The Power of Platforms: A Web Professional Perspective & Media Covereage of the Web 2.0 Event San Francisco

The Power of Platforms – A Web Professional Perspective and Overview of the Web 2.0 2010 Event San Francisco, CA

The Web 2.0 Conference took place earlier in the month in San Francisco, CA and WOW’s roving reporter Jeri Hastava, principle of Leap of Faith Web Design was on hand to conduct a number of in depth interviews on the going’s on with in depth coverage of the more meaningful sessions for the practicing Web professional.

Today’s podcast is an overview of that event featuring the conference theme, “Power of the Platform” followed by an overview by Jerri of the following sessions that she sat in on and what you can expect of her in depth interviews of the speakers that we will be featuring in future podcast later this week and next.

Thank you Jeri!

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Overview

* Being Optimally Social – How Not Talking about Your Product Can Bring Huge Rewards
Social Media Marketing with Rand Fishkin, CEO & Co-Founder (SEOmoz), Stephan Spencer, VP of SEO Strategies (Covario)
These two co-authors of O’Reilly’s “The Art of SEO” will go beyond friending, following, digging and tweeting to discuss clever and novel ways to leverage social media, communities, and user-generated content that your organization is likely not doing.

* Web Design Redefined, with Web Fonts with Allan Haley, Director of Words & Letters (Monotype Imaging)
Typography has often been a thorn in the side of Web designers who have traditionally been confined to a limited number of system fonts or forced to embed type within graphics. New technologies promise to bring Web designers the same level of typographic choice and freedom that print designers enjoy. Discover more about the emerging world of Web typography how it will impact you.

* Social Media: A Cautionary Tale: Focus on Enterprise with Mike Gotta. Principal Analyst (Burton Group), Alice Wang, Director (Burton Group)
As social media solutions become more complex, IT organizations are becoming more involved to work with business strategists on ways to mitigate risks. Security, compliance, confidentiality, data loss prevention, brand reputation, and human resource concerns (i.e., ethics/conduct) are issues that organizations cannot ignore.

* Upgrade Your Mandate – From User Experience to Customer Experience Strategy & Business Models with Peter Merholz, Founder & President (Adaptive Path)
Your customers lead multi-channel lives. So why are you focused on just one? In this talk, Peter Merholz will lay out a strategy for “Web + 1”, connecting the web to other service touchpoints, and how to address the organizational challenges in doing so.

Today’s Web Pro Minute is sponsored by the Microsoft WebsiteSpark Program.

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