[Editor’s note – we thought it might be helpful to review some of the basics of eCommerce sites via this guest article. Let us know if your find these review articles helpful (via the comments section).]
The modern world of technology has many great opportunities for businesses to attract customers and gain successful brands. Imagine this; your business is everywhere you go. Great, isn’t it?
With the high growth and demand of the online industry, the majority of marketers try to make a step forward. If you also try to create your own store where you can offer your products or services, then, congrats! You are in the right way of getting a range of benefits.
How e-commerce websites differ from other sites
While ordinary websites are generally designed for sharing information, eCommerce websites are online platforms that give the possibility for offering products and services by means of the data and fund transfers. Through a number of SEO services and other marketing tactics, the site gains visibility and loyalty. SERP’s (Search Engine Result Pages) target many visitors who surf the Internet for a desired product or service.
Why it this important?
Any web professional of an experienced digital marketing agency (such as the one I work for) values the role and importance of having an eCommerce website. Why?
The reason for this is its huge role in digital marketing. Regardless of the size, type, product, service or budget, any company can take advantages of building an eCommerce website. They not only integrate SEO services for increased visibility but also bring together different marketing strategies; like SMM (Social Media Marketing), PPC (Pay Per Click), Content Marketing, Email Marketing, and more, to facilitate the process of online sales.
Are websites are still relevant in this “mobile” world?
Although new technologies continue to emerge in our digital world (such as AR, Augmented Reality) and people tend to search mostly on mobile devices, mobile apps have not replaced websites; instead, websites become inseparable parts of mobile as well. While designing a website many digital marketing agencies choose the mobile-first approach, others make your website mobile-friendly. Websites are and will remain relevant for several reasons:
- They include a variety of features .
- They help strengthen your brand .
- They provide the opportunity to include back-links.
- 93% of people start the product or service search in search engines (and your website can broaden your reach beyond just an app) .
- They can be more cost-effective .
Let’s see some key benefits of eCommerce websites in today’s market.
Sell your Products Worldwide
56% of people in the world use the Internet; each of them can become your buyer. Digitization promises that this percentage will grow day by day. Among search engines, only Google has 3.5 billion searches every day. Hence, these numbers show the potential and possibility of gaining quality traffic with the help of well-optimized website for search engines.
It is open 24/7
While a real store can be open 24/7, not all people will go to it in late hours for shopping. However, many people tend to make a fast buying decision and websites allow getting what they want when they want it. Having online support or including chat-bots can be a solution if people have additional questions.
Your website can become a great tool for gaining brand awareness. However,this only works when people find you. This made easier due to a number of marketing tactics, like SEO, PPC, SMM, and similar approaches.
You can use social media platforms for your business, however, a website is more informative. Everything goes around your business. The quality and relevant content that you include, videos, images, navigation bar; every simple element can give your customer much information about your business.
It Builds Trust
People are more likely to trust your business if you show them your brand “image”. A good design and the contact information which you include give your brand added value.
Websites promise targeted and quality traffic, especially if they are organic. People who search and visit your website are more likely to purchase, than if they meet your business accidentally. Keywords and content that your website includes will meet the customer’s needs, if you create them taking into consideration searcher intent.
Website content allows including back-links which increases your chance of becoming more visible to your target market. Search engines, especially Google, can provide value to quality back-links which help find your business. Often, trust and relevance increase over those sites that do not include such links.
Increase your Brand Reputation
Since people can find everything connected to your business, they become more confident in your products or services which in turn helps to build loyalty. The better your website is (including accessibility), the higher it will be viewed and perceived by potential buyers.
Building a website is not risky and does not demand much money, however, it is a good investment for building a professional brand. When you optimize the website to meet the needs of users and search engines, you will get a chance to get high ROI. Optimizing your websites for search engines with the help of different SEO services you will manage to increase your website credibility, grow your target audience and increase your revenue.
Tigran Mirzoyan is a marketing and creative content specialist at Smarketa.com with a primary focus on SEO, PPC and customer satisfaction for eCommerce businesses. He draws inspiration from the simple things in everyday life.