Mobile Application Development Opportunities and Monetization-Interview with Caroline Dangson, Research Analyst at IDC

Greetings WOW members and Web professionals everywhere!

I spent a full day trolling the O’Reilly Web 2.0 expo that took place in San Francisco CA. last week looking for a Web professional “golden nugget” or two to report back on.

As I walked the exhibit floor, I couldn’t help but think back of the early days of the Web when start-up companies named their companies after acronyms known only to them and never seemed to match their product offerings. Please note: I’m typically upbeat but candidly a number of the marketing pitches spilling out of the trade show booths last week didn’t seem to make any sense to me or add any real value. Oddly, one company that I stopped by to chat with asked me to define what Web professionals do each day, so it all seemed kind of strange.

In fairness, the conference and the exhibit hall seemed well attended with a buzz activity. Although I didn’t have the cycles to attend many of the sessions, I did meet some really intellegent people and I enjoyed meeting a number of top flight start-ups and Web professionals including Kurt Foeller from Foeller Communications and Duane Nickull, Senior Technical Evangelist for Adobe Systems. Duane has a numer of interesting videos posted on Adobe TV and I filmed Duane’s 3D animation presentation live from the Adobe booth and I’ll be podcasting about that later in the week.

I also had the pleasure of meeting an interviewing Caroline Dangson, Research Analyst at IDC. IDC is a prominent research firm based in Framingham, MA. Caroline specializes in Social Media and took the time to sit down with me for an interview. I like talking to research analyst because they usually pack a punch with in depth knowledge and analysis.

In this interview, I asked Caroline for a perspective on the Mobile Web. As I expected, Caroline offered an interesting perspective and a few things to consider regarding monetization.

Check out today’s three minute podcast on the Web Professional Minute website.

Today’s minute is sponsored by the Adobe Developer Connection and their ADC Write & Give Program. The ADC Write & Give Program acknowledges the writing efforts the ADC community authors by donating US$100 for each article that our authors get published on the Adobe Developer Connection (ADC). Launched in 2008, the ADC Write & Give Program has already donated over US $29,000 across several charitable organizations.

A full transcript will be availble in twenty four hours.