Aloha and Welcome to Today’s WOW Technology Minute
If you’re developing a technology strategy for your company or for clients, here’s three basics to keep in mind:
#1 Research – In Eric Gurr’s article on “Creating A Small Business Technology Plan”, he points out, that the business process needs to be understood. No dougt about that.
In particular, you need to identify which business processes are affected by technology.
#2 Target – Target specific areas of your business that could benefit the most from technology spending. Identify the low hanging fruit and start picking.
#3 Establish goals – set clearly defined, actionable items to help you or your client achieve those goals. Ask yourself, would better marketing bring in more sales? Or, could technology be more effective at reducing costs through something like better support online.
Outline your company or client’s short and long-term goals. Focus on the single thing that can help the most at this particular time and keep your technology plan alive by scheduling quarterly updates to the plan itself.
From Aloha Workshops on the Big Island of Hawaii, this is Brent Norris for The World Organization of Webmasters and The WOW Technology Minute.
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