Conversion Rate Optimization (CRO) is a fancy term for a dead simple task – getting more of your website visitors to take the appropriate action. Note we said that the visitor’s side of the equation is simple, and it is.…
September Update – Virtual Reality and the Web
What is Virtual Reality? The computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside…
Back to School – Information Architecture
What is Information Architecture? Information architecture is the practice of deciding how to arrange the parts of something to be understandable. It is in the websites we use, the apps and software we download, the printed materials we encounter, and…
Back to School – Semantic Markup Review
What is Semantic Markup mean? Semantics is the study of language meaning – the words used to communicate. Semantic markup should be used in web pages we create and modify. In our technology world we use semantic language. Semantic HTML is…
All You Need to Know about Metatags
This guest post was created by Helen Miller (Marketing Manager at Template Monster). Many thanks to Helen for making this available to our readers. Not all the content of an HTML page is visible to end users. Metadata that reside…
Web Professionals trends – 2016 -Web Marketing
We just experienced a major marketing event in the U.S. Some call it the Super Bowl. We all have favorite commercials; these days, there were a number of ads with an associated web link or a social media hashtag. This…
Happy New Year from WebProfessionals.org
From all of us at WebProfessionals.org, we hope that you had a wonderful holiday season. We are gearing up a busy and productive year, and want to take a moment to thank you for your ongoing support and commitment to…
Web Professional Trends for 2014 – Native Advertising with Rebecca Lieb
In this 8 minute interview with Rebecca Lieb, analyst at Altimeter Group where she covers digital advertising and media, an area that encompasses brands, publishers, agencies, and technology vendors we talk about Web Professional Trends for 2014 including Native Advertising…
Web Professional Trends 2014 – Web Content with Kevin Lee
In this 10 minute interview with Kevin Lee, cofounder and executive chairman at Didit we talk about Web Professional Trends for 2014 including Web Content and: •Content Marketing is still King •Although seasoned Web professional get it and Content Marketing…
Web Professional Trends for 2013 – “Enterprise SEO and Social” Interview with Jeff MacGurn
Web Professional Trends for 2013 – “Enterprise SEO and Social” Interview with Jeff MacGurn In this six minute interview Jeff MacGurn, Vice President of Global Earned Media Services Covario we learn from his perspective on the topic of Web Professional…