Search Engine Optimization continues to become less relevant. It’s simply becoming easier to find and judge a website’s content through third party reviews and trusted sources.? More than that, it’s becoming possible to judge or thin-slice? a website without visiting it.? Check out snap.com’s snapshot feature.
Optimization techniques used to steer? a visitor to a crappy site? are becoming more transparent, less valuable and much less relevant along with current pay per click and page rank features in major search engines.
Search engine marketing will remain strong but many of the specific optimization techniques currently being used will need to be dropped. So what to do… It’s more important than ever to ask how web 2.0 fits into? your marketing? plan.? We’ve listed a few things to consider? in this post’s resources at wowtechminute.com.
From Aloha Workshops on the Big Island of Hawai`i, where we are currently under wind, surf and fire warnings, this is Brent Norris for the World Organization of Webmasters and the Wow Technology Minute.
Additional Resources
Areas to consider in Search Engine Marketing Now
- Social networks – invite real humans to your website.
- RSS? syndication – get your feed out.
- Sitemaps – Use the sitemap protocol.
- Video – hot right now. Use to get message out / get indexed now.
- Tagging – specify your keywords in the right environments.
- Wikis – build community to get your message out. Not wikipedia!
- Landing pages – convert more visits to sales with branding.
- Direct mail, stickers? and free t-shirts – get in touch.
SEM Shops, Market Valuation, and “Strategy”
http://feeds.feedburner.com/~r/Traffickdotcom/~3/81436087/sem-shops-market-valuation-and.asp
PageRank is dead and NOFOLLOW will NOT Save it! – Carsten Cumbrowski
http://www.searchenginejournal.com/?p=4164
Important!
Many of the links below point to old resources. Note the dates, read carefully!
PageRank is Dead
http://jeremy.zawodny.com/blog/archives/000751.html
Google Page Rank – Forum discussion
http://forums.seochat.com/google-page-rank-47/
Toolbar Pagerank is Dead, Google’s Page rank update no more or not yet?
http://www.searchenginegenie.com/seo-blog/2004/09/toolbar-pagerank-is-dead-googles-page.html
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