Company Boards Must Assume Cyber Attacks Will Occur Says Bloomberg

Cyber attacks are now so common that corporate directors must assume that their companies’ intellectual property will be stolen, according to experts at this summers Bloomberg Link Boards & Risk Conference in Washington. “Boards can’t keep hoping they won’t be attacked because my colleagues Peter Elstrom and Rochelle Garner wrote about corporate boards and cyber attacks in a story published today by Bloomberg News.

Security experts such as Patrick Morley, CEO of enterprise security firm Bit9 say that attacks are on the rise. Morley came to visit me last week in San Francisco after giving an educational seminar about how to stop malware. He predicts that security will move toward so-called white listing, the practice of defining the software that IT departments will let run on computers and mobile devices. Bit9 has created a global registry of known “good software” and offers a product that acts as a sentry, only letting employees download applications that aren’t dangerous.

This works in reverse of the way many anti-virus software programs work. Those programs scan for code that’s known to be bad. The problem, says Morley, is that at this point there are more bad viruses than there are safe software applications on the market.

“We’re all looking for bad but we know what good is,” said Cisco’s chief security officer John Stewart, when I interviewed him in March. Software vendors all know what they publish and the idea is to create a comprehensive list of that software so that everything else is questioned. “I think it’s high time that we continue to look for things that are potentially more effective,” said Stewart.

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Tracking The Companies That Track You Online – PBS

by Bill Cullifer on August 20, 2010

According to a recent report from NPR. the 50 most popular websites installed a total of 3,180 tracking files on a test computer used by The Wall Street Journal to measure the industry’s reach.

The 50 most popular websites installed a total of 3,180 tracking files on a test computer used by The Wall Street Journal to measure the industry’s reach.

One of the fastest-growing online businesses is the business of spying on Internet users by using sophisticated software to track movements through the Web, so that the information can be sold to advertisers.

Julia Angwin recently led a team of reporters from The Wall Street Journal in analyzing the tracking software. They discovered that nearly all of the most commonly visited websites gather information in real time about the behavior of online users. The Journal series identified more than 100 tracking companies, data brokers and advertising networks collecting data — which are then sold on a stock market-like exchange to online advertisers.

In a recent conversation with Fresh Air contributor Dave Davies, Angwin explains how consumer surveillance works, how users can disable the tracking software — and how advertisers are continually evolving to keep up with the data they receive. She notes that many Internet users are unaware that their information is being tracked and then traded.

“Most people that we have heard from since writing these stories did not know what was going on,” Angwin explains. “So when you go to a website, you’re not thinking about the fact that they might have relationships with all different types of monitoring firms, and those firms are installing things that are invisible to you on your computer.”

For the full story check the website or listen to the podcast:

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Intel to Acquire McAfee, Moving Into Online Security

The New York Times is reporting that Intel, the chip maker, has turned into Intel, the security specialist.

The entrance to Intel’s campus in Hillsboro, Ore. Intel’s move to buy McAfee is its biggest effort to date to expand beyond its core chip-making business.

Making one of most eye-catching moves in its 42-year history, Intel announced Thursday that it planned to acquire McAfee for $7.68 billion in cash.

Under the terms of the deal, Intel will pay $48 a share in cash, a 60 percent premium over McAfee’s Wednesday closing stock price of $29.93.

The deal makes Intel a major player in the security software and services market. As such, Intel will shed some of its identity as a component supplier and climb higher up the technology food chain.

Intel expects the market for security technology to grow as electronic gadgets and things like cars and home appliances increase their computing power and tap into the Internet.

Analysts expect that many of the tools that McAfee provides today may be built-in to chips and devices over time.

“Eventually the software features will get embedded in the hardware,” said Ashok Kumar, a technology analyst with Rodman & Renshaw. “So, maybe this is an expensive way for Intel to acquire domain expertise.”

Intel’s chief executive, Paul S. Otellini, said in a statement: “With the rapid expansion of growth across a vast array of Internet-connected devices, more and more of the elements of our lives have moved online. In the past, energy-efficient performance and connectivity have defined computing requirements. Looking forward, security will join those as a third pillar of what people demand from all computing experiences.”

