Greetings WOW members and Web professionals everywhere. Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute.
Today?’s podcast is a continuation on the topic of Search. As you may recall, I made the trek to San Jose last month to attend the Search Strategies Conference for a better understanding of the topic and to conduct a number of interviews regarding everything search related. My journey including attending the annual Google party and stopping by to visit for lunch the next day for a better understanding of the goings on at Google.
Today?’s podcast happens to coincide with Google?’s ten year anniversary late last week and to assist me in better understanding, communicating and celebrating the last ten years and beyond from a Web professionals perspective, I connected up with Brent Norris, veteran Web professional from the Aloha state for and interview of his perspective and to help us better understand the value that this titan of industry provides the Web profession.
Check out today?’s four minute podcast on WOW Technology Minute website.
Today’s WOW Technology Minute is sponsored by Adobe Systems and their series of MAX conferences for 2008/2009
MAX is an experience unlike any other — an opportunity to connect with thousands of designers, developers, partners, executives, and Adobe staff for education, inspiration, and community. MAX 2008/2009 will be held in San Francisco, Milan, and Tokyo. Be sure to mark your calendar for this important global event.
MAX is an experience unlike any other — an opportunity to connect with thousands of designers, developers, partners, executives, and Adobe staff for education, inspiration, and community. MAX 2008/2009 will be held in San Francisco, Milan, and Tokyo. Be sure to mark your calendar for this important global event.
Register today on the Adobe Max website!
Transcript:
Thanks Bill for the call.
This is another big day for the web and especially for Google. At times I’ve been Google’s biggest fan and critical when things don’t go well for their users.
Looking backwards and forwards, I think history will and should be very kind to Google for their efforts in so many areas.
Google has successfully provided advertisers with the tools and metrics they’ve needed to be successful. This has in turn fueled our digital economies. They’ve provided everyone online with a service that has effectively organized the world’s information.
We now live in a world where any idea can be researched and developed into online reality. Google has had a large part in manifesting new potential in the web after the dot-com crash of 2001.
They haven’t stopped with search. They’ve also provided webmasters with tools to help us help our clients like the Google Website Optimizer and Google Webmaster Tools. Serge and Larry set out to improve the world and in the process have changed the entire landscape of the web.
Google forces the issues we’ve been wanting for a long time. Unlike traditional corporations, Google has never waited for market saturation before progressing the industry. As the first notable Web 2.0 corporation, Google has increased transparency and ethics in our profession while leveling the playing field for professionals and do-it-yourselfers.
Google has in my opinion, kept open source alive. Not just open source software like their new Chrome browser but also open-source business business models and we can’t forget their efforts to bring about free local wi-fi for everyone. While more bandwidth does mean more ads for their business model, they continue to show a willingness to try new things because they are the right things to do. One of the lastest initiatives to do this is TV Whitespaces. Google is trying to get us all to “Free the Airwaves” or at least the slice of bandwidth that is coming up for auction. In my opinion, this is the most important movement that Google has supported to date.
For example, if we can set a large chunk of bandwidth free for public use we will instantly increase access to the Internet for everyone. Currently, there’s a few large players that are trying to license all of the available bandwidth so they can use it to make money for their investors.
I would encourage everyone to search google for TV Whitespaces for more information.