In this twelve minute interview with Jason Summerfield, Principle, Human Service Solutions a Web Development and Application development agency based in Framingham, MA we learn his perspective regarding a recent article he wrote entitled, “What’s the Difference Between a Mobile Website and an App?”
Specifically we learn Jason’s thoughts on:
Which is Better – an App or a Mobile Website?
According to Jason, when it comes to deciding whether to build a native app or a mobile website, the most appropriate choice really depends on your end goals. If you are developing an interactive game an app is probably going to be your best option. But if your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go. In some cases you may decide you need both a mobile website and a mobile app, but it’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.
Advantages of a Mobile Website vs. Native Apps
If your goals are primarily related to marketing or public communications, a mobile website is almost always going to make sense as a practical first step in your mobile outreach strategy. This is because a mobile website has a number of inherent advantages over apps, including broader accessibility, compatibility and cost-effectiveness.
* Compatibility – Mobile Websites are Compatible Across Devices
* Upgradability – Mobile Websites Can Be Updated Instantly
* Findability – Mobile Websites Can be Found Easily
* Shareability – Mobile Websites Can be Shared Easily by Publishers, and Between Users
* Reach – Mobile Websites Have Broader Reach
* LifeCycle – Mobile Websites Can’t be Deleted
* A Mobile Website Can be an App!
* Time and Cost – Mobile Websites are Easier and Less Expensive
* Support and Sustainability
* When Does an App Make Sense?
For additional details, the complete article and additional information on Jason’s organization and offerings follow the links below.