Conversion Rate Optimization (CRO) is a fancy term for a dead simple task – getting more of your website visitors to take the appropriate action. Note we said that the visitor’s side of the equation is simple, and it is.…
Artificial Intelligence in Web Development
What is Artificial Intelligence (AI)? Artificial intelligence (AI) is the ability of a computer program or a machine to think and learn. It is also a field of study which tries to make computers smart. As machines become increasingly capable, mental…
Web Professionals trends – 2016 -Web Marketing
We just experienced a major marketing event in the U.S. Some call it the Super Bowl. We all have favorite commercials; these days, there were a number of ads with an associated web link or a social media hashtag. This…
Social Media + Analytics = ROI Interview with Nick Cifuentes, Ancestry.com
In this interview with Nick Cifuentes, Director, Global Social Media at Ancestry.com.com we learn how: * Social Media is perceived as often difficult to monitor, track and analyze for some c-suite level executives and organizations * Social Media ROI goes…