Napster is to RIAA What YouTube is to Television Broadcasters

There’s been a lot of talk about YouTube.com. Let me try and summarize.

First, television broadcasters like CBS are partnering with YouTube because they recently figured out that online advertising attracts viewers of their tv shows. By partnering, they agree not to sue YouTube for copyright infringement.? YouTube’s members are constantly? uploading? copyrighted information.? The broadcasters? are also building their own video sharing websites to compete with YouTube directly.? Once built, they could sue YouTube and break off the partnership.

Basically the broadcasters are trying to? rethink the failure of the recording industry to control their music online.

Even if the broadcasters build better information mousetraps, their copyrighted material is no match for the user generated content on YouTube.com.

This time it’s not music but it’s still information and the information wants to be free.

From Aloha Workshops on the Big Island of Hawaii, this is Brent Norris for the World Organization of Webmasters and the WOW Technology Minute.

Additional Resources

Networks Want Their Own YouTube
http://www.webpronews.com/topnews/topnews/wpn-60-20061211NetworksWantTheirOwnYouTube.html

Google’s copyright fix (Editor’s note: This article incorrectly mentions that the networks might create their own YouTube channels. While this may be correct, they probably won’t stop there if they can cull some of the YouTube members to their own sites.)
http://money.cnn.com/rssclick/2006/12/08/magazines/business2/youtube_piracy.biz2/index.htm?section=money_topstories

YouTube Adds a Layer of Filtering to Be a Little Nicer
http://www.nytimes.com/2006/12/11/technology/11youtube.html?ex=1323493200&en=abf15a39f433d3ad&ei=5090&partner=rssuserland&emc=rss

Media Companies Mulling YouTube Rival
http://www.betanews.com/article/Media_Companies_Mulling_YouTube_Rival/1165864024

NewTeeVee: More than Web vs. Networks
http://feeds.feedburner.com/~r/OmMalik/~3/59849647/

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