The global recession is still upon us but according to recent reports some marketing executive’s say companies are set to booth ad spends. It appears that consumer sales are back in the game. Third quarter sales for online ad spends were up for 2008. According to analyst the fourth quarter increase should continue according to the report in IBD.
A recent JP Morgan poll of 20 big media buyers released mid October found that 12 expected second-half ad spending to be up 5% to 14% vs. the first half of the year. Only two expected a decline and six seeing no change.
(Source: Efficient Frontier)
It would be interesting to see what the drivers are for the increase… consumer price point , convienence (save gas) or economic recovery.