Rethinking User Research and Usability Testing for the Social Web – Interview with Dana Chisnell, usabiltyworks.net.
Whether it’s software, a cell phone, a website or a refrigerator, your customer wants no, expects your product to be easy to use.
“While the Web has evolved from flat documents to being fluidly ambient, we’re using the same user research and usability testing methods and techniques we were using in 1994” says Dana Chisnell, author, speaker and Usabilty guru and usabiltyworks.net.
In this five minute interview with Dana, she talks about her upcoming session “Rethinking User Research and Usability Testing for the Social Web,” MIMA Summit, in October. She shares some real world examples and the risk of not getting this right. “We know that conducting usability tests can tell us where people get frustrated” says Dana.