Intel, the world’s largest chip maker, has recovered from the recession well, posting record sales in recent quarters. Its results have been aided by rising sales of PCs to both consumers and businesses, and the expanded use of servers and data centers. After its most recent quarter, Intel had about $12.2 billion in cash and short-term investments on hand.

Still, the company’s efforts to put new flavors of lower-power chips into smartphones, TVs, cars and other devices have been slow. As a result, investors have been reluctant to view Intel as a growth bet and continue to see the company as tied to the PC.

The company’s share price has fallen about 20 percent in the last five years, closing on Wednesday at $19.59 a share.

Intel, however, has been bulking up its software arsenal. Last year, it bought Wind River for $884 million, giving it a software maker with a presence in the consumer electronics and wireless markets.

With McAfee, Intel will take hold of a company that sells antivirus software to consumers and businesses and a suite of more sophisticated security products and services aimed at corporations.

In addition, it gives the Silicon Valley veteran a potentially steadier revenue stream than it has found through the often booming and busting computer chip market, since much of the security software is sold on a subscription basis.

McAfee’s revenue rose 20 percent last year to $1.93 billion. Intel’s revenue fell 7 percent to $35.1 billion. At 80 percent, McAfee’s gross margins surpass Intel’s, which tend to be around 65 percent.

The companies are both based in Santa Clara, Calif., with head offices about a mile from each other.

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Protesters denounce Google plan for ‘two-tier internet’ says the BBC

The BBC is reporting that protesters with save the internet signs Protesters chanted slogans outside Google’s corporate headquarters

Around 100 people have rallied outside Google’s California offices to protest against controversial proposals to alter how data is treated over the web.

Google and Verizon suggest treating fixed line services differently to wireless and some specialized content.

This would allow net providers to give priority to certain online traffic.

Protesters outside the famed Googleplex said this would create a “pay-to-play” service and urged Google to live up to its famous motto “don’t be evil”.

“Companies like Google have benefited from a free and open internet and their plan will destroy that,” said James Rucker of ColourofChange.org, one of many consumer and public advocacy groups taking part in the event.

“They are talking about producing a fast lane, essentially a higher tier, for premium content that means if you want to play in the 21st Century internet you will have to pay.”

The proposals unveiled this week by the search giant and telecom titan Verizon champion an open net for wireline services but suggest loopholes for wireless and what they called “differentiated” content.

Critics have said this would undermine the principle of net neutrality where all web data is treated equally and no-one is given preferential treatment or discriminated against.

“Whether you are a blogger, an entrepreneur, a journalist or someone trying to organise a community, the internet is precious,” said Mr Rucker.

“We all want to stand together to ensure it is protected for the future. We would expect Google to take leadership in making that happen, not be on the front line of undoing that.”

‘In mourning’

Google and Verizon made their announcement after the Federal Communications Commission (FCC) ended closed-door talks with service providers and internet companies to find a consensus on the principle of net neutrality.

The FCC is trying to navigate what it has called a “third way” to resolve the issue after its authority was called into question when a court ruled it had no power to sanction Comcast for slowing some net traffic.

Net neutrality is seen as central to the government’s broadband plan to provide high speed access to every citizen by 2020.

Protestor Christine Springer criticised the lack of leadership coming from the agency.

“The FCC is sitting on their hands. They are hoping nobody will notice but unless we make a lot of noise the corporate giants will prevail. The job of the FCC is to regulate not negotiate with giant corporations.”

Those taking part in the rally agree and chanted slogans like “net neutrality is under attack, stand up and fight back” and “we demand our internet rights, together we stand together we fight”.

There was also some singing to the tune of “Clementine” organised by a group of senior citizens calling themselves the Raging Grannies.

“We want to raise awareness about this issue and shine a light on how important it is to keep the internet free and open to one and all,” said Raging Granny Gail Sredanovic.

Martha Champion donned a heavy black Victorian costume to drive home her concerns.

