Today’s podcast is a final in a series of podcast of the media coverage of the Adobe Max Conference. I sat in on a QandA session with Kevin Lynch, CTO Adobe where he was asked to explain the differences between Google Analytics and Omniture. Adobe as you may recall, has agreed to buy Ominiture and it appears that they have a billion reasons why they would want to. For today’s podcast, Kevin explains them in detail.
Check out the three minute interview on today’s Web Professional Minute.
A full transcript will follow in twenty for hours.
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About Adobe Acquiring Omniture
Combined Company Will Deliver Comprehensive Solutions for Creation, Delivery and Optimization of Content and Applications
Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) today announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash. Adobe’s acquisition of Omniture furthers its mission to revolutionize the way the world engages with ideas and information. By combining Adobe’s content creation tools and ubiquitous clients with Omniture’s Web analytics, measurement and optimization technologies, Adobe will be well positioned to deliver solutions that can transform the future of engaging experiences and e-commerce across all digital content platforms and devices. The combination of the two companies will increase the value Adobe delivers to customers. For designers, developers and online marketers, an integrated workflow — with optimization capabilities embedded in the creation tools — will streamline the creation and delivery of relevant content and applications. This optimization will enable advertisers, advertising agencies, publishers and e-tailers to achieve greater ROI from their digital media investments and improve their end users’ experiences.
About Kevin Lynch, Chief Technology Officer Senior Vice President, Experience & Technology Organization
As chief technology officer and senior vice president, Experience & Technology Organization, Kevin Lynch oversees Adobe’s experience design and core technology across business units. This role includes driving Adobe’s technology platform for designers and developers across desktops and devices, including Adobe® Flash® Player, Portable Document Format (PDF), Adobe Flex® and Adobe AIR™, the cross-operating system application runtime that bridges the computing power and data capabilities of the desktop with the real-time dynamic capabilities of the web. He also oversees Adobe’s developer relations program, including the integration of customers and partners in the development process through Adobe Labs and customer advisory councils.
Prior to being named CTO in 2008, Lynch served as senior vice president and chief software architect for Adobe’s Platform Business Unit. Lynch joined Adobe through the company’s 2005 acquisition of Macromedia, Inc., where he served as chief software architect and president of product development. He headed up the creation of the company’s mobile and devices group and served as general manager of the web publishing group. Lynch also oversaw the initial development of Macromedia® Dreamweaver®, a leading web development product.
Before joining Macromedia in 1996, Lynch worked for General Magic, where he pioneered a navigational user interface for handheld communicators. Previously, he designed the user interface and developed the first Macintosh release of FrameMaker® software for Frame Technology, later acquired by Adobe. While at the University of Illinois, Lynch developed early Macintosh applications, including a desktop publishing program that introduced user interface elements in common use today.
Lynch holds three patents with others currently pending, and he is involved in Adobe’s international standards efforts with organizations such as the W3C, ECMA and ISO. Lynch studied interactive computer graphics at the University of Illinois, working with artists and engineers in the Electronic Visualization Laboratory.