Adobe MAX Receives 2010 Mobile Innovators Award for Innovation

Adobe MAX Receives 2010 Mobile Innovators Award for Innovation – Event Breaks New Ground for Technology, Creative and Business professionals, the membership supported association for Web Professionals, and, an online resource for Mobile Application Developers, announced today that Adobe MAX 2010 Los Angeles is the winner of annual Mobile Innovators Award, recognizing the Adobe Corporation and its annual Max Conference, the leading event for technology and creative professionals for its leadership in using cutting-edge information technology and Rich Internet Applications (RIA) tools to drive mobile application development innovation, jobs and for improving the consumer user experience.

Mobile Innovation, Cell phone and wireless laptop internet use have each grown more prevalent over the last year. According to Pew Research Center, nearly half of all adults (47%) go online with a laptop using a Wi-Fi connection or mobile broadband card (up from the 39% who did so as of April 2009) while 40% of adults use the internet, email or instant messaging on a mobile phone (up from the 32% of Americans who did this in 2009). This means that 59% of adults now access the internet wirelessly using a laptop or cell phones

Adobe Max Keynote

“User expectations and experiences are evolving rapidly, and Adobe has long taken the lead in creating the tools and services to design for the future.” said Bill Cullifer, Executive Director “Adobe’s RIA product, Air 2.5 system for example will allow application developers to be able to design a single piece of code and then utilize it in multiple ways across a wide range of devices that delivers innovation that fuels jobs for Web professional’s and expands the user experience.”

“With the exponential growth of mobile use, companies are facing increasing demands from customers who want to connect anytime, any place and on any device,” said Brett Cortese, president of Universal Mind, an Abode Max show participant and four-time Max Award nominee. “Adobe MAX is the leading event for mobile application designers and developers, so it’s great to see both the show and Adobe recognized as the winner of the Mobile Innovators Award.”

About is a non-profit professional association dedicated to the support of individuals and organizations who create, manage or market web sites. WOW provides education as well as certification, technical, employment and member advantage services to thousands of aspiring and practicing web professionals and those that teach Web professional topics worldwide. . is an online resource for Mobile Innovators and Mobile Application Developers providing daily news, podcast, interviews and hundreds of training videos for aspiring and practicing Mobile Applications Developers and those that teach.

About Adobe MAX

MAX is a unique opportunity to connect with thousands of designers, developers, and business leaders as we shape the future of digital media together.

Discover how to realize the full potential of your content and applications. Find new opportunities presented by rich experiences across screens. Explore new methods for monetizing content. Learn about innovative technologies that enable designers and developers to work together more effectively.

Benefits of Adobe Air

For Developers

•Benefit from a consistent, flexible, and visual development environment for applications on multiple platforms and devices such as TVs, smartphones, smartbooks, tablets, netbooks, and PCs.
•Accelerate development with code reuse and an intuitive visual environment for multiplatform development.
•Create consistent and immersive applications that deliver expressive and interactive user experiences across multiple screens.


Adobe AIR offers an exciting new way to engage customers with innovative, branded applications, without requiring changes to existing technology or processes. From conducting business transactions to managing music, Adobe AIR delivers applications that are easier, more powerful, and more fun to use.

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