“I am in mourning for the death of the internet and believe this plan will lock out those that can’t afford to pay a premium for their content to load faster or for their site to go quickly.”

The rally also attracted the very young. Seven year old Alexis Buggs said she took part “to help save the internet”.

Her mum Erin Hodgson told BBC News “I’m a stay at home mom and so it was either go to the park or come out here and take a stand and teach my kids about putting our voice out there and being proud to be American.”

‘Fierce supporter’

The rally organisers presented Google with boxes of petitions they claimed held the signatures of 300,000 people opposed to anything that would harm the principle of net neutrality.
guy carrying a box of petitions with Google don’t be evil sign The petition signatures were collected over the last couple of weeks

Google asked those that took part in the protest to fill out a form and submit their own comments about the proposals.

Afterwards the company’s head of public policy, Nicklas Lundblad spoke to reporters.

“This is an important issue, a complex issue and it deserves to be discussed. Google is a fierce supporter of an open internet and we see that we have a couple of key enforceable protections in our proposal with Verizon and that is much better than no protections at all.

“This issue has been at a standstill for quite some time and we think this proposal is a way to advance that discussion.”

In a move that comes as no surprise, telecom company AT&T has given its backing to the plan while firms like Facebook and Skype have denounced it.

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Google and Verizon Near Deal on Web Pay Tiers Consumer Advocates Voice Dismay

The New York Times reports that Google and Verizon, two leading players in Internet service and content, are nearing an agreement that could allow Verizon to speed some online content to Internet users more quickly if the content’s creators are willing to pay for the privilege.

Julius Genachowski leads the Federal Communications Commission, which wants to regulate broadband Internet service according to the report.

The low down:

The charges could be paid by companies, like YouTube, owned by Google, for example, to Verizon, one of the nation’s leading Internet service providers, to ensure that its content received priority as it made its way to consumers. The agreement could eventually lead to higher charges for Internet users.

Such an agreement could overthrow a once-sacred tenet of Internet policy known as net neutrality, in which no form of content is favored over another. In its place, consumers could soon see a new, tiered system, which, like cable television, imposes higher costs for premium levels of service.

Any agreement between Verizon and Google could also upend the efforts of the Federal Communications Commission to assert its authority over broadband service, which was severely restricted by a federal appeals court decision in April.

People close to the negotiations who were not authorized to speak publicly about them said an agreement could be reached as soon as next week. If completed, Google, whose Android operating system powers many Verizon wireless phones, would agree not to challenge Verizon’s ability to manage its broadband Internet network as it pleased.

Since the court decision, involving Comcast, in April, the F.C.C. has been trying to find a way to regulate broadband delivery, and that effort has been the subject of a series of private meetings at the agency’s headquarters in recent weeks. At the meetings, officials from the nation’s biggest Internet service and content providers, including Google and Verizon, have tried to reach a consensus on how broadband Internet service should be regulated in light of the decision. Those meetings continued this week, apart from the talks between Google and Verizon.

The court decision said the F.C.C. lacked the authority to require that an Internet service provider refrain from blocking or slowing down some content or applications, or giving favor to others. The F.C.C. has since sought another way in which to enforce the concept of net neutrality. But its proposals have been greeted with much objection in Congress and among Internet service providers, cable companies and some Internet content producers.

A spokesman for Verizon said that the company was still engaged in the larger talks to reach a consensus at the F.C.C. and declined to comment on other negotiations. A spokeswoman for Google also declined to comment. While a deal between Google and Verizon would affect only those two companies, it could sway the opinions of lawmakers, many of whom have questioned the wisdom of the F.C.C.’s plans to oversee broadband service.

At issue for consumers is how the companies that provide the pipeline to the Internet will ultimately direct traffic on their system, and how quickly consumers are able to gain access to certain Web content. Consumers could also see continually rising bills for Internet service, much as they have for cable television.

The prospect of a Google-Verizon agreement infuriates many consumer advocates, who feel that it would concentrate in a few corporations control of what to date has been a free and open Internet system in which consumers decide which companies are successful.

