Who are you? Are you someone different online than in real life? Do you fib or tell little white lies to your boss or clients so they think you’re busy, or under paid or maybe more knowledgeable than you really are?
Look, we know your skill level within ten minutes of meeting you. We know how long it takes to edit a web page or add an email account. We know if you know Dreamweaver or Photoshop. We’ve been there and if you’re boss doesn’t know, they will. Someone will come along and tell the truth. In 2007, let that someone be you.
The point I’m trying to make is partially that of oversight, like the oversight the bar association has over lawyers and I’m talking about honesty. If it takes you two days to edit a web page, let the client know. If you’re working on a project with the manual on the desk next to you, let them know. If you’re running a reputable business or if you’re a spammer this information like all other information needs to be free.
Ethics and transparency are becoming big issues and in 2007 we’ll be providing the benefits for? you and our community. We’ll be exploring why ethics and transparency are critical success factors for web 2.0 and how they can earn you more money. For now, you’ll just have to trust us. When we say we know you and we’re not alone.
Companies such as MyBlogLog, Linkedin and? Repvine are helping everyone unravel who you are and who we can trust as partners, businesses and humans.
From the highway, this is Brent Norris for the World Organization of Webmasters and the WOW Technology Minute.