ICANN again rejected .xxx as a domain extension. There’s strong arguments for and against. Vint Cerf is in charge so it’s probably going to be ok. Two board members did disagree with the board’s decision.
Yahoo! will be appointing a “Traffic Quality Advocate”? as a result of a recent Click Fraud ruling in a San Jose Federal Court. Thousands of advertisers? will get a dedicated? Traffic Quality Advocate? and? a brand new Traffic Quality Resource Center. According to WebProNews, “Yahoo has estimated that, on average, it filters out anywhere from 12 to 15 percent of clicks due to fraud.”
Google is refocusing on Health Search and they have a? new tool for Do It Yourself advertisers called Dynamic Keyword Insertion. Google also answers a few Pay Per Action questions at their Inside Adwords blog.
Deepfish is a prototype browser from Microsoft that runs on Windows Mobile. The phone browser war escalates.
From Aloha Workshops on the Big Island of Hawaii this is Brent Norris for the World Organization of Webmasters and the Wow Technology Minute.
Additional Resources
.XXX Rejected by ICANN
http://www.webpronews.com/topnews/2007/03/30/icann-rejects-xxx-top-level-domain
From yesterday – Porn Domain Vote To Come Tomorrow
http://www.webpronews.com/topnews/2007/03/29/porn-domain-vote-to-come-tomorrow
Yahoo Click Fraud Settlement Approved
http://www.webpronews.com/topnews/2007/03/30/yahoo-click-fraud-settlement-approved
Google Looks To Improve Health Search
http://www.webpronews.com/topnews/2007/03/29/google-looks-to-improve-health-search
Microsoft Releases Deepfish for Windows Mobile
http://www.webpronews.com/topnews/2007/03/29/microsoft-hears-jaws-theme-releases-deepfish