What’s in store for 2013 for Web Professionals – Interview with Bruce Clay, Search and Web marketing specialist
In this ten minute interview Bruce Clay, president of Bruce Clay Inc. a California based Internet marketing optimization organization providing search engine optimization (SEO) services, and pay-per-click (PPC) advertising management we learn about his perspective on the topic of Web Professional Trends for 2013 as it relates to Search.
Specifically we learn:
* How Google changes everything every day
* That Google is in the business of making money (a concept often misunderstood)
* That over 90% of Google “clicks” on Search queries are on the first page
* How Google is limited and even restricted to advertising in the organic search location of “public trust” as outlined by the U.S. Federal Trade Commission
* YouTube videos yet to be monetized but probably will be soon
* How “paid” videos may be in the future
* How Google local could produce add in the areas of Google local
* That the organic ads need to be relevant and high quality to keep the loyalty
* Search for “hammer” on Google and see what you get
* How Google will use your search history to add relevancy to your search
* How this could effect and change the relevancy of search for Google
* How Yahoo/Bing has run ads that claim to be better than Google Yahoo –Bing market share has increased 9%
* Marissa Ann Mayer, formerly of Google fame and now the Yahoo new CEO will improve Yahoo significantly
* How Google + plus has a lot of growing pains and yet to be relevant and is the butt of many jokes
* Facebook is massive and has a ton of influence
* How “social media” search changes the dynamics of search
* How Social Media search still has limitations
* Mobile Search will change the game
* Responsive design is changing how we search and will be the de facto standard for “one content” strategy
* Google recommends only one copy providing more relevance to Responsive design
More about Responsive Design
According to Wikipedia, Responsive web design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
Elements of responsive web design (RWD)
A site designed with RWD uses CSS3 media queries, an extension of the @media rule, to adapt the layout to the viewing environment—along with fluid proportion-based grids and flexible images:
* Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.
* The fluid grid concept calls for page element sizing to be in relative units like percentages or EMs, rather than absolute units like pixels or points.
* Flexible images are also sized in relative units (up to 100%), so as to prevent them from displaying outside their containing element.
More about Bruce
Bruce Clay, Inc. (BCI) is an Internet marketing optimization company providing search engine optimization (SEO) services, pay-per-click (PPC) advertising management, SEO-friendly Web design and information architecture, and social media and conversion rate optimization services. BCI is also the creator of the award-winning SEOToolSet® and its acclaimed SEO training course.
Bruce Clay has been a top search engine optimization company since 1996 through contributions such as author of the 746 page Wylie book Search Engine Optimization All-In-One for Dummies, SEO Code of Ethics, Search Engine Relationship Chart®, and SEO training and certification programs that promote ethical SEO practices. Headquartered in California, Bruce Clay, Inc. has global locations in Australia, Switzerland, India, Japan and Brazil.