“The point of a network neutrality rule is to prevent big companies from dividing the Internet between them,” said Gigi B. Sohn, president and a founder of Public Knowledge, a consumer advocacy group. “The fate of the Internet is too large a matter to be decided by negotiations involving two companies, even companies as big as Verizon and Google.”

It is not clear that the Google-Verizon talks will result in a deal, or that any agreement would extend beyond those companies. David M. Fish, a spokesman for Verizon, acknowledged the talks, saying, “We’ve been working with Google for 10 months to reach an agreement on broadband policy.”

But, Mr. Fish added, “We are currently engaged in and committed to the negotiation process led by the F.C.C. We are optimistic this process will reach a consensus that can maintain an open Internet, and the investment and innovation required to sustain it.”

The F.C.C. process he referred to is what is jokingly called at the agency headquarters “the secret meeting.” At least nine times in the last seven weeks — including Wednesday, with another meeting scheduled for Thursday — a group that includes Google, Verizon, AT&T, Skype, cable system operators and a group called the Open Internet Coalition has met with top F.C.C. officials to discuss net neutrality and the agency’s legal basis for regulating Internet service.
Related

Cable and telephone companies want free rein to sell specialized services like “paid prioritization,” which would speed some content to users more quickly for a fee. Wireless companies, meanwhile, want no restrictions on wireless broadband, which they see as a different technology than Internet service over wires.

Many content providers — like Amazon, eBay and Skype — prefer no favoritism on the Internet or they want to be sure that if a pay system exists, all content providers have the opportunity to pay for faster service.

The F.C.C., meanwhile, favors a level playing field, but it cannot impose one as long as its authority over broadband is in legal doubt. It has proposed a solution that would reclassify broadband Internet service under the Communications Act from its current designation as an “information service,” a lightly regulated designation, to a “telecommunications service,” a category that, like telephone service, is subject to stricter regulation.

The F.C.C. has said that it does not want to impose strict regulation on Internet service and rates, but seeks only the authority to enforce broadband privacy and guarantee equal access. It also wants to use federal money to subsidize broadband service for rural areas.

While the F.C.C. is gathering public comment on its reclassification proposal, it has convened the private talks, which are overseen by Edward Lazarus, the chief of staff to Julius Genachowski, the F.C.C.’s chairman.

The talks have produced some common ground among the participants on smaller matters. But one participant, who spoke on the condition of anonymity because the group members agreed not to discuss their deliberations publicly, said there had been little movement “on the few big issues that are the most important.”

Frustrated with that lack of progress in the last two months, direct talks between Google and Verizon have accelerated, according to people close to the discussions who were not authorized to comment publicly.

Google and Verizon have their own interests at stake in negotiating separately. The Android operating system from Google is used on many Verizon phones, including the Droid, a competitor to the iPhone from Apple.

Consumer groups have objected to the private meetings, saying that too many stakeholders are being left out of discussions over the future of the Internet.

Mr. Lazarus said the meetings “are part of our efforts to identify the best way forward in the wake of the Comcast case to preserve the openness and vibrancy of the Internet.”

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Security concerns over Facebook

by Bill Cullifer on July 30, 2010

PC World is reporting on The Facebook Data Torrent Debacle: Q&A

According to punlish rports web security concerns over Facebook have been raised yet again after a security consultant collected the names and profile URLs for 171 million Facebook accounts from publicly available information. The consultant, Ron Bowes, then uploaded the data as a torrent file allowing anyone with a computer connection to download the data.

Simon Davies a representative of the U.K.-based privacy watchdog Privacy International accused Facebook of negligence over the data mining technique, according to the BBC. Facebook, however, told the British news service that Bowes actions haven’t exposed anything new since all the information Bowes collected was already public.

So what are the security risks? Should you be concerned? Let’s take a look.

What data was collected?

Ron Bowes, a security consultant and blogger at Skull Security, used a piece of computer script to scan Facebook profiles listed in Facebook’s public profile directory. Using the script Bowes collected the names and profile URLs for every publicly searchable Facebook profile. All together, Bowes said he was able to collect names and Web addresses for 171 million Facebook users. That’s a little more than a third Facebook’s 500 million users. (Click image above to zoom)

What did he do with the data?

