Greetings WOW Members and Web Professionals Everywhere! Bill Cullifer here with the WOW organization and the WOW Technology Minute.
I?’m in Milan, Italy this week participating in Adobe Max. WOW’s participating in the event this week to announce the Web Pro Challenge to the European Web professional community and those attending the event from around the globe.
Our setup in Max Milan is similar to the tabletop arrangement within the Community Lounge that we had at the Adobe MAX San Francisco event last month. I?’ve made numerous contacts within the community here including a number of incredibly passionate Adobe User Group Managers that have expressed interest in supporting the challenge.
Over the course of the next few days, I?’ll cover this event from the perspective of summarizing what?’s going on with Adobe including interviews from those serving the Adobe user community. For today?’s podcast, I sat in on and recorded the opening keynote remarks by Adobe?’s Michelle Turner, VP Flash Platform.
Check it out on today’s WOW Technology Minute website.
Today’s WOW Technology Minute is brought to you by Web Directions North taking place in Denver Colorado February 2-5, 2009 Web Directions North is one of the world’s leading conferences for web professionals, bringing together the leading experts from around the nation and around the world to educate, entertain and inspire our attendees.
WOW will be participating in a session entitled Educating the Next Generation of Web Professionals For more information about the conference visit the Web Directions North website.
Transcript of Adobe Max 2008 Milan, IT
Length – 5:45
BILL CULLIFER: Greetings WOW members and Web Professionals everywhere. Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute. I?’m in Milan, Italy this week, participating in Adobe MAX 2008. I?’m here to announce the Web Pro Challenge to the European Web Professional market and those that attend the event from around the globe. Our set-up in MAX Milan is similar to the Table Top arrangement within the community lounge that we had at Adobe MAX San Francisco. As a result of my trip I made numerous contacts within the Adobe community, including a number of incredibly passionate Adobe group managers that have expressed an interest in supporting the Web Pro Community Challenge. Over the course of the next few days I?’ll cover the event of what?’s going on with Adobe from a perspective of an attendee as well as those that are presenting. I?’ll also provide some interviews with those serving the user community. For today?’s podcast I sat in on the opening keynote remarks by Adobe?’s Michelle Turner, VP of Flash Platform.
[applause]
MICHELLE TURNER: Welcome everybody. Thanks for joining us today at MAX Milan 2008. We?’re so glad you?’re all here. This is the largest MAX event we?’ve had in Europe. There?’s over 1300 of you joining us today. You?’re in for a really exciting week of creativity, inspiration, discovery and getting to connect with your peers. We?’re very excited you can all be here today. I?’d also like to say a quick thank you to our sponsors. This event would not be possible without them, so thank you for helping us get MAX going and off the ground. And in particular, thanks to all of you for attending today, especially getting here through this rainy weather. It?’s wet and cold outside. It really is the combination of your skills and your creativity with the raw technology that Adobe brings to the table creates incredible and limitless possibilities on the Internet today.
We?’re in a time of great change all around the world. The economy and issues like healthcare and education, climate change, are on the minds of all of us. The demographics of the world are changing as well. In general the population is aging and in the developing markets we?’re seeing incredible population boons and the growth of the economies of those nations.
Right along with that we?’re all seeing a great change in our technology and the way people are communicating and interacting with computers and technology today. Consumers are demanding a consistent experience across multiple devices. When they?’re interacting the Internet, when they?’re interacting with their friends, they?’re interacting with social networks, they?’re interacting with video, they don?’t want or understand the difference between what makes it possible on a phone, what makes it possible on a television or what makes it possible on the computer. They just want it to work and they want to be able to take advantage of the unique strengths of each of those mediums.
As we see more Internet coming into our living rooms we have the experience on a big screen, that experience is significantly different and in some ways better, but used differently than the experience we have on our phone. The phone and mobile devices take advantage of different functionalities, such as location-based services and give it a particular benefit over say what you would have if those services were on your PC.
Finally, we?’re seeing that enterprise IT demands are changing rapidly as well as knowledge workers come to work and they?’re expecting to work with their applications that they use every day in the office but they want the functionality and ease of use that they experience daily when they?’re communicating with their friends on the Internet.
As we move from a single-screen world to multiple experiences across screens, we need to be able to have those experiences both inside and outside traditional browsers. What really matters is that we create engaging experiences that people can use wherever they are, whether it?’s on a PC, a mobile device or a television.
Adobe?’s vision is to enable the most engaging applications, content and video across operating systems, across screens, on the desktop or in a browser. All of you that are here today are utilizing the Flash Platform to develop innovative solutions that we believe can have a real impact on the changing landscape. The Adobe Flash Platform is a complete system to create and deliver expressive applications, content and video that run consistently across operating systems and devices. Flash has been around for over 13 years and we continue to push the innovation that we deliver with the Flash Platform. And the best is yet to come.
BILL: Today?’s WOW Technology Minute is sponsored by Web Directions North. Web Directions North is taking place in Denver, Colorado February 2009 and is one of the world?’s leading conferences for Web Professionals, bringing together the leading experts from around the nation and around the world to educate, entertain and inspire. WOW will be participating at Web Directions North with a special session entitled “Educating the Next Generation of Web Professionals.” Check out all the details and the great links on the WOW Technology Minute.com website.