Test Driving MSN Search

Aloha and Welcome to Today’s WOW Technology Minute

MSN Search is strategic for Microsoft. This means they pour millions of dollars into something and we check it out to see if we like it.

I like it. My favorite part is the ability to ask questions. I type a question in the search box, like, “Who won the 1976 Daytona 500?” A window at NASCAR.com pops up with the answer, David Pearson who won what is is still considered the greatest race of all time.

I also enjoy the “Near Me” or local feature. I type “hospitals” into the search box and click the “Near Me” button. The results show me the nearest hospital and also a few closer clinics. A click on the Virtual Earth feature reveals all the important information about the hospitals in context. I like that.

Questions answered, local results and the new Virtual Earth are all great reasons to check out MSN Search. Oh and it’s probably a good idea to preview your own listings to make sure anyone searching for your products or services can do so easily.

From Aloha Workshops on the Big Island of Hawaii, this is Brent Norris for The World Organization of Webmasters and The WOW Technology Minute.

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