Bowes compiled this list of text into a file and made it available online as a downloadable torrent.

How many people have downloaded the torrent?

The Pirate Bay lists 2923 seeds and 9473 leechers for the torrent file at the time of this writing. Seeds are people who have downloaded the entire file and are uploading to others. Leechers are actively downloading the file.

Is this a big deal?

That depends on who you ask. Facebook points out that some of the data Bowes collected was already available through search engines like Google and Bing. The entire data set is also available to any user signed into Facebook. So the data was already publicly available, and nobody’s private Facebook data has been compromised. Nevertheless, this is the first time that 171 million Facebook profile names have been collected into one set of files that can be easily analyzed and searched by anyone.

What could a malicious hacker use the data for?

As Bowes pointed out in a blog post, someone could use this data as a starting point to find other publicly available user data on Facebook. After all, you have to wonder how many of these 171 million Facebook users have publicly exposed e-mail addresses, phone numbers and other information on their profiles?

It has been proven time and again that the more a bad guy knows about you the greater your security risk is. Collecting personal data allowed a French hacker to steal confidential corporate documents at Twitter. Researchers were alarmed when Netflix wanted to release anonymous user data including age, gender and ZIP code for the Netflix Prize 2. Security researchers said the data dump by Netflix was irresponsible since it is possible to narrow down a person’s identity just by knowing their age and ZIP code. The contest was eventually canceled. One Carnegie-Mellon study also found a flaw in the social security numbering system that could allow a sophisticated hacker using data mining techniques to uncover up to 47 social security numbers a minute.

How do I know if my name was caught in the data dump?

From your Facebook profile dashboard click on ‘Account’ in the upper right hand side of your dashboard. Select ‘Privacy Settings,’ and then on the next page under ‘Basic Directory Information’ click on ‘View Settings.’ You should see a page similar to the image above. If the first listing called “Search for me on Facebook” is set to “Everyone.” Then chances are, your name and profile URL are in the torrent file. (Click image to zoom)

You should also check to see if external search engines like Google and Bing are indexing your profile. To do this go back to your main privacy settings page, and at the bottom click on the “Edit Settings” button next to “Public Search.” On the next page, if the “Enable public search” check box is ticked then search engines are indexing your profile. To stop this just uncheck the box and then click on “Back to Applications.”

My name is not in the public directory should I be concerned?

If you were not in the public directory Bowes says your name is not in the torrent file. However, you could be exposed to similar data mining techniques in the future. Bowes says that if any of your Facebook connections have made their friends lists public then your profile could easily be found through data mining your friends’ profiles.

What can I do to keep my information private?

The biggest concern isn’t so much about your name and profile URL being exposed. The greater concern, for you anyway, is the publicly available information contained on your profile page.

To protect yourself, you may want to reconsider your current privacy settings. To do that visit your Facebook profile’s Basic Directory Information page by following the steps listed above or just click here.

On the top right of the page you should see a button that says “Preview My Profile.” Clicking that button will show you all the information you make public on Facebook. Data you may want to consider hiding includes your hometown, birth date, age, phone number, current city and e-mail address.

So what do you say? Is Bowes’ data dump making your rethink your Facebook profile settings or are you not concerned?

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Social Media for the Enterprise: A Cautionary Tale

by Bill Cullifer on July 12, 2010

 
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Social Media: A Cautionary Tale: Focus on Enterprise

Today’s podcast is a continuation of the media coverage of the Web 2.0 event that took place in San Francisco, CA. late last month.

Title of session: Social Media: A Cautionary Tale: Focus on Enterprise with Mike Gotta. Principal Analyst (Burton Group), Alice Wang, Director (Burton Group)
As social media solutions become more complex, IT organizations are becoming more involved to work with business strategists on ways to mitigate risks. Security, compliance, confidentiality, data loss prevention, brand reputation, and human resource concerns (i.e., ethics/conduct) are issues that organizations cannot ignore.

