talking about the main trends that are really transforming software, probably relate to all of us, relate to Adobe software and the community all around us. Those three trends are really techtonic shifts. The first is client and cloud computing, where we really have a shift of how people are developing software from being purely on the client, or even just purely on the cloud, to really a blend of both client and cloud computing working together.
The second trend that?’s happening right now is one that?’s more of a social trend, social computing. It?’s about how we?’re all more profoundly connected to each other via the Internet and how that really changes how we experience software. Software is no longer a solo experience, it?’s really one where your friends are involved. There?’s definitely humanity around you that?’s using the software. So how does that change what you do?
Then the third trend that we?’re going to talk about this morning is devices and desktop computing and how there?’s a real major shift to a multi-screen world where we?’re using not just one big screen to access content, there?’s a variety of different screens that need to work together to help people succeed at accessing content over the Internet.
So these are all major trends. Each one of them is really significant, but they?’re all happening at the same time. So it?’s a very interesting time for us all to be in this industry, building these applications, designing this content and really rolling with all of these changes that are happening around us here.
So let?’s start with client and cloud. With the cloud we really see an amazing opportunity to combine client computing and cloud computing and really balance the two together. So to do it we were taking very much a balanced approach with each. Our belief is the future of computing is really combining processing on a local clietn and taking advantage of a bunch of different services across the cloud. To give a little overview of what we?’re doing in this space, first I?’m going to give an overview of the client side, then we?’ll talk aobut the cloud side.
So on the client, of course we?’ve been doing some really great innovation with Flash Player 10. It?’s already been released. It?’s being adopted broadly and it?’s reaching, already with Flash Player, pretty much all the computers on the Web today. The situation we?’re in is pretty amazing because we can actually update that software now in less than a year, in about nine months, we can actually upgrade the capabilites on the Web and induce new capabilities for everyone who are using these applications interacting with content. What this means for you is that we can innovate at a much faster rate. We can deploy new technologies, like Pixel Bender or new 3D effects or a faster scripting engine. We can get that out to everyone on the Web in a consistent way. And you can start taking advantage of it very quickly.
So with Flash Player 10 we introduced a few different areas. These are driven, acutally, by communication between the Flash Player team and all of you, really driving forward where Flash should go. We saw some people doing 3D graphics libraries, we thought, how can we make those go faster? We saw people using text more inside their applications. How do we make that be higher quality? So we?’ve really driven the functionality of Flash Player 10 based on working with all of you and the edges you?’re pushing on and what you?’re actually creating with Flash.