What’s Next for Search::Interview with Rebecca Lieb, VP, North America Econsultancy.com

Today concludes WOW’s media coverage of the Search Strategies event that took place last week in San Jose, CA. To assist us with a better understanding of what’s next for search, I placed a call again to Rebecca Lieb, editor, consultant, speaker, and VP, North America at Econsultancy. com

Rebecca recently wrote an article entitled “Whats next in Search” and for today’s podcast, I asked Rebecca to summarize that article with emphasis on the following topics.

•Expect more universal or blended search
•SEO gets more complicated
•Search goes Social
•Platform equals intent
•Smart Phones equals Smarter Search

Check out the full five minute interview on today’s Web Pro Minute website.

A Full Transcript of this podcast will be available in seventy two hours.

Today’s minute is sponsored by the Adobe Corporation and its 2009 MAX Conference.

Adobe’s MAX Conference takes place in Los Angeles,CA Oct 4-7. 2009 and WOW has been authorized to offer a $400.00 discount. Adobe MAX is THE place were the Adobe developer and designer community comes together to learn and share best practices, and see emerging technologies. Check out all of the great links, the ADOBE MAX discount code and an up front and personal interview of Ben Forta, Director of evangelism for Adobe’s Platform on the web professional minute.

Steps to Register with a $400.00 WOW discount:

Step 1: Visit the MAX 2009 registration site
Step 2: Select the button for “Yes, I have a promotion code.”
Step 3: Enter promotion code WOW984
Step 4: Complete the steps for online registration.

Terms & Conditions: Offer good for new Adobe MAX 2009 registrants only. Offer good for Adobe MAX 2009 full conference pass registration only. Offer cannot be combined with any other offer, package or registration code. Offer expires at 11:59pm PST on October 4, 2009. Offer is not transferable and valid only for intended recipient. Void where prohibited. Terms and conditions for Adobe MAX registrations will also apply.

Additional event details:

The conference is packed with sessions on cross-media workflows, prototyping, standards-based web design, user interface design, online advertising, interactive games, accessibility, motion graphics, video encoding, video creation, and much more. Choose from hundreds of sessions to create an agenda that meets your needs.

Adobe Max 2009 is open for registration and Adobe is offering special discount for WOW members to attend MAX 2009–$400 off full conference price
The event takes place October 4–7 2009 Los Angeles, California.

Full Details and links:

Adobe Max 2009

Special Discount for WOW members to attend MAX 2009–$400 off full conference price

October 4–7
Los Angeles, California

For four unforgettable days this October, MAX 2009 will bring together thousands of designers, developers, and decision-makers to shape the future. Exchange ideas and build relationships with leading designers and developers, industry experts, and Adobe product teams. Choose from hundreds of sessions and labs presented by industry leaders and Adobe experts on best practices and emerging technologies. Join the inspiring conversations that unfold when thousands of the most innovative, creative minds gather in one place.

Here are a few of the ways that you and your organization will benefit by attending MAX:

· Break new ground — There’s no doubt that your organization’s future success and profitability will depend on its ability to create compelling applications, content, and video on screens of every size, across operating systems, accessible from anywhere at any time. At MAX, you’ll see how it’s already being done, and can figure out how to adapt your own organization’s approach to customer and market demands.

· Become more productive — MAX helps people work smarter and faster, starting right away. You’ll learn how to get to market faster through efficient design and development workflows that support iterative development. You’ll attend hands-on training sessions and learn from real-world case studies that cover everything from powering public-facing sites to driving intranets to creating engines for the next generation of rich Internet applications (RIAs).

· Upgrade our organization’s skills — The dedicated Develop track is packed with sessions that directly relate to the work you are doing now and the work you will need to do next. Plus, you can and choose the sessions that are most applicable to your organization. Sessions cover the technical challenges faced in architecting solutions, building applications, integrating with back-end systems and services, dealing with occasionally connected clients, collaborating in real time, and much more.

· Learn from the experts — All MAX sessions and labs are taught by the best of the best — the kind of people you don’t just run into every day. At the same time, they can share their years of experience regarding what works and what doesn’t. This year’s developer headliners include Ray Camden, former vice president of software development at Broadchoice; Ely Greenfield, Adobe developer and Flex expert; and Christophe Coenraets, senior technical evangelist at Adobe.

· Bring home best practices — MAX attendees come from organizations all over the world, from small businesses to Fortune 1000 companies and local nonprofits to large government agencies. Past attendees include Google, Sony, FedEx, and Disney, just to name a few. That means you’ll be able to exchange ideas and make one-on-one contact with people who have dealt with the same challenges your organization is facing and learn how they tackled those challenges. And when you leave, they’ll be a part of your organization’s extended network.

Learn more about Adobe MAX worldwide online.

Follow these steps to receive your Adobe MAX 2009 registration discount of $1095, which is US$400 off full regular conference pass. It’s the equivalent of group discount pricing with no need to meet the 3 attendee from one company criteria.

Step 1: Visit the MAX 2009 registration site
Step 2: Select the button for “Yes, I have a promotion code.”
Step 3: Enter promotion code WOW984

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