Related article recently published in the Sacramento Bee

Social media can help business, but it can bite back too
By Darrell Smith
Sunday, Jul. 11, 2010 – 12:00 am | Page 1D

Companies are swarming to social networking sites like Facebook and Twitter, hoping to boost their brands, connect with customers and even find new employees.

But they’re also struggling to rein in potential problems. Employers cringe at the thought of employees revealing proprietary information, hackers making mischief or a roomful of workers busy reconnecting with old high school friends on Facebook instead of doing their jobs.

The ubiquity of social networking – 77 percent of workers have a Facebook account, for example, and 61 percent of those access Facebook on the job, according to Boston-based Nucleus Research – complicates matters.

“Everyone’s on Facebook, even grandmothers,” said Amelya Stevenson, president of Granite Bay human resources consultancy e-VentExe. “Companies don’t want to limit their activity, but they have to arm themselves. It depends on the culture and if they trust their employees.”

Nucleus last July estimated that on-the-job use of Facebook alone costs companies 1.5 percent of total employee productivity.

Policies on employee use of social networks are all over the map, from total bans on internal access to no policy at all.

A 2009 survey by the Minneapolis-based Society of Corporate Compliance and Ethics found that just one in three businesses have a general policy for employee online activity including use of social networks.

The survey – titled “Facebook, Twitter, LinkedIn and Compliance: What are Companies Doing?” – also found that half have no policy for employee online activity outside work, and just 10 percent have a specific policy addressing social networking sites.

“So much of the Internet seems to come out of nowhere,” said society vice president Adam Turteltaub. “The pace of change is such that technology continues emerging and taking on a life of its own that we can’t control.”

Roy Snell, the society’s CEO, said employers should have a clear policy in place and supervisors to enforce it while encouraging their employees to use social media to network with their industry peers.

There’s no doubt that many companies and government agencies are finding ways to use social media as a highly effective information gateway.

Nearly 70 percent of small business marketers are employing social media, according to e-mail marketing firm AWeber Communications.

And social networks have become the go-to recruiting tool for employers who are hiring, said Burlingame-based Jobvite Inc. in its 2010 Social Recruiting Survey, with 83 percent using or planning to use the sites for recruiting.

Sacramento Mayor Kevin Johnson posts Twitter feeds on everything from his Greenwise Sacramento initiative to the NBA finals and has built a following in the thousands.

The Sacramento Police Department has its own Facebook page and posts updates on incidents across the city on its Twitter page.

Sacramento-based medical group Sutter Health posts Facebook updates, blogs on its MySutter sites and uploads video to YouTube, in an effort to better communicate with patients and utilize the expertise of its staff members.

Such activities have become a valuable tool linking physicians to patients and to other medical experts, said Sutter communications director Karen Garner, who helped develop the medical group’s social media policy.

Sutter does not block Internet access at many of its facilities, but much of its social media policy dovetails with its standard communication guidelines: Do not identify a patient’s identity or condition; do not share confidential employer information or trade secrets; keep personal Internet and e-mail use to a minimum.

Social media sites are “an integral tool” for city of Sacramento employees, said assistant city manager Cassandra Jennings, but internal use is monitored and tracked by IT staff to guard against abuse.

Some Internet sites are blocked; on others, a prompt asks employees if they have permission to view the site, Jennings said.

At Verizon Wireless, which has call centers in Folsom and Rancho Cordova, employees routinely use Facebook and Twitter in an official capacity to connect with customers, but access to those same sites and nearly everything else online is blocked to employees internally.

“The majority of networks are locked down to the essentials you need to do your job,” said Heidi Flato, a Verizon spokeswoman.

Verizon uses an intranet site to communicate with employees. The main focus, Flato said, is productivity.

“Most (employers) are playing catch-up on this,” said Alden Parker, an employment attorney at Sacramento law firm Balsam Parker. “You have to make sure that you’re not losing employee hours to these time-sucking activities.”

But potential problems go beyond simple time wasting. Disgruntled employees, dissatisfied customers and malicious hackers can seriously damage a company’s image.

