Social Media + Analytics = ROI Interview with Nick Cifuentes,

In this interview with Nick Cifuentes, Director, Global Social Media at we learn how:

* Social Media is perceived as often difficult to monitor, track and analyze for some c-suite level executives and organizations
* Social Media ROI goes beyond just being an acquisition driver to include driving bottom line metrics, community and engagement, retention and PR
* Social Media and Analytics ROI metrics for
* Predictive Analytics fit into the mix
* Analytics Tools can benefit your organization
* Social Media Analyst Jobs: What skills are required?

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