Adobe MAX Keynote Day 1 – Interview with Professor Mark DuBois and More

Adobe MAX 2011 Focuses on Tools for for Web Designers and Web Developers – Interviews, Video’s and Event Media Coverage

To get a perspective for what the first day of the Adobe MAX 2011 event will mean for Web professionals, I sat down with Mark DuBois, Professor Illinois Central College and WOW’s Director of Education.

In this two minute interview, Mark shares his thoughts on the value proposition of the event and what it will mean for Web professionals.


Additional Resources

I am also enclosing some of Mark’s notes and a video’s of the events keynote.

Video of the Opening Day

Initial review of yesterday’s keynote.

Today development experience.

Absolutely pivotal and important. Content must be interactive. Developers bring content to life.
Odapod, Fluid ? HTML and development

HTML5 app stores and on web. Both Flash and HTML are cross platform technologies. Too expensive to create separate solutions for
different endpoints.

HTML innovation surging.

Adobe betting on HTML5 ? important platform. Continuing to invest in Flash. Released Flash Player 11 and AIR 3.0

These show investment in Flash. Drive expressiveness. Bring what learned into HTML.

Partners ? Google, MS, Apple. jQuery, W3C ? code contributions to webkit and jQuery. Also creating tools like Edge.
Progress on HTML5 and Flash.

Mobile apps ? Ben Forta

Skills there to build native apps ? DW CS 5.5 with PhoneGap demo ? HTML, CSS, JS (including jQuery)
Building native .apk using PhoneGap.
Adobe acquiring PhoneGap
Andre Charland ? PhoneGap
Travelocity app demo
Orbium game using canvas element
Untapped ? social network for beer drinkers
PhoneGap build ? compile in cloud ?
Included in creative cloud description.
Flash based apps ? touch apps ? built in Flash ? great examples of what you can do.
Gaming ? in browser app ? Machinarium
Day app deployed on app store ? number one app. Being deployed on Droid ? no code changes at all
Business apps ? Johnson Controls
Social example ? USA Network ? 70% of tablet viewers are surfing web as watching show ? share experiences as watch show
Built in Flash and AIR ? build on one platform and push out to multiple. All about cost and time. Reach more devices.
AIR 3 ? captive runtime ? download runtime and install apps. Smaller app with shared runtime. iPhone ? embedded in app itself. Droid also
want ability to choose. Now a checkbox in build process.
Native extensions ? want to take advantage of what hardware manufacturers provide. Wrap AS class around native code.
Sony P tablet ? two screens ? use each screen differently.
Flash Builder 4.6 prerelease available
Targeting Windows Metro in future.
WWW ? deliver best tools for web development
Edge for animations.
Flash Player 11 ? next generation of web ? Paul Gubbay ? VP of engineering, web and design
So many technologies and frameworks ? where to get started.
Great browsers, great frameworks, great tools ? need all three
Tools ? Edge prototype last year. Web Standards. Got it out early and define feature set. Preview 1 on Aug. 1 ? 50,000 downloads.
150,000 downloads ? preview 3 of Adobe Edge available today. Mark Anders ? Adobe Fellow

Rain Interactive ? released game ? Run Kitty Run, the adventures of Timmy.
Frameworks ? jQuery and jQuery Mobile ? had team contributing to jQuery Mobile. Also working in DW
Theming model ? robust CSS. Visual tool ? Theme roller for jQuery Mobile.
Fireworks ? update pack for FW ? get control to icons used in jQuery mobile.
CSS Regions and CSS Exclusions discussed. Hidden costs pie chart demo.
IE 10 supports CSS regions
When can I use? Ian Ellison?Taylor at Google
CSS regions appealed to everyone. Obvious need. Pushed through in Chromium browser. Can use today.
Flash ? Pixel Bender in browser using CSS ? CSS shaders
CSS shaders studio ? just submitted to W3C
2D 3D graphics and animation ? Emmy Huang ? group product manager Adobe Gaming
Leverage GPU across devices.
Starling ? leverage low level API calls. Flash Professional (Reuben)
Create Sprite Sheets directly form within Flash

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One thought on “Adobe MAX Keynote Day 1 – Interview with Professor Mark DuBois and More

  1. Mark DuBois

    This is a copy of what I posted on my personal weblog ( Thought it might help more than the initial notes posted above.

    It is rare that one is present at a defining moment in the history of technology. This was one of those events which focused on the tectonic changes happening in technology today. Although touch and gesture are big, the ubiquity of mobile devices is changing the way we interact. We need to recognize this also has profound implications for the way we teach and learn.

    Here are my insights from all the events I participated in at AdobeMAX this year. We are witnessing a convergence of technologies including: cloud computing, mobility, and social media. This will have a definite impact on how we teach and learn. There are three “elephants in the room” that we should focus upon.
    •Combined technologies. Although many of these technologies are revolutionary by themselves (for example, cloud computing), we need to focus on the combination of these technologies. That is where the significant gains in both teaching and learning will occur. Although I am still trying to understand all the implications, tools like Adobe Proto running on a tablet and passing wireframe information to “the cloud” which can then be directly imported into Dreamweaver is an example of a small convergence which may well affect the way we teach web design to our students. We need to start thinking in the terms originally voiced by Tim Berners-Lee when creating the WWW – access to desired information by anyone, at any place, and at any time. After over two decades, this is now within reach.
    •Magnitude. We are probably underestimating the magnitude of the changes happening. Consider that each major technological innovation (whether mainframe to mini-computer or desktop computing to the WWW) resulted in at least a 10 fold increase in the number of devices and interactions. We already have more devices connected to the Internet than there are people (and the cell phone is more ubiquitous than the toothbrush). We can no longer think in terms of a virtual campus with online classes. We need to start thinking about unfettered access to information on an “as needed” basis. We need to think of the experience for both student and teacher and how multiple devices/ views will affect these experiences.
    •Flexibility. We need to rethink how we can make this possible in our institutions. At school, it is impossible for me to set the “out of office” assistant to reach students who don’t use their “sanctioned” email account (news flash – most don’t). We put together rigid budgets annually. We select textbooks months in advance of a given class being taught. All these approaches worked great in the 1960s. However, it is 2011 and we need to adapt. We need to adopt a much more flexible approach to teaching and learning and the devices this is happening upon. On demand eBooks (or chapters) might be the least of our concerns. I can almost guarantee this is going to be a most cathartic experience for most academic institutions.

    Those who wish to read more are encouraged to examine the full article at


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