Greeting WOW members and Web Professionals everywhere!
I’m back on the phone with John Allsop, Web Developer and Conference Promoter. As a practicing Web developer and conference promoter of a very popular Web conference series that takes place in various places around the globe, John has a solid understanding of the Web profession. In this interview, John provides a unique perspective on the future outlook for the Web professional in the months ahead.
Check out today’s three minute podcast on the Web Professional Minute website.
Today’s minute is sponsored by the Webmaster Survival Guide. When you need professional resources, be sure to check out WebmasterSurvivalGuide.com. There is something there for all skill levels and disciplines and be sure to ask about advertising opportunities with this PR6 website from the World Organization of Webmasters.
Transcript:
Bill Cullifer, Web Pro Minute: Greetings WOW members and web professionals everywhere. I am back on the phone with John Allsop, Web developer and conference promoter from Australia. John has a solid understanding of the web profession and as a practicing web developer and conference promoter of a very popular web conference series that takes place in various places around the globe, John provides a unique perspective on the outlook for the web professional in the months ahead. John, can you provide the web professional subscribers of this podcast with a summary of what you are seeing and hearing?
John Allsop: From the practical point, [Inaudible] I guess I can only speak from my experience in terms of you know [Inaudible] and also in terms of my experience [Inaudible]. So, I am very fortunate in my position running the company so I can speak [Inaudible] movers and shakers [Inaudible] he is one of the [Inaudible] happened in the last 12 months or so. There has been a [Inaudible] of unbelievable panic [Inaudible] conversations. So people [Inaudible] larger organizations [Inaudible] the base response may be two to three months ago [Inaudible] what was clear [Inaudible] we were not going to spend any money and I think for the last couple of months at least that was very much the nature of the conversations [Inaudible] background conversations I was having with [Inaudible]. [Inaudible] may be two or three weeks [Inaudible] has recognized that the world has changed, that instead of [Inaudible] functions we might have [Inaudible] but you know we have to [Inaudible] and as a consequence [Inaudible] will be much more careful with them. I don’t think there is panic driven [Inaudible] and see what happens [Inaudible] which will definitely out [Inaudible] as I say two to three months ago. So, I think within a few months [Inaudible] you know [Inaudible] and as a web professional I think the Inaudible] is really should [Inaudible] continue to develop your skills, continue to look at the opportunities that will start emerging in place six to nine months around in the [Inaudible] platform and around you know these new technological developments that I just [Inaudible] which are actually a way [Inaudible] browser, but [Inaudible] more browsers [Inaudible] coming in a few months and couple of years [Inaudible].
So, I guess I am [Inaudible] optimistic now around the state of what’s happening than I was a couple months ago. I certainly don’t think people are going to have the kind of boom time [Inaudible] they might have had you know the parties[Phonetic], you know the [Inaudible] often useless web sites that seem to be getting extremely easy money[Phonetic] and [Inaudible] and I think that it’s quite [Inaudible] that the [Inaudible] a lot of [Inaudible] a lot of [Inaudible] people will be really looking hard at their investments and their expenditure [Inaudible] but [Inaudible] something that they are hearing from some of the bigger companies who have a lot of [Inaudible] the fear is that while [Inaudible] companies you know across the [Inaudible] television as well as the web will diminish, it might be that the web spending in and of itself might even increase as people look to more and more return on investment for their advertising and let’s face it [Inaudible] or any other measures you won’t [Inaudible] but you can get a lot better return on investment… on your investment in the web with a lot lower outlay than you can for a lot more traditional media.
This is a [Inaudible] for [Inaudible] web industry, you know around technological innovation, around the grand use of the way [Inaudible] location [Inaudible] what seems to be the potential for advertising revenue to increasingly focus on the web in [Inaudible] traditional media, but I certainly wouldn’t be looking for a very quick return to the boom times of the late ’90s or maybe the last couple of years with the Web 2.0.