A 2009 survey by Sunnyvale-based Internet security firm Proofpoint found that 45 percent of U.S. businesses were “highly concerned” about employees leaking information via posts on social network sites; 41 percent were similarly concerned about leaks posted on Twitter and other short-message sites.

One in three companies said they had investigated leaks related to social media postings, Proofpoint reported.

“There’s proprietary information, but there’s also the suggestion of disloyalty, something that doesn’t portray the company in a positive light,” said Parker. “Good will is the last surviving value at a company.”

Like many organizations, the Sacramento River Cats baseball team uses Facebook and Twitter to connect with its customers. But the club’s Facebook account recently was deactivated by a hacker.

The site is now back up, but the team faces the task of reconnecting with the more than 5,500 fans who were followed it as “friends.”

“We use these tools to reach our fan base, but at the same time, they’re vulnerable devices,” said Nicholas Lozito, media relations coordinator for the team.

When High-Tech Institute Inc., which has a school in Sacramento, put out a news release last week announcing it had changed its name to Anthem Education Group, the company was surprised to learn from a reporter that its Wikipedia entry had been rewritten by an unknown party.

The revised entry, ridiculing the company’s schools as overpriced and ineffective, had been online for more than a week.

With so many ways for customers to interact and comment online, protecting and managing the company’s brand and reputation can be a full-time job, said Dave Marcus, director of security and research at Internet security firm McAfee Labs.

“Bad guys are clever and tools are automated,” Marcus said. “This is a Web 2.0 world. You don’t want to give up control of your brand.”

So how do companies negotiate the world of social media, taking advantage of its benefits and avoiding its pitfalls?

“There are no easy answers,” said Turteltaub, the Society of Corporate Compliance and Ethics vice president. “It may be that companies will never figure it out. There’s not an off-shelf answer to this.”

Read more: http://www.sacbee.com/2010/07/11/2880623/social-media-can-help-business.html#ixzz0tUwUYLZH

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The Power of Platforms – A Web Professional Perspective and Overview of the Web 2.0 2010 Event San Francisco, CA

The Web 2.0 Conference took place earlier in the month in San Francisco, CA and WOW’s roving reporter Jeri Hastava, principle of Leap of Faith Web Design was on hand to conduct a number of in depth interviews on the going’s on with in depth coverage of the more meaningful sessions for the practicing Web professional.

Today’s podcast is an overview of that event featuring the conference theme, “Power of the Platform” followed by an overview by Jerri of the following sessions that she sat in on and what you can expect of her in depth interviews of the speakers that we will be featuring in future podcast later this week and next.

Thank you Jeri!

 
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Overview

* Being Optimally Social – How Not Talking about Your Product Can Bring Huge Rewards
Social Media Marketing with Rand Fishkin, CEO & Co-Founder (SEOmoz), Stephan Spencer, VP of SEO Strategies (Covario)
These two co-authors of O’Reilly’s “The Art of SEO” will go beyond friending, following, digging and tweeting to discuss clever and novel ways to leverage social media, communities, and user-generated content that your organization is likely not doing.

* Web Design Redefined, with Web Fonts with Allan Haley, Director of Words & Letters (Monotype Imaging)
Typography has often been a thorn in the side of Web designers who have traditionally been confined to a limited number of system fonts or forced to embed type within graphics. New technologies promise to bring Web designers the same level of typographic choice and freedom that print designers enjoy. Discover more about the emerging world of Web typography how it will impact you.

* Social Media: A Cautionary Tale: Focus on Enterprise with Mike Gotta. Principal Analyst (Burton Group), Alice Wang, Director (Burton Group)
As social media solutions become more complex, IT organizations are becoming more involved to work with business strategists on ways to mitigate risks. Security, compliance, confidentiality, data loss prevention, brand reputation, and human resource concerns (i.e., ethics/conduct) are issues that organizations cannot ignore.

