What’s a brand? It’s a symbol or object that communicates the company’s proposition about its products and services and differentiates it from its rivals. A brand encompasses: Logos Design Advertising tone Why website branding is important Creating a strong brand…
Conversion Rate Optimization
Conversion Rate Optimization (CRO) is a fancy term for a dead simple task – getting more of your website visitors to take the appropriate action. Note we said that the visitor’s side of the equation is simple, and it is.…
March Update – SEO and SEM
What Is SEO / Search Engine Optimization? We thought a review of the fundamentals of search engine optimization for aspiring web professionals would be helpful this week. SEO stands for search engine optimization. It is the process of getting traffic…
Web Professionals trends – 2016 -Web Marketing
We just experienced a major marketing event in the U.S. Some call it the Super Bowl. We all have favorite commercials; these days, there were a number of ads with an associated web link or a social media hashtag. This…
Web Professional Trends for 2013 – “Content Marketing” Interview with Rebecca Lieb
What’s in store for 2013 for Web Professionals – Interview with Rebecca Lieb, author, journalist and speaker In this eight minute interview Rebecca Lieb, author, journalist, editor, speaker and Altimeter Group’s industry analyst for digital advertising and media we learn…
Web Professional Trends in 2013
Web Professional Trends in 2013 a Podcast Series Sponsored by WebProfessionals.org WebProfessionals.org is proud to kick-off their “Web Professional Trends in 2013″ podcast series. The first in the series, will focus specifically on Sass, Compass and the new Web developer…
WebProfessionals.org Announces Personalized News Aggregation Site
WebProfessionals.org Announces Personalized News Aggregation Site Expanding Coverage for Busy Web Professionals The association for Web professionals announced this week the launch of WebProMinute.org, a site that aggregates news and enables users to self select their news stream based on…
Tracking The Companies That Track You Online – PBS
According to a recent report from NPR. the 50 most popular websites installed a total of 3,180 tracking files on a test computer used by The Wall Street Journal to measure the industry’s reach. The 50 most popular websites installed…
Interactive Marketing and Link Building Trends for 2010
Interactive Marketing and Link Building Trends Podcast Today’s podcast is about interactive marketing and linking building trends for 2010. Debra Mastaler, President of Alliance-Link, an interactive marketing company focused on providing custom link building campaigns and link training provides her…
Interactive Marketing and Link Building Trends for 2010
Interactive Marketing and Link Building Trends Podcast Today’s podcast is about interactive marketing and linking building trends for 2010. Debra Mastaler, President of Alliance-Link, an interactive marketing company focused on providing custom link building campaigns and link training provides her…