May 2007

The conference notes below were delivered as part of a semi-planned presentation.? Please feel free to ask / edit to make? improvements…? 

Outline
Things are moving fast…
>> More web workers building more things
>> Hardware innovation is accelerating? 
>> Un-Conference model could be most useful
>> Companies forming around lame? ideas are like small bubble bursts
>> Companies with high user adoption rates are surviving Darwinisms

Opportunities are huge (spending is here)
>> see links below

Everyone makes Web 2.0 fit their own world
>> Developers make web 2.0 about code, standards
>> Designers make web 2.0 about smooth surfaces, rounded corners, ease of use etc.
>> Consumers? drive better applications and stay where they are treated well.
SEO is quickly becoming much less relevant
>> Google Webmaster Tools (crawls, sitem)
>> Write for your specific target audience – code for machines

Sustainable Web Design (improve on green thinking with monetization and affordability)

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>>>>>>>>>>>>>>? ? ? ?  What is Web 2.0?? ? ? ?  < <<<<<<<<<<<<<<<
From O’Reilly
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

From Wikipedia
http://en.wikipedia.org/wiki/Web_2.0

From YouTube
Web 2.0 … The Machine is Using Us
http://www.youtube.com/watch?v=6gmP4nk0EOE

Much more on YouTube
Web 2.0
http://www.youtube.com/watch?v=nsa5ZTRJQ5w
>>>>>>>>>>>>>>? ? ? ?  Conference 2.0? ? ? ?  < <<<<<<<<<<<<<<<
The Unconference Concept

Why “unconferences” are fun conferences
http://money.cnn.com/2006/06/05/technology/business2_unconference0606/

BarCamp
http://barcamp.org/

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>>>>>>>>>>>>>>? ? ? ?  Opportunity 2.0? ? ? ?  < <<<<<<<<<<<<<<<

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From Calacanis.com
The real story of Web 2.0: Advertising 2.0
http://www.calacanis.com/2006/11/15/the-real-story-of-web-2-0-advertising-2-0/

From Om Malik – gigom.com
http://gigaom.com/2006/05/13/the-myth-reality-future-of-web-20/

From Fractals of Change blog
Web 2.0 ?€“ Greater Initial Investments Required
http://blog.tomevslin.com/2007/01/web_20_greater_.html

The Long Tail – A public diary on themes around a book
http://www.longtail.com/

Web 2.0 applications adopted by more than 2.8 million U.S. small and mid-sized businesses
From AMI-Partners
http://www.tekrati.com/research/News.asp?id=8589

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>>>>>>>>>>>>>>? ? ? ?  Syndication 2.0? ? ? ?  < <<<<<<<<<<<<<<<
FeedBurner
http://feedburner.com

Feed Readers
http://newsgator.com
http://google.com/reader
http://itunes.com

Feed Writer for Marketers / Managers
http://feedforall.com
>>>>>>>>>>>>>>? ? ? ?  Standards 2.0? ? ? ?  < <<<<<<<<<<<<<<<

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XHTML 1.0 – W3C Recommendation
http://www.w3.org/TR/xhtml1/

Validator – validator.w3.org

CSS 2.0 – W3C Recommendation
www.w3.org/TR/REC-CSS2/

Web Standards Group
http://webstandards.org

http://webstandardsgroup.org/standards/
(also see extensions for Dreamweaver)

World Organization of Webmasters
http://webprofessionals.org – for education, certification and community

Standards and CSS in IE
http://blogs.msdn.com/ie/archive/2005/07/29/445242.aspx

XHTML Explained
http://www.yourhtmlsource.com/accessibility/xhtmlexplained.html
>>>>>>>>>>>>>>? ? ? ?  Developer 2.0? ? ? ?  < <<<<<<<<<<<<<<<
Adobe
http://labs.adobe.com -
Apollo?  – Platform, browser and desktop independence
Flex (portions open sourced recently)

Microsoft – WPFe and Silverlight
http://www.microsoft.com/silverlight/

POSH – Plain ol’ Semantic HTML (link to video)
http://microformats.org/wiki/posh
http://webprominute.org/257/what-is-posh-interview-with-tantek-celik-from-technorati-at-web-2now-conference/

Microformats make HTML go POSH
http://www.standardzilla.com/2007/04/26/microformats-make-html-go-posh/

Microformats
hCard ()
hCalendar (try upcoming.org)
http://microformats.org/code

Yahoo! Support of Microformats
http://ylocalblog.com/blog/2006/06/21/we-now-support-microformats/

ProgrammableWeb.com
http://www.programmableweb.com/mashups
(also see developer dashboard)
>>>>>>? ? ? ?  More mashups that matter
zilliow.com – expedia founders
google – http://maps.google.com/help/maps/userguide/index.html

YahooPipes – feed mashups
http://pipes.yahoo.com/pipes/

Google AJAX Feed API
http://code.google.com/apis/ajaxfeeds/

Atom Standard
http://en.wikipedia.org/wiki/Atom_(standard)

