Greetings WOW Members and Web Professionals everywhere!
I sat in on the workshop entitled, “Search Engine Marketing: How It Works, How to Do It Well & What It Means for Designers” at Web Design World Boston last week. The speakers and producers of the three hour workshop were, Lance Loveday, CEO, Closed Loop Marketing and Amy Konefal, Director of Search Marketing, Closed Loop Marketing.
According to the session description, Pay-per-click search engine marketing now accounts for almost half of all online advertising dollars, equating to over $15.5 billion dollars spent on search engine marketing in 2008. Expectations are that this figure will double within the next four years. The growth in the online marketing arena over the past decade has created a huge demand for people who know how to run Search Engine Marketing (SEM) campaigns and run them well. What does this mean for designers? While the need for people who know SEM is great, the need for people who know SEM and how to design and build web sites is even greater. Attain a strong skill set in both design and SEM, and you’ll find yourself in a highly marketable position as a professional.
For today’s podcast, I asked Lance Loveday, CEO, Closed Loop Marketing to summarize the session and to provide us with additional insights and links for additional resources.
Check out the seven minute interview on today’s WOW Technology Minute website.
Today’s WOW Technology Minute is sponsored by the Adobe Corporation. Check out a series of complimentary Adobe® Creative Suite® 4 online eSeminar and discover how to redefine the extraordinary in web design and development with Adobe® Creative Suite® 4 Web Premium Software. Check out additional details and dates and times on the WOW Technology Minute Website.
Work more efficiently when you use In Context Editing; a new service in Adobe® Creative Suite® 4 Web Premium
Wednesday, December 17, 2008 10:00 A.M. PT
Learn how to work smarter with one of the new services now available in Adobe® Creative Suite® 4 Web Premium with In Context Editing. This session will highlight how to let content contributors make website edits so you can focus on your web design.
For additional information and reservation visit the Adobe event website.
Introduction to Animation with Adobe® Flash® Professional CS4
Wednesday, January 21, 2009 10:00 A.M. PT
Learn how easy it is to create rich, expressive content in this introductory demonstration of the animation and design features in Flash CS4 Professional. With the dramatically easier animation tools in Flash CS4 Professional, creating animated content is more approachable and faster than ever. Discover new techniques for giving your rich content a new level of impact.
For additional information and reservation visit the Adobe event website.
What’s New in Adobe Creative Suite 4 Web Premium
Wednesday, February 4, 2009 10:00 A.M. PT
Discover how Adobe Creative Suite 4 Web Premium allows you to interact smoothly with your team to produce creative output across disciplines, without having to re-create assets. Learn to effortlessly transition fixed graphics-from print or web design- to interactive movies. Build on wireframes and prototypes in Fireworks® and convert then to standards-compliant HTML and CSS. Create rich application interfaces that developers can turn into functioning applications with the core design intact. Plus find out how to fuel your creativity and optimize collaborations with the new online communication options accessible within Adobe Creative Suite 4 Web Premium.
For additional information and reservation visit the Adobe event website.
Designer/Developer & Improvements in the Cross Discipline Workflow in Adobe® Creative Suite® 4 Web Premium
Wednesday, February 11, 2009 10:00 A.M. PT
Learn how to work smoothly across multiple designer/developer disciplines in your day-to-day activities. This session will offer perspectives on the multiple disciplines that make up design and development and explore how they can work cohesively using Creative Suite 4. It will also entail a discussion about the workflow technologies, best practices, and processes that make it easier to deliver content to Adobe technologies and platforms.
For additional information and reservation visit the Adobe event website.
Designing with Web Standards Using Dreamweaver and Adobe Creative Suite 4 Web Premium
Wednesday, February 25, 2009 10:00 A.M. PT
Using CSS export from Fireworks CS4 and the new CSS editing and Live View features in Dreamweaver CS4, designers and web developers can collaborate in new ways that were not possible before. This session explains how designers and developers can make the most of these new opportunities.
For additional information and reservation visit the Adobe event website.