Google Says Yes to Green and responds to the WOW Inquiry Regarding the Acquisition of Double-Click

Greetings WOW members and Web Professionals Everywhere!

Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute.

Google reported this week that it will heavily invest in supporting electricity from renewable energy sources such as solar and wind that could be used by it and other companies and consumers worldwide.

While, some analyst are suggesting that it?’s not within the scope of the mega ad giant to spend a ton of money on energy, my take is that this private sector commitment will spur others to invest in Google partnerships that will ultimately providing them with a reasonable return on their investment.  I also think that green buyers will reward them with an uptick in business in ad business. 

Speaking of Google, as you may recall, I?’ve been working on an in depth analysis of the technology sector lobbying effort in Washington D.C.  

To that end, I reached out to Adam Kovacevich, Manager, Global Communications and Public Affairs  at Google regarding news reports that Senate subcommittee on Antitrust, Competition Policy and Consumer Rights is urging the Federal Trade Commission to be wary of Google’s proposed $3.1 billion acquisition of Double-Click and here is what he had to say:  

“We have already worked with the FTC to address each of the questions raised in this letter, and we remain confident that the FTC will conclude that this deal is good for consumers, advertisers and website publishers.  And though the FTC has stated publicly that privacy is not a factor in its review, Google is committed to protecting our users’ privacy and has taken a number of industry-leading steps to do so.” 

Thanks for listening and watching the WOW Technology Minute  

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