Atom API Documentation for Blogger
http://code.blogger.com/archives/atom-docs.html

TypePad Atom API
http://www.sixapart.com/pronet/docs/typepad_atom_api

Widgets, Gadgets, Plugins,
Google – http://www.google.com/apis/gadgets/index.html
Yahoo! – http://developer.yahoo.com/yui/
Microsoft Gadgets – http://microsoftgadgets.com/Build/
>>>>>>>>>>>>>>? ? ? ?  Designer 2.0? ? ? ?  < <<<<<<<<<<<<<<<
Community Resources
http://9rules.com
http://alistapart.com

How to design a web 2.0 logo
http://designphase.net/web_logo2

Web Design Book – How to fake ?€¦ a Web 2.0 logo
How to fake ?€¦ a Web 2.0 logo
http://web-design-book.com/2007/01/23/how-to-fake-a-web-20-logo/

Web 2.0 logo redux
http://flickr.com/photos/stabilo-boss/93136022/
>>>>>>>>>>>>>>? ? ? ?  Management 2.0? ? ? ?  < <<<<<<<<<<<<<<<
LinkedIn
http://linkedin.com – Business contacts
MyBlogLog
http://mybloglog.com – Biz and Fun!

22 Software Companies You Could Learn From
http://webprominute.org/227/adobe-announcement-tuesday-and-22-software-companies-you-could-learn-from/

Questions to ask Team
? Do we have a RSS feed?
? What?€™s the feed address? How does it look? Is it burned at feedburner?
? Where do I subscribe and is subscribing drop-dead easy? Can I subscribe via email and how does it look in IE7 and FireFox?
? How many subscribers do we have? Where can I see our subscriber list?
? Do we have a podcast or is our rss feed iTunes ready?
? Do we have an internal and external blog?
? Is our site accessible and is it standards based specifically using xhtml and css?
? How does our site look on various models of cell phone? Do we own the .mobi extension of our domain name?
? Do we have any marketing videos? Are they tagged properly with keywords our visitors are using to research our products and services? Are we on YouTube?
? The list and more resources are at wowtechminute.com.

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>>>>>>>>>>>>>>? ? ? ?  Venture Capital 2.0? ? ? ?  < <<<<<<<<<<<<<<<
ycombinator – Venture Capitol 2.0 / Mashup
http://www.ycombinator.com/

TechCrunch
http://techcrunch.com
>>>>>>>>>>>>>>? ? ? ?  Collaboration 2.0? ? ? ?  < <<<<<<<<<<<<<<<
Use tools, IM, Wikis
BaseCamp – http://www.basecamphq.com
ConceptShare – http://www.ConceptShare.com
>>>>>>>>>>>>>>? ? ? ?  Virtual Worlds 2.0? ? ? ?  < <<<<<<<<<<<<<<<
http://secondlife.com
http://kaneva.com
http://activeworlds.com
http://www.virtualworldsreview.com/
>>>>>>>>>>>>>>? ? ? ?  Hardware 2.0? ? ? ?  < <<<<<<<<<<<<<<<
Hardware advancing rapidly
http://engadget.com
>>>>>>>>>>>>>>? ? ? ?  Ethics and Transparency? ? ? ?  < <<<<<<<<<<<<<<<

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Domain Buys
SEO
Aliases

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>>>>>>>>>>>>>>? ? ? ?  Publishing 2.0? ? ? ?  < <<<<<<<<<<<<<<<

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Moveable Type
Blogger owned by Google
Typepad
WordPress

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>>>>>>>>>>>>>>? ? ? ?  Reviews 2.0? ? ? ?  < <<<<<<<<<<<<<<<
http://Judysbook.com
>>>>>>>>>>>>>>? ? ? ?  Favorites / Bookmarks 2.0? ? ? ?  < <<<<<<<<<<<<<<<
http://del.ico.us
http://reddit.com
http://myyahoo.com
>>>>>>>>>>>>>>? ? ? ?  News 2.0? ? ? ?  < <<<<<<<<<<<<<<<
http://digg.com (wisdom of crowds)
>>>>>>>>>>>>>>? ? ? ?  Desktop 2.0 (web tops)? ? ? ?  < <<<<<<<<<<<<<<<
http://netvibes.com
>>>>>>>>>>>>>>? ? ? ?  Search 2.0? ? ? ?  < <<<<<<<<<<<<<<<
Yes, Google

Maybe No for Chacha?

Technorati (real time)
http://technorati.com

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>>>>> Video 2.0
http://rever.com
http://metacafe.com
http://youtube.com
http://videohybrid.com (bubble busted)
>>>>> Opinion 2.0

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Professor Bebo White is breakin’ Web 2.0 down? for the folks on the? day before the conference at this special training session.

David Leip from IBM.com is up next and then I’ll do my best to follow these pros. Here’s a quick clip from a few minutes ago.

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