In this interview with Nick Cifuentes, Director, Global Social Media at Ancestry.com.com we learn how:
* Social Media is perceived as often difficult to monitor, track and analyze for some c-suite level executives and organizations
* Social Media ROI goes beyond just being an acquisition driver to include driving bottom line metrics, community and engagement, retention and PR
* Social Media and Analytics ROI metrics for Ancestory.com
* Predictive Analytics fit into the mix
* Analytics Tools can benefit your organization
* Social Media Analyst Jobs: What skills are required?