* Upgrade Your Mandate – From User Experience to Customer Experience Strategy & Business Models with Peter Merholz, Founder & President (Adaptive Path)
Your customers lead multi-channel lives. So why are you focused on just one? In this talk, Peter Merholz will lay out a strategy for “Web + 1″, connecting the web to other service touchpoints, and how to address the organizational challenges in doing so.

Today’s Web Pro Minute is sponsored by the Microsoft WebsiteSpark Program.

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*At the end of the three year program there is a one-time $100 program fee.

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By Jeri A Hastava, Leap of Faith Web Design

The single biggest problem in communication is the illusion that it has taken place.”
—George Bernard Shaw
Parade Magazine Cartoon – It’s a great-looking web site, but you need to focus on content.

“It’s a great-looking web site, but you need to focus on content.”

—Parade Magazine, April 22, 2007
Content Strategy
The Heart of the Matter

If you Google, “Content is King,” you’ll get over 741,000 results stressing the relationship between clear, concise and compelling content and successful websites.
Okay – What is Website Content Anyway?

Most people think of text or copy when they think of content, but content is also images, video, forms, links, document files, tabular data, buttons, and calls to action; the “stuff” on your website. We help you provide clear concise and compelling content. Content that is useful and meaningful, that tells your story, engages your audience, solves their problems, and inspires them to take action.
Then What’s a Website Content Strategy?

A content strategy is a plan for giving your audience what they want; useful, meaningful content, a plan to help you meet the goals you set for your website:

* a plan for collecting, analyzing, organizing and optimizing existing content,
* a plan for creating meaningful, compelling new content, and understanding why it’s needed,
* a plan for publishing and maintaining content, and
* a plan for archiving content and managing the future growth of your website content.

But Wait, There’s More! What About Social Media?

Online communities are having a dramatic effect on how people making purchasing decisions online. They encourage “conversations” that you can be a part of. And what about search engine optimization? Where does that fit into the picture. It’s all a part of your content strategy.

Do you begin to see how the process flows? First we identify your goals and your audience, we then determine what resources you have available to help you meet your goals, and then we develop a content strategy that fits your budget to help you achieve them.
Alright – So What Makes Content Clear, Concise & Compelling?

We’re passionate about meaningful content and information design. Your content should never be an afterthought. Content is what attracts people to your website.

* Clear content answers their questions and solves their problems; it’s what they are searching for.
* Concise content makes it easy for people to do what they came to your website to do.
* Compelling content gives them a reason to do it.

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HTML5 vs. Adobe Flash

by Bill Cullifer on April 30, 2010

HTML5 vs. Adobe Flash: Where do you stand?

The controversy for the “hearts and minds” of Web professionals heats up as press reports reflect that Steve Jobs goes public with a statement that Adobe’s Flash software has fallen short as a mobile technology. At issue is the public debate between the companies over the program used to create online video. Clearly, the case for HTML5 vs. Adobe Flash is sure to intensify in the weeks and months to come.

The Story Line

Apple has “few joint interests” with Adobe, Mr. Jobs said in a post on Apple’s Web page Thursday, citing six reasons he doesn’t want Flash for mobile devices. He called the program closed and proprietary, saying the decision to bar it from Apple’s devices is based on technology, not business.

Apple’s efforts to convince programmers to adopt other ways to get video to work on Web sites threatens Flash’s dominance. San Jose, Calif.-based Adobe is fighting for the hearts and minds of Web-site developers, many of whom view Apple’s iPhone, iPod Touch and newly released iPad tablet as platforms they can’t ignore.

HTML5, a standard Apple uses instead of Flash, is a “completely open” technology, said Mr. Jobs. HTML5 lets Web developers create graphics and animations without relying on third-party browser plug-ins, such as Flash, he said.

“Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind,” Mr. Jobs said according to press reports.

Adobe highlighted the risks of exclusion from Apple’s iPhone and iPad devices for the first time in a regulatory filing this month, signalling the snub could hurt sales according t the report.

More than 75% of online videos run on Flash, and the software is installed on about 98% of personal computers connected to the Internet, according to Adobe. Flash also runs on more than 800 million mobile phones, manufactured by 19 of the top 20 handset makers — all except Apple.

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