Greetings WOW members and Web professionals everywhere. Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute.
I spent a few days at the Search Strategies Conference in San Jose, CA last week in search of a better understanding of the world of search for 2008 and beyond. As a result, over the course of the next couple of weeks, I?’ll be covering a wide variety of Search and Search marketing topics for Web professionals and the subscribers of this podcast.
In looking over the event session descriptions for this year?’s event it appears that the content was generally geared for the less technical and more marketing professional types working within a large organization. That said, there was something there for everyone and as you know search is universally important for all of us working on the web regardless of our specialties. In short, Web professional a2z need not only to better understand and stay current we need an edge to leverage for our selves our clients and our customers.
I?’ll do my best to frame my coverage in context that will hopefully benefit those that design as well as develop and of course the generalist Web manager and last but not least those that teach Web topics. I?’ll also make a point to frame the content in a way that benefits those working within the enterprise and large corporations as well as the millions that work for small business.
For example, here?’s a lineup of what you can expect:
•A Search Industry Update
•Mobile SEO: Death of the ‘.mobi’
•Search Around the World – Part 1: Asia/Pacific & Latin America the UK & Europe
•Video Search Engine Optimization (VSEO)
•Things No One Will Tell You About SEM
•What’s new with Google Analytics and Website Optimizer?
•Alternative Search Advertising Options to Google
•Diagnose SEO Issues Using Live Search Webmaster Tools
•Mobile Search Advertising: Are We There Yet?
•More Customers, Fewer Costs: Why Marketing to the “Long Tail” Makes Sense
•Black Hat, White Hat: Playing Dirty with SEO
•The Business Case for SEO Content Development: Turning Words into Action!
•Searching For Jobs in Search: Starting and Advancing Your Career in the Industry
Check out today?’s podcast on WOW Technology Minute website.
Today’s WOW Technology Minute is sponsored by Adobe Systems and their series of MAX conferences for 2008/2009
MAX is an experience unlike any other — an opportunity to connect with thousands of designers, developers, partners, executives, and Adobe staff for education, inspiration, and community. MAX 2008/2009 will be held in San Francisco, Milan, and Tokyo. Be sure to mark your calendar for this important global event.
MAX is an experience unlike any other — an opportunity to connect with thousands of designers, developers, partners, executives, and Adobe staff for education, inspiration, and community. MAX 2008/2009 will be held in San Francisco, Milan, and Tokyo. Be sure to mark your calendar for this important global event.
Register today on the Adobe Max website!