WOW Certified Professional Webmaster (CPW)

Program Overview

Based on research of industry needs and competencies and skill sets identified as essential for Web technology workers, WOW has designed the following guidelines, learning objectives, and resources as a foundation for those pursuing knowledge, experience, and/or careers as Webmasters. The guidelines, objectives, and resources are designed to make the learning experience comparable to one experienced in college-level courses by providing course descriptions and learning objectives. After completing the CPW guidelines and resources, individuals may take the WOW Certified Professional Webmaster Certification Exam.


The WOW Certified Professional Webmaster (CPW) examination measures essential competencies for aspiring or practicing Webmasters. The examinee must demonstrate knowledge of Site Admin & Maintenance, Networking Basics, Hardware and infrastructure, Web Business Management, Security at the standard defined by this test specification. The skills and knowledge measured by this examination are derived from an industry-wide and worldwide job task analysis which was validated through a survey of hundreds of designers, developers, and webmasters. The results of the survey were used in weighting the domains and ensuring that the weighting is representative of the relative importance of that content to the job requirements of a WOW Certified Web Administrator Associate. The intent is to certify individuals in a body of knowledge that is identified and accepted as the baseline or foundation of any Web Designer.

The exam contains 70 questions. Examinees have 1 hour to complete the exam. The exam is currently only available in English and available online.

NOTE: This examination blueprint for the WOW CPW examination includes the weighting, test objectives, and example content. Example topics and concepts are included to clarify the test topics and should not be construed as a comprehensive listing of all the content of this examination.

The table below lists the domains measured by this examination and the extent to which they are represented in the examination.

Topics of the exam include:

Domain % Of Examination
Internet Basics 2%
HTML and CSS 14%
Project Management and Tools 10%
Web Site Design 8%
Web Graphics 7%
Web Multimedia 7%
Web Site Management 5%
Web Programming 5%
Dynamic Web Site Technologies 5%
Databases 5%
Networking 5%
Web Server and Security 7%
Web Business Management 5%
Web Marketing 5%
E-Commerce 5%
Web Accessibility 3%
Internationalization and Localization 2%
TOTAL 100%

Examination Description

The examinee selects, from four (4) or more response options, the option(s) that best complete(s) the statement or answer(s) the question. Distractors or wrong answers are response options that examinees with incomplete knowledge or skill would likely choose, but are generally plausible responses fitting into the content area. Test item formats used in this examination are:

Multiple-choice: The examinee selects one option that best answers the question or completes a statement.

Multiple-response: The examinee selects more than one option that best answers the question or completes a statement.

Sample Directions: Read the statement or question and, from the response options, select only the option(s) that represent(s) the most correct or best answer(s).

Essay: There is increasing interest in designing and developing performance-based assessments as alternatives to the conventional multiple-choice tests. These performance assessments require demonstrations of what the person “KNOWS and can DO.” These performance tasks provide information on the person’s learning and thinking processes, particularly y analysis, synthesis, problem solving, and troubleshooting; types of performance errors encountered; and overall performance quality and competence.

Content may include the following. Below is a list of topics for each course objective followed by a list of recommended textbooks.

Examination Domains and Topics

  1. Internet Basics
    Content may include the following:

    • Important Internet committees
    • Basic workings of the Internet
    • Most common Web browsers
    • FTP
    • Basic workings of e-mail
    • Real time and asynchronous communications
    • Web technologies, helper applications and plug-ins (including what they are used for and when their use is appropriate)
    • Anti-virus software
    • Internet searching
  2. Markup and CSS
    Content may include the following:

    • HTML 4.0, XHTML, HTML 5
    • Document Type Definitions (DTDs)
    • CSS 2.0, CSS-3
    • XML
  3. Project Management and Tools
    Content may include the following:

    • Web project management
    • General tools knowledge
  4. Web Site Design
    Content may include the following:

    • Web site planning and design
    • Critical elements of information design
    • Critical elements of site/structure/navigation design
    • Critical elements of page design
    • Browser issues, connection issues, and platform issues
    • Corporate identity and corporate design
  5. Web Graphics
    Content may include the following:

    • Layout
    • Navigation
    • Images
    • Icons
    • Tools
    • Formats
    • Color
    • Imaging
  6. Web Multimedia
    Content may include the following:

    • Basics of Web audio and video
    • Basics of streaming audio and video
    • Current multimedia standards
  7. Web Programming
    Content may include the following:

    • JavaScript
    • JSP
    • ASP.Net
    • PHP
  8. Dynamic Website Technology
    Content may include the following:

    • Application object
    • Session object
    • Cookies
    • JavaScript
    • Document Object Model (DOM)
  9. Web Database Technology
    Content may include the following:

    • Option Explicit
    • Schema
    • Legacy Systems
    • Relational database model
    • XML
  10. Servers, Networking and Administration
    Content may include the following:

    • Unix
    • Windows Server
    • FTP
    • DNS
    • HTTP
    • TCP/IP
  11. Web Security
    Content may include the following:

    • PGP
    • Public Key Encryption (PKE)
    • SSL
  12. Web Business Management
    Content may include the following:

    • Legal and Copyright Issues
    • Project Management
  13. Web Marketing
    Content may include the following:

    • Effective Web presence
    • Website goals
    • Web audience definition
    • Selling on the Web
    • Simple business models for selling on the Web
    • Strategic Internet communications plan
    • Advertising strategies for Web marketing
  14. E-Commerce
    Content may include the following:

    • Fundamentals of e-commerce
    • Strategies for developing an e-commerce site
  15. Web Accessibility
    Content may include the following:

    • The W3C’s Web Accessibility Initiative
    • Planning and coding for accessibility
  16. Internationalization and Localization
    Content may include the following:

    • International design
    • Localization strategies

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