Web Professional Trends for 2013 – “Responsive Design and Web Typography” Interview with Jason Cranford Teague

In this twelve minute interview Jason Cranford Teague, Trainer & Consultant at Rosenfeld Media we learn about his perspective on the topic of Web Professional Trends for 2013 as it relates to Responsive Design and Web Typography.


Specifically we learn:

• The rational for Responsive Design
• About Responsive Web Typography and making it work across multiple devices
• About the multitude of Web Typography offerings today
• How to choose Web Typography
• How to choose Type Faces
• That we need to be ready for change
• Iconography
• How Icons will be replaced by Fonts
• How fonts can stand out in interactive design
• How customers don’t always understand or appreciate the complexity of Web design process
• His thoughts on creating Web design credibility
• How Web Design really matters
• Jason’s thoughts and tips on education for the client
• A discussion with Jason and Bill Cullifer about
• Some of the downsides of CMS or off the shelf web solutions
• A discussion with Jason and Bill Cullifer about Web professional titles and skill offerings
• About Jason’s resources and links

More about Web Typography

According to Wikipedia, Web typography refers to the use of fonts on the World Wide Web. When HTML was first created, font faces and styles were controlled exclusively by the settings of each Web browser. There was no mechanism for individual Web pages to control font display until Netscape introduced the font tag in 1995, which was then standardized in the HTML 2 specification. However, the font specified by the tag had to be installed on the user’s computer or a fallback font, such as a browser’s default sans-serif or monospace font, would be used. The first Cascading Style Sheets specification was published in 1996 and provided the same capabilities.

The CSS2 specification was released in 1998 and attempted to improve the font selection process by adding font matching, synthesis and download. These techniques did not gain much use, and were removed in the CSS2.1 specification. However, Internet Explorer added support for the font downloading feature in version 4.0, released in 1997.Font downloading was later included in the CSS3 fonts module, and has since been implemented in Safari 3.1, Opera 10 and Mozilla Firefox 3.5. This has subsequently increased interest in Web typography, as well as the usage of font downloading.

More about Iconography

Iconography is the branch of art history which studies the identification, description, and the interpretation of the content of images: the subjects depicted, the particular compositions and details used to do so, and other elements that are distinct from artistic style. The word iconography comes from the Greek ????? (“image”) and ??????? (“to write”). A secondary meaning (based on a non-standard translation of the Greek and Russian equivalent terms) is the production of religious images, called icons, in the Byzantine and Orthodox Christian tradition; that is covered at Icon. In art history, “an iconography” may also mean a particular depiction of a subject in terms of the content of the image, such as the number of figures used, their placing and gestures. The term is also used in many academic fields other than art history, for example semiotics and media studies, and in general usage, for the content of images, the typical depiction in images of a subject, and related senses. Sometimes distinctions have been made between Iconology and Iconography, although the definitions, and so the distinction made, varies. When referring to movies, genres are immediately recognizable through their iconography, motifs that become associated with a specific genre through repetition.

More about Jason Cranford Teague

Jason has been at the forefront of web culture for over 18 years as a designer, writer and teacher. He is the director of user experience at Forum One, an interactive agency with clients that include the Environmental Protection Agency, The Aspen Ideas Festival, and The Half the Sky Foundation.

As well as being a core contributor to Wired’s GeekDad blog, Jason has written over a dozen books and hundreds of articles, dealing with a wide range of digital media topics. His recent books include CSS3 Visual Quickstart, Fluid Web Typography, and Speaking in Styles: The Fundamentals of CSS for Web Designers. Over the last 10 years, Jason has spoken to audiences at some of the leading events in digital media, including SXSW, Voices That Matter, Macworld, WebVisions, WebDirections, NEXT, and HOW Live.

For additional information visit:


A special shout out to Jason Cranford Teague, a super nice and gracious guy for taking the time to talk with us!

One thought on “Web Professional Trends for 2013 – “Responsive Design and Web Typography” Interview with Jason Cranford Teague

  1. Peter

    Great information. Responsive web design will be a growth sector for 2013. The need to develop a mobile site for your website will diminish and this makes sense. Developing a site to recognize what platform you are using to view the actual website is a game changer

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