Today’s tip on localized search engine marketing comes to us from Rochelle Paulet, from the show floor at Search Engine Strategies in Denver Colorado.
Most webmasters, get their customers from local small businesses. Introducing a nationwide SEM campaign just doesn’t seem plausible or cost effective to them. So let’s review how they’ve advertised in the past. Most small businesses have advertised in their local print yellow pages, newspapers and radio.
However, a new trend is emerging in local business. Dick Larkin, president of Weblistic Inc., commented that a “massive sucking sound” being heard is from print yellow pages, newspapers and radio as consumers abandon traditional marketing vehicles to advertise online.
Today $14 billion is put into print yellow pages ads while about a tenth of that is placed in online media. Localized online exposure comes in the form of regional Google, geographic search engines, classifieds such as Craigslist, and of course, internet yellow pages like YellowPages.com.
Give your clients more market exposure by exploring local advertising options, thereby growing your clients’ businesses while growing your own.
Your right about that Rochelle, and that’s more than a great tip, that’s an action item.
From Aloha Workshops on the Big Island of Hawaii, this is Brent Norris for the World Organization of Webmasters and the Wow Technology Minute.
Special thanks to Rochelle Paulet from WebGurl Consulting.