Greetings WOW members and Web professionals everywhere. Bill Cullifer here with the World Organization of Webmasters (WOW) and the WOW Technology Minute.
Today?’s podcast is a continuation on the topic of Search. In earlier podcast on this topic, I covered the Search Engine Strategies Conference that took place in San Jose late last month. Candidly, I was reluctant to make the trek to the bay area since it?’s been my experience that much of what takes place at conferences has a tendency to repeat itself year after year. With all of the marketing hype at most conferences, for example it?’s a challenge to cut through the hype and report the relevant stuff. All of that said, I am glad that I made the trip.
It?’s clear that as an industry we?’ve matured from the early days of optimizing sites and the manipulation of text for search engines back in the mid nineties. Thanks in part to an improvement in Search technology toady?’s Web professionals can benefit from the quality of our design and development. In short, by creating easy to read, easy to navigate, consistent layout and design that meets today?’s Web standards our efforts will result in optimal environments for search engine results.
What?’s also clear is that best practices moves rapidly and beyond the clean code, great design and content relevance staying abreast of Search a2z can help you succeed in this profession as the generalist Webmaster and it will help your organization succeed as well. Truth is, there?’s plenty to learn and stay on top of. In fact, and as we predicted, plenty of job opportunities exist with Search as a full time specialty. Both options have merit in my opinion and if you?’re like me, then you have a host of responsibilities beyond search and as a result I?’ll make every effort to report on the high level and more relevant stuff with links off to additional detail should you find an interest in more depth resources.
For example, for today?’s podcast, I was fortunate enough to bump into and interview Toni Carreiro, a Web Designer from San Rafael, CA with a decade of experience and I sense that her comments are representative of the types of questions that many of us have regarding Search.
In future podcast, I?’ll be reaching out to others in the Search specialist field to help you get the most out of:
•Organic Search and Search Marketing techniques, new and improved link strategies, key word research and page optimization strategies that are proven over time to work
•I?’ll also span the globe for best practices in paid search, ad words, the available tools and the best practices and the things that you need to know
•We?’ll cover Web Analytics a2z and how to get the best bang from your busy schedule
•We also intend to cover the latest trends in the area of international search and how you can leverage best practices in this area as well
Check out the four minute interview on today’s WOW Technology Minute website.
Today’s podcast is sponsored by the Webmaster Survival Guide. Check out all of the great resources and links on the Webmaster